retail operations manager
Opera Trading VAO concept store
Total years of experience :24 years, 3 Months
Opera & VAO concept store offers the most luxuries Designer shoes and ready to wear brands like( Fendi, Malone Souliers, Giuseppe Zanotti, Maison Margiela, Alexsander Wang, Sergio Rossi, Dsquared 2, Iceberg, Alexander Vauthier, Casadei, Jacob Cohen, Marco de Veincenzo, No.21, Philip Plein, Libirtien, and more… ). Retail
Support overall business plan, budget and forecast process
Monitor the boutiques budgets and targets, support BM on achieving monthly and yearly turnover targets, discount policy and incentive programs.
Follow up on key indicators of productivity and goal achievement measurement and propose the adequate action plans when needed.
Implementation of discount / gratuity requests (level of discount, authorization process) in accordance with local and international HQ policy
Lead the different projects implemented by OPERA / government ( Arabic invoices, VAT, stock take tools etc…).
Operations Responsible for the coordination of the retail operations:
Ensure the boutiques are complying with Opera / VAO procedures and commercial policy . Support the boutique in their internal audit and financial stock take in collaboration with the boutique managers and Opera / VAO Retail Back Office.
Responsible for the retail excellence and customer service, also requested to anticipate, and coordinate the retail network needs in cooperation with the other departments (PLV, uniforms, product, furniture, edition, event’s needs, finance, logistics, after sales)
Develop the contract with the different vendors to ensure smooth operations at the boutique (consumable material, maintenance, cleaning etc..)
Liaise with mall management for any operation issues
Weekly/ Monthly reporting on boutiques results (turnover, KPI’s, traffic, discount rates) Management
Participate to the recruitment process and selection of suitable candidates.
Regular boutiques visits to ensure continuous management control (sales staff, operational aspects, merchandising, etc.)
Coordinate weekly meetings with the boutique managers and report to General Manager.
Follow-up on the commissions and incentives program. Boutique Product Merchandising
Responsible for the target stock and monthly forecast of all categories.
Allocate the seasonal stock and follow up the deliveries with Sales administration team
Allocate the permanent on a weekly basis.
Ensure the stock level between boutique
Responsible for the Sell Trough report Training
Implementation and coordination of training programs to ensure all boutique staff are trained, including Opera / VAO Moments, products knowledge, storytelling, procedures, sales technics
Customer Relationship Management
Build, manage & supervise the development of a qualitative customer database
Ensure customer loyalty through brand actions such as events, catalogue mailings, reach out campaigns.
Promote sales in the boutiques through targeted CRM actions.
1. Retail Management
- Ensuring that store managers and their staff keep stores to the highest possible standards, being well organized and properly merchandised at all times.
- Ensuring that all policies, procedures, and controls are followed.
- Ensuring store shrink is within company guidelines so as to protect company property and assets.
- Setting of sales and operational goals and expectations, and ensuring that those goals and expectations are achieved through regular monitoring.
- Overseeing the performance management of the entire store management team to achieve the desired results in supporting the business.
- Responsible for ensuring that all customer service initiatives are in place.
- Scheduling regular store visits to ensure compliance in all areas of customer service, store operations, and loss prevention.
- Train, challenge, motivate, encourage, and provide constructive guidance to store managers and the team related to all areas of effective operations.
- Ensuring of maintaining the competitive awareness by continuously monitoring the competition and then reacting accordingly to maintain the business advantage.
- Working in developing a strategic plan in line with regional objectives, providing effective leadership, development and performance management across the district.
- Cooperation in putting the Business Plan and margin target for every Brand and for each store according to the P&L, through a good communication with the other departments (financial and logistics) considering the brands rules and strategies.
- Cooperation in doing the seasonal orders and Product selection according to the historical reports and market conditions and trends regarding product lifecycle, price fluctuation, product availability for each brand and to the market needs to provide specific collections.
- Monitoring the stock of each Brand to ensure the right stock is at the right place by doing transferees according to the ranking and the best seller’s reports and during the supervision visits to the stores and the main distribution center. And ensuring of displaying the garments at the right time all of that to maximize the sell through for each brand.
- Checking the store reports in the store visits (sell through, Ranking, Money Mapping, VM Guideline, etc…).
- Discussing and negotiating the expansion, striking prime locations in the shopping malls and street markets.
- Cooperating with Brand managers in all the needs for new store opening (Staff, Furniture & fit outs, POS materials, uniforms, stationary, etc...)
- Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing.
2. Human Resources:
Cooperating with HR team in the following points:
- Maintaining the work structure by updating job requirements and job descriptions for all positions.
- Maintains organization staff by establishing a recruiting, testing, and interviewing program; counseling managers on candidate selection using evaluating criteria’s.
- Training and development putting together a staff training programmer and identifying suitable courses for staff.
3. Marketing:
- Checking the Marketing plan along with the Marketing Team.
- Making sure that all the Marketing and the Merchandising Guide lines are applied.
- Analyzing advertising campaigns and monitoring brand quality.
Brand Manager for the Fashion Brands (Mango, cortefiel, women'secret) in Syria .
1-Responsible of putting the Business Plan and the margin target for every Brand and for each store according to the P&L for each store through a good communication with the other departments (financial, Human recourses, and logistics) considering the brands rules and strategies.
2-Responsible of all the Communication between the Brand Partners to insure a healthy beneficial relationships.
3- Responsible of doing the seasonal orders and Product selection according to the historical reports for each brand and to the Market needs to provide specific collections.
4- Responsible of doing the standard Brand training in customer service, visual merchandising, fashion, product knowledge, brand standards, & visual merchandising.
5-Managing the stock of each store for each Brand to ensure the right stock is at the right place by doing transferees according to the ranking and the best sellers reports and during the supervision visits to the stores and the main distribution center. And ensuring of displaying the garments at the right time all of that to maximize the sell through for each brand.
6-Setting and approving and controling the marketing budget for the year, according to each brands marketing budget.
7-Applying the visual merchandising standard of each Brand to provide the same image in all the stores.
8-Responsible of Recruitment -hiring Managers, producing job descriptions, placing adverts, working with recruitment consultancies, organizing interviews and running assessment centers.
9-Training and development - putting together a staff training programmer and identifying suitable courses for staff.
10-Staff welfare - providing counseling facilities and sports and social activities for staff.
11-Monitoring the company salary structure and benefits, balancing cost control with the need to attract and retain staff.
12-Analyzing competitor's salary rates and benefits
1-Plans, coordinates, and directs quality control program designed to ensure continuous production of products consistent with established Brand standards.
2- Develops and analyzes statistical data and product specifications to determine present standards and establish proposed quality and reliability expectancy of finished product.
3-Plans, promotes, and organizes training activities related to product quality and reliability.