Head of Product Marketing
Ooredoo - Other Locations
Total years of experience :25 years, 3 Months
Working with Executive Director Commercial I in-line with mission to become market leader. Driving innovation by introducing new revenue streams; shaping up verticals, products mix, services strategy and products roadmap. Imparting the vision and best practices in liaising with teams cross functional teams from Finance, RA, Technology, Procurement, Pricing, Legal & Regulatory
Successfully productized Managed Cyber Security, Fixed Line, Datacenter and Cloud services. Activities include; value propositions, product business case approval, tariffs plans, service delivery & BAU architectures, GTM, sales toolkit, Marcom plan execution. Subsequently CVM is being managed.
Formalized frame supply agreements as plan-B of M&A of ISP
Planned P&L of 2021/2022 Service Revenue, EBITDA, Operating Free Cash flow, and NPS objectives
Worked out AOP keeping the market trends, competitive landscape and cost leadership.
Enterprise Product Marketing & Sales
www.zong.com.pk
Under this advanced role, Strategic Business Unit (SBU) was planned and executed with no break to business as usual i.e.
supervising Product DevOps teams, continuously updating & stacking both “Off-the-shelf” and “Bespoke” solutions into
Portfolio in light of market need analysis & segment strategy. Accomplishment includes;
Launched Integrated Datacenter & Cloud Overlay Computing group of services for Enterprise/SOHO
Commenced the new vertical of Int’l Business Relation
Strategized a separate Business Unit clubbing Wireline, ICT, Datacenter and Int’l business verticals
Executed M&A of an FTTH operator to strengthen the fiber footprint
Structured new teams (HQ & regional) for Presales, In-sales and Post-sales
Announced incentive plans for internal (Sales teams) and external loyalty plans for blue-chip accounts
Evaluated alternate sales channels for B2B and B2B2C by conducting intensive marketing study
Conducted roadshows, seminars, product workshops under SBU campaign
Secured $12.5Mn uptake in revenue with ~12% YoY growth and with decreased churn to1.2%
Enterprise Product Marketing & Sales
www.zong.com.pk
China Mobile extended opportunity (first time ever in Pakistani telco industry) to be a pioneer professional of Fixed Line
Business (FLB) vertical over existing cellular infrastructure. Successfully strategized, planned and executed; starting from
commencement of license, utilizing the existing infra and developed new fixed product line. Other accomplishments include;
Developed ICT Products portfolio & Managed life cycles
Launched connectivity portfolio including DPLC, DIA, MPLS, SDWAN, VPLS generated ~$7 Million/ year
Rolled out IP multimedia subsystem (IMS) portfolio; VPBX, CRBT, AddPush generated ~$0.5Million/year
Generated ~$2.3 million/year through Cloud Computing & Integrated Data Centers products
Pioneered Internet of Things products with FFM, Smart home and Safe City generated ~$0.03 million/year
Enterprise Product Marketing & Sales
www.zong.com.pk
Opco required a Techno-Commercial professional that has grip on Portfolio Management from technical design perspective;
so that at Presales level market needs can be well mapped on Tailored Solutions/Products, as well as from commercial
planning viewpoint to build strong Brand. Being in a department at a startup stage it was critical to study the market segment
Consumers/SOHO, B2B2C, B2G & B2B (sized as LAs & MNCs) along with need analysis and competition landscaping
appropriately done. It was performed productively. Other achievements include;
Designed product development processes, measurement driven product management techniques ensuring 4Ps
Developed existing products improvised Go-to- Market Plans and defined Niche-driven strategies separately
Furnished the portfolio’s almanac2015 consists of; Products’ segmentation & positioning, Month on month products’
roadmap & revenue projection along with mitigations plans such as win-backs, capitalizing POPs and loyalty programs
Aligned teams i.e. Sales, Product, Segment, System & Process, Credit & Support and Channel to gage overall
Marketing (Departmental) KPIs not limited to revenue but encompass budgeting, bad debt management
Performed regular Product audits and lookbacks to avoid lapse of budget and to align with AOP
Prepared sales toolkits consisting of all major product artifacts i.e. USPs based marketing cheat sheets, Value
Proposition Canvas, Competitors Radars, Whitepapers & Datasheets, Product Collaterals
Corporate Sales & Product Marketing
www.ptcl.com.pk
Directed strategic service management across Pakistan with revenue responsibility for mega accounts through revenue
acceleration, with a team of 8 direct reports. Developed business through a Etisalat global contracts and ensured delivery of
financial targets including gross margin, turnover and OPEX. Achieved BAU OPEX plans by driving efficiencies. Major
achievements include.
Converted exchanges into Tier-II Datacenter and launched (1st
in group) cloud services with 3rd
party partnership
Delivered the first ever Safe City solution comprises of 15000 cameras and 1000 sites connectivity Led virtual
partners and account teams across operating companies (geographies, services and data)
Strategized Twenty-Twenty uphill business development initiative to achieve group ambitious plans
Supervised product development teams in HQ and supporting Sales team in zones
Carried out complete intelligence of competitors' products
Executed successfully the Annual Operation Planning (AOP) for 2 consecutive years
o \[viper.pk cloud & Etisalat partnership & later IBM cloud platform partnership with Etisalat Pakistan resulted 6Mn$
business in 2 years
o Generated $8.5Mn IoT revenue in Etisalat Pakistan; B2C stream (Quad-Play, smart homes solutions), B2G stream (Safe
City solutions, Vehicle Tax Tracker, Smart Metering, E-Education) and B2B (FMS, Industry Smart Automation)
o Achieved ~$12Million uptake by positioning the fixedline product in the suburbs of Pakistan, driving regional sales,
tapping LAs and One Belt One Road (OBOR) China global ventures.
Originated International Business Relation (IBR) unit in China Mobile Pakistan worth of $10Mn business over cross
border (terrestrial) loop with submarine Cable Landing Station
Public
June2021 - Present
Ooredoo Group (Asiacell-Iraq)
SM/Head of B2B Product Marketing & Sales
(Managed Services, Cloud, Datacenter, Fixed, Carrier & wholesale)
www.asiacell.com
Working with
& Product Marketing
www.ptcl.com.pk
Responsible for presales, solution architecting, bid management and bespoke implementation of projects. Led the strategic
service management of a number of MNC accounts and developed new propositions for consumer market along with an agile
product mix and services for enterprise customers. Major achievements include;
Innovated and developed products to generate positive revenue and analyzed market trends
Managed corporate services departmental budget (OPEX/CAPEX)
Improvised legacy products for new services
Published revamped pricing packaging & bundling
Planned win-backs, upsell and cross sell programs and later executed
Delivering Lectures
Advanced Networks, Artificial intelligence, Operating Systems, Distributed Databases
Accounting, Business Communication, Cost Accounting, Economics, Business Management