Area Manager
British American Tobacco
Total years of experience :17 years, 3 Months
Have won the job after passing a very tuff & long interviews inside & outside the country
Have managed the TMRs (Trade Marketing Reps)
Was implementing the company marketing plan
Helping each TMRs to draw their roots
Making sure the company marketing tools are in place in the outlets & to the company standards
Holding the daily, weekly& monthly meetings with the TMR, s in which I reviewed their activities &achievements
Preparing the pre-sop (sales operation) & the sop for the company regional meeting in Cairo
Helping the country manager in the marketing surveying activities in the market
Observing very closely the competitors activities & prices.
& Business Establishing Services
Established Turkish clothes company in the Sudan, starting from visible study, spot choosing, licenses & documentations, decoration, media plan, pricing policy, staff training etc…
Management & sales consultancy for Xceltra MEA which includes
Studying the company management/sales system & figuring out the leaks
Suggesting the appropriate solutions
Studying the company store keeping,
Analyzing the company sales forces & figures for the company / area / sales person.
Participated in setting the company sales targets / area / sales person.
Enhanced the sales team to reach their targets.
Ongoing training for the company staff including sales, finance & logistics department
Helped in establishing the company
Contributed hardly in implementing the company contractor strategy in a very tuff environment
Contributed in creating the marketing department of the company
Have trained 1 of the owner family member in marketing management
Contributed in writing & implementing the company marketing plan
Was responsible for all negotiations with our marketing contractor (Tarig Noor)
Contributed in putting the company media plan
Studied the special market segment in the country
Putted a special markets plan & implemented successfully in spite of all the obstacles faced i.e.
(Lack of data)
Ongoing training for the company staf
Travelex April Currency Services, Frimley, UK
Responsibilities & Achievements
Participated in the development and implementation of a new purchasing system for the company to increase the productivity by fife times.
Gained broad business exposure through working in different departments in & out side Retail including: Sales, Post Room and Tills.
Worked as part of the Authorization Returns Section as helpdesk team member, was Responsible for Nat West, RBS, Barclays and Lunpoly returns including data input, memos and spreadsheets.
Had the honor to join the Central Resources Team to help out in all sections within the company, including Sales & Marketing.
Had the opportunity to work in the Amalgamations section. My responsibilities were includes sorting out all incoming currencies (fit and unfit) and detect the counterfeit notes, in which I have had (ongoing) courses.
Participated in the implementation and the development of the company‘s Antimony Laundering system, (administration & actual staff courses
Alghaba Timber Establishment (Retail) - Saudi
Doubled sales volumes in record 15month time
Opening three additional branches for the company in Riyadh
Expanded the business to include additional nine new clients all being major companies in the country.
Almerumabi Sweets Plant, Sudan
Established firm commercial relations for the new plant with main institutions and companies in the business.
Assisted the general Manager in making the annual plans for the Sales & Marketing Department.
Gained a good knowledge of L.C's, as I was responsible of opening the letters of credit to the plant plus all the local & overseas negotiations.
Ongoing training for the company staff
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