Ibrahim Aldmour

• Manage and optimize digital advertising campaigns across Meta, TikTok, Google, Snapchat, and LinkedIn to drive acquisition
and brand growth.
• Oversee and control the digital marketing budget, ensuring cost-effective allocation across channels.
• Own MoEngage platform strategy and execution, managing all direct marketing campaigns (Email, SMS, Push, WhatsApp) to
increase user retention by 30%.
• Collaborate cross-functionally to align messaging and drive customer engagement through personalized lifecycle marketing.
• Analyze performance data to inform campaign improvements and strategic planning.

• Content Management: Managed social media for 16 medical clients, ensuring consistent, targeted posts to engage specific
audiences.
• Ad Campaign Optimization: Created and optimized ad campaigns to reach target demographics, driving conversions and
maximizing ROI.
• Analytics & Reporting: Delivered detailed performance reports with actionable insights, ensuring data-driven improvements
for each clients social presence.

• Trained and developed employees on direct marketing platforms, including Mailchimp.
• Instructed team on analyzing post-engagement metrics.
• Created performance dashboards in Google Sheets and developed Mailchimp training presentations.

• Led the development and execution of comprehensive marketing.
• campaigns, maximizing lead generation and customer engagement. Managed Google Ads, Facebook Ads, and Twitter Ads
consistently delivering outstanding results.
• Utilized MailChimp for email marketing campaigns, achieving impressive open and click-through rates.
• Successfully executed targeted SMS and WhatsApp marketing campaigns, driving 12% conversions.
• Guided and trained a high-performing marketing team, fostering a culture of collaboration and innovation.