Ibrahim Amhah

International Business Holding (IBH) is a regional platform connecting architecture, design, and real estate, in addition to tourism & holiday, and an aluminium factory. At the E-Business Dept, we build solutions and promote the services to the market and the targeted audience. Solutions are websites for services and products, digital marketing, CRM, ERP, and Reward Program.

Libssy.com, Fawaah.com (Cooclos.com), Childevelop.com (Dinoo.me)

Duties & Responsibilities
• Developed a freelance career utilizing my professional network and industry experience.
• Founder & Co-Founder of E-Commerce websites; cooclos.com/childevelop.com
• Managing a set of websites in fields of households, accessories, lifestyle, and optics
• Managing areas of: Business Model and Planning, Category Management, Content Management Operation, Digital Marketing, Customer Relationship, Product Management and Sourcing & Procurement.

• Launched Libssy.com. Fawaah.com (Cooclos.com), and Childevelop.com (Dinoo.me).

Manage and unify all digital platforms belonging to the companys group, ensuring a consistent digital
experience, high-quality performance, and governance of the infrastructure and non-editorial content. This
reflects the platforms identity, protects its credibility, and supports its long-term goals.
E-Business/E-Commerce Strategy & Planning, Product Management, Digital Marketing, Social Media
Management, SEM & SEO, Reward Program, UX & UI, Customer Service, Category Management, Operations
& Logistics

An all-rounder of Omni-Channel retailing and management project. The forefront of leading the development of Akyas e-retail business and integrating the physical sales. Excelling the areas of strategic planning, business planning, product (App+Web+inventory management+showroom POS) development, digital marketing, social media, SEO, customer experience, inventory management, and operation process.

• Developed and implemented global E-commerce development strategies to achieve sales growth and market share expansion regionally.
• Directed daily operation and management of an e-commerce platform, including but not limited to product listing, inventory management, order processing, and customer service.
• Analyzed market trends and consumer behavior while customizing marketing strategies and promotions for different markets.
• Partnered with the supply chain team to ensure inventory sufficiency and met the needs and regulations of the target market.
• Monitored and analyzed sales data while timely adjusting sales strategies to maximize revenue.
• Managed the e-commerce team, including training, goal setting, and performance evaluation
• Cooperated with global logistics service providers to ensure timely and efficient delivery of orders.
• Ensured the platform operation complies with relevant global trade regulations and company policies.
• Managed the user experience of global e-commerce platforms, including website design, product description, and customer feedback processing.
• Worked closely with external partners and internal departments to optimize global e-commerce business processes and customer satisfaction.

Achievements
• Managed the development of a tradeable and profitable temporary website to boost sales.
• Directed Omni-Channel Project plan; Website and Mobile Application functional requirements, CRM Integration, and Marketing Plan including Digital Marketing Plan, Social Media Plan, and SEO strategy.
• Designed and executed an Omni-Channel Approach to serve models of B2C, B2B and D2C.

Duties & Responsibilities
• E-Commerce: Create optimum shopping platform (web/app) through supervising development, design, and maintenance; UX, UI, web hosting and performance, payment gateways, security measurements, and web content, in addition to the SEO considerations.
• Business Management: Build Customer/Market Centric business and marketing plans to outline all the required resource and sales streams; staffing, technology, operations & logistics, agencies, and outsourcing; P&L in some organizations; this by collaborating with the cross-functions.
• Digital Marketing: Create Digital Marketing strategy and frameworks using all the technology tools, including Google Ads, Search Engine Marketing/Optimization (SEM & SEO), Facebook Ads, and Email Marketing.
• Social Media Marketing: build social content to transform social media accounts into profitable platforms; build communities, social selling, study trends, and produce and post dynamic, engaging content.
• Analytics: Analyse readings of measurement tools to optimize the marketing budget, diversify the spending, and generate the required ROI; Google Analytics, Facebook Ad Manager, and using some advanced systems of CRM and Marketing.
• Customer Service: Set all the Customer Service policies and supervise all the communications across all the channels; social media (comments, direct), phone calls, emails, website, and CRM.
• Category Management: Develop a customer-based product portfolio to meet customer needs and market trends and compete strongly within the field; sourcing, procurement, pricing, categorization, setting marketing calendar, planning market launching, and performance evaluation.
• Business Development: Conduct complete business evaluation, market analysis, and competition analysis, assess the relationship with the market clients, and set strategic business growth plans.
List of Achievements
• Increased Khazan E-Commerce sales from 77.9K in 2022 to 233K in 2023, forecasting 400K in 2024
• Developed E-Commerce Project - MezzanMart.com; a complete Omni-Channel project.
• Developed a unified Digital Marketing plan serving all Mezzan’s divisions.
• Mezzan/Talabat Consolidated Contact - reconsidered and agreed to consider and meet all Mezzans legal and commercial requirements for the companys interest.
• Mezzan/Talabat - Credit Limit increase across all Food/Non-Food and pharmaceutical from 299K to 578K with reduced payment term from 60 to 45 days.

• Developed an Omni-Channel project that includes Product development (website, application, and Required CRM Integration), digital marketing strategy, and frameworks using all the technology tools, including Google Ads, Search Engine Marketing and Optimization (SEM & SEO), Facebook Ads, and Email Marketing streams; staffing, technology, operations & logistics, agencies, and outsourcing; P&L in some organizations; this by collaborating with the cross-functions.
• Increased credit limit across all Food and Non-Food, and pharmaceutical from 299K to 578K for Talabat to allow significant growth of performance.
• Reduced the payment term from 60 to 45 days, and implemented and maintained resource allocation with a high level of accuracy.
• Revised Talabat consolidated contact to meet all Mezzans legal and commercial requirements for the companys interest.
• Submitted Category Management Analysis.
• Developed MezzanMart.com E-Commerce Project and completed an Omni-channel project and a complete Digital Marketing plan.
• Submitted pricing strategy against all rapid market inflation and raw materials.
• Increased Khazan E-Commerce sales from 77.9K in 2022 to 233K in 2023, forecasting 400K in 2024.
• Directed Heineken social media and Digital Marketing launching campaign plan.
• Played a pivotal role in Kitco - Talabat Qatar business initiation and regional contract.

• Lead global e-commerce growth by developing and executing multi-market sales strategies that
increase revenue and market share across regions.
• Oversee all platform operations, including product listing, inventory management, fulfilment, and
customer service, to ensure seamless performance and compliance with international trade standards.
• Collaborate with supply chain and logistics partners to secure product availability and optimize
delivery efficiency.
• Enhance user experience through continuous improvements in website design, product presentation,
and customer feedback management.
• Manage a high-performing e-commerce team through structured goal-setting, performance evaluation,
and Cross-functional collaboration to drive sustained global online business growth.
List of Achievements
• Managed the development of a tradeable and profitable temporary website to boost sales.
• Directed Omni-Channel Project plan; Website and Mobile Application functional requirements, CRM
Integration, and Marketing Plan including Digital Marketing Plan, Social Media Plan, and SEO
strategy.
• Designed and executed an Omni-Channel Approach to serve models of B2C, B2B and D2C.

• Spearhead the development of a comprehensive omni-channel ecosystem, integrating website, mobile
app, and CRM systems with strong digital marketing frameworks leveraging Google Ads, SEO/SEM,
and social media campaigns.
• Manage P&L performance, operational planning, and cross-functional coordination to optimize
resources and profitability.
• Expand e-commerce sales for key brands through data-driven pricing strategies, category
management, and targeted marketing initiatives.
• Negotiate and streamline commercial agreements to secure favorable business terms and scalability
across regional markets, including Qatar and Kuwait.
• Continuously deliver measurable growth, multiplying online sales performance and positioning brands
for sustainable digital expansion.
List of Achievements
• Introduced full business plan of 360° eCommerce system; B2C, B2B and D2C
• Introducing full Digital Marketing & Social Media plan
• Introduced Category Management report
• Introduced Omni-Channel presentation to include the showroom in the eCommerce project
• Achieved 340% sales growth for Khazan brand in eCommerce retailers.
• Introduced product content details
• Introduced Heineken social media and Digital Marketing launching campaign
• Introduced a Consolidated Mezzan Holding Co. contract project to strengthen the group market
position with all retailers across all channels.
• Introduced and managed the Staff Discount project

• Launched the new e-commerce project of lawazm.com (website and application) resulting in a significant revenue increase.

• Direct end-to-end e-commerce operations to drive sales growth and elevate customer experience
through data-backed strategies and process innovation.
• Design and implement online functionality roadmaps, optimize order fulfillment policies, and establish
analytics frameworks to monitor key performance metrics.
• Collaborate with cross-functional teams in marketing, operations, IT, and customer service to ensure
operational excellence and business alignment.
• Lead digital marketing initiatives across social media, promotions, and campaigns to boost engagement
and conversion rates.
• Leverage data mining and customer insights to guide product sourcing, pricing, and procurement
decisions, achieving consistent e-commerce growth and enhanced brand loyalty
List of Achievements
• Launched the new e-commerce project of lawazm.com (website & Application).
• Built a business plan, business model, marketing strategy, and overall policies.
• Oversee Lawazms website and application development (UX & UI).
• Mapped the existing offline to the online process for a unified customer experience.
• Managed the online team and coordinated with the cross-functional team to create simultaneous
collaboration.
• Developed and participated in all sourcing, procurement, and allocation activities.
• Set up the marketing strategy and work closely with the media agency to implement it.
• Managed and monitored digital marketing closely, including social media, PPC, and email marketing
• Set up and implemented the influencer marketing plan.

• Manage the full lifecycle of Libbsy.com, from business planning and model development to budgeting,
resource allocation, and sales forecasting.
• Design and execute integrated marketing strategies across digital and offline channels, including SEO,
social media, email, app, cinema, radio, TV, and influencer marketing to drive awareness and
conversions.
• Lead initiatives to enhance user experience and boost key performance metrics such as traffic,
registration, PPC rate, and average time spent on site.
• Oversee product sourcing, vendor partnerships, and category expansion to strengthen the platforms
assortment and competitiveness.
• Manage cross-functional operations encompassing logistics, content, web development, and design,
while supervising third-party logistics and affiliate partnerships.
• Continuously optimize system functionality, SEO performance, and backend operations, while leading
recruitment, team performance management, and capability development to ensure sustainable e
commerce growth.
•
List of Achievements
• Managed to build content for more than 10K SKUs
• Managed to source and sign a contract with 17 suppliers
• Built and managed categories of Clothing, Shoes, Watches, Bags, Optics, Jewelry and Accessories, and
Health & Beauty.
• Sourced overseas supplier to support trends and content within the site.

Continues progress of the previous designation +

• Participation and development of P&L and business planning.
• Recommend seasonal/annual budgeting, business strategy, tactics, and operational plan.
• Source new business sales channels; B2B and Bulk Orders
• Participate in marketing strategy to drive the best sales conversion
• Coordinate with the SEO team to enhance the website traffic, sales, ROI, and branding
• Team Management & Leadership of content administrators and product production.

• Demonstrated outstanding performance in spearheading business opportunities leading to receiving a promotion.
• Penetrated Kuwait market, expanded company’s share by creating marketing calendar, events and promotional plan, marketing and competitor analysis, and Visual Merchandising (UI/UX).

Secure local and international suppliers of watches, jewelry, bags, accessories, H&B, Home, Sports tools, equipment & Supplements, footwear, and apparel products suitable for our target customers.
• Lead negotiations and close deals with Suppliers, purchasing costs, delivery time, payment terms, and post-purchase.
• Maintain and report sales statistics to help identify opportunities for growth, business developments, and solutions to problems.
• Analyze sales to identify products for online promotions to meet objectives.
• Seasonal performance assessment.
• Develop the product of the categories portfolio, range performance analysis across the market to identify business development opportunities, consumer insight, and market research for each category, and produce clearly defined ranges with a rolling business development pipeline.
• Managed to source and manage Market Place sellers listing, offers, and marketing activities.
• Identification of new customer and business development opportunities and define the optimal category and brand propositions to take to market for securing incremental business
• Ensure ongoing communication with internal and external stakeholders regarding business and category performance.
• Create marketing calendar, set events/promotional plan, conduct marketing and competitor analysis, Merchandising, and Visual Merchandising in stores.
• Manage a team of Assistants and Data Administrators.

Key Achievements

• Built categories of watches, Luggage & Bags, Optics, Jewelry, and Accessories, along with semi-completion of the H&B, Sports, Food Supplements, Home, Apparel, and Footwear.
• Sourced 70 suppliers locally & internationally.
• Growth Rate of 132% LFL of 2013/2014 performance.
• Managed to reach a YTD Growth Rate of 151% LFL of 2014/2015 performance.
• Built Kuwait missed opportunities with the regional team
• Managed sales plan against the BP, the Deal Of The Day (DOD) planning.
• Led for three years the BTS seasons project

• Own the category P&L (Business Planning), budgeting, and seasonal planning.
• Lead communication with local and international suppliers.
• Participation in P&L status and development of business models.
• Source new business sales channels B2C and B2B
• Set full category strategy and development; sourcing, procurement, pricing & costing, and SCM
• Participate in marketing strategy to drive the best sales conversion
• Coordinate with the SEO team to enhance the website traffic & conversion, sales, ROI, and branding
• Team Management & Leadership of content administrators and product production.
• Secure local and international suppliers of watches, jewelry, bags, accessories, H&B, Home, Sport
tools, equipment & Supplements, footwear, and apparel products suitable for our target customers.
• Develop the product of the categorys portfolio, range performance analysis across the market to
identify business development opportunities, consumer insight, and market research for each category,
and produce clearly defined ranges for each, with a rolling business development pipeline.
• Ensure ongoing communication with internal and external stakeholders regarding business and
category performance
• Create marketing calendar, setting events/promotional plan, conducting marketing and competitor
analysis, Merchandising, and Visual Merchandising in stores.
• Manage team of Assistants and Data Administrators.
List of Achievements
• Built categories of watches, Luggage & Bags, Optics, Jewelries, and Accessories, along with semi
completion of the H&B, Sport, Food Supplements, Home, Apparel, and Footwear.
• Sourced 70 suppliers locally & internationally.
• Growth Rate of 132% LFL of 2013/2014 performance.
• Managed to reach a YTD Growth Rate of 15 1% LFL of 2014/2015 performance.
• Built Kuwait missed opportunities with the regional team
• Managed sales plan against the BP, the Deal OF the Day (DOD) planning.
• Led for 3 years the BTS seasons project

Key Responsibility includes seasonal performance assessment, planning (Quarter Tracker, SALE Tracker), analyzing and conducting seasons buying, creating marketing calendar, setting events/promotional plan, conducting marketing and competitor analysis, Merchandising, and Visual Merchandising in stores. Managing assistant buyers.

Key Responsibility includes seasonal performance assessment, planning (Quarter Tracker, SALE Tracker),
analyzing and conducting seasonal buying, creating a marketing calendar, setting events/promotional plan,
conducting marketing and competitor analysis, Merchandising, and Visual Merchandising in stores. Managing
assistant buyers.

Accountable and responsible for forecasting and planning, inventory/warehouse management. Key accountability includes markets/stores profitability assessment, setting the marketing plan, analysis of events/promotions/best sellers/trends; planning stock intakes from host brand and external suppliers; management of pricing matrix (including scaling competition level by price and measuring competition price activity). Team development and appraisals: coach Assistant Buyer and sales staff (both stores and B2B team).

Key Achievements

Successful opening of five stores across three markets (Kuwait, UAE and KSA). Improved Office Supply category Margin % from 30% to 55% through focusing on stock mix, targeted promotions, in-depth marketing and customer analysis.
Sales (in furniture category) average increment of 62% LFL across all markets. Recognised for building a strong stock assortments specific to each market with customers needs in mind.
Set aggressive marketing promotional plan (full year) and bold purchase plan within allocated budget to achieve category sales targets.
Built and developed a highly productive working relationship with both brand team and suppliers to achieve business goals.

• Handled inventory, warehouse management, stores profitability assessment, stock intakes from host brand and external suppliers, and management of pricing matrix ensuring better quality and reduced prices through building loyal relations with vendors and diversity of options.

Accountable and responsible for forecasting and planning, inventory/warehouse management. Key
accountability includes market/store profitability assessment, setting the marketing plan, analysis of
events/promotions/best sellers/trends; planning stock intakes from host brand and external suppliers;
management of pricing matrix (including scaling competition level by price and measuring competition price
activity). Team development and appraisals: coach Assistant Buyer and sales staff (both stores and B2B team).
List of Achievements
• Successful opening of five stores KSA).
• Supply category Margin% ranges from 30% to 55% through focusing on stock mix, targeted
promotions, in-depth marketing, and customer analysis.
• Sales, in the furniture category, average an increment of 62% LFL across all markets.
• Recognized for building a strong assortment specific to each market with customers needs in mind.
• Set an aggressive marketing promotional plan and bold purchase plan within the allocated budget to
achieve category sales targets.
• Built and developed a highly productive working relationship with both the brand team and suppliers to
achieve business goals.

Overseeing 20 stores across five markets (out of seven): Bahrain, Egypt, Cyprus, Jordan, and Lebanon. Key accountability includes forecasting stock intake, working with the operations team to increase stores profitability by promptly maintaining stock turn and addressing stock issues, and inventory management for SOH and intake. Pricing and re-pricing of merchandise for markdown/promotional events; report and action supplier claims (short/excess). PublishignMIS report monthly. Reporting and supporting the Head of Buying to achieve business goals.

Key Achievements

• Successful opening of the Egypt market (four stores) within nine months.
• Conducted stock review of Bahrain and Jordan markets and set pricing matrix to improve Margin and deal with aging stock issues.
• Developed and maintained a stock availability project to improve stock availability, sales turnover, ordering process, and stock turn.
• Generated business reports such as availability report/tracker, new product tracker & planner.
• Recognized as a high-performing individual through annual performance appraisal.
• Gained a supervisors access level using business applications such as AIMS, Crystal Report, Oracle 9i, KCC, and MyAep.

• Oversaw 20 stores across five markets including Bahrain, Egypt, Cyprus, Jordan and Lebanon. Ensured highest eficiency and operations improvement.

Overseeing a total of 20 stores across five markets (out of seven): Bahrain, Egypt, Cyprus, Jordan, and Lebanon.
Key accountability includes forecasting stock intake, working with the operations team to increase stores
profitability through maintaining stock turn and addressing stock issues in a timely fashion, and managing
inventory management for SOH and intake. Pricing and re-pricing of merchandise for markdown/promotional
events; report and action supplier claims (short/excess). Published MIS report, monthly. Reporting to and
supporting the Head of Buying to achieve business goals.
List of Achievements
• Successful opening of the Egyptian market (four stores) within 9 months. Conducted stock review of
both Bahrain and Jordan markets and set pricing matrix to improve Margin and deal with ageing stock
issues.
• Developed and maintained stock availability project to improve stock availability, sales turnover,
ordering process, and stock turn.
• Generated business reports such as availability report/tracker, new product tracker & planner.

Networking Internship and Website Maintenance

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