Ibrahim Dimashk

• Built and led the marketing department from the ground up, including recruitment, capability
development, and performance frameworks.
• Defined full marketing strategy: target segmentation, consumer insights, SWOT, value
proposition, and brand communication architecture.
• Developed and executed an integrated Marketing Activation Plan across digital, e-commerce,
social media, offline channels, and brand ambassadors.
• Led content strategy and production (video, animation, product communication, awareness and
educational content, POSM, catalogs).
• Revamped company website and digital assets to improve engagement, accuracy, and conversion.
• Led branding and packaging modernization to align products with market trends and competitive
benchmarks.
• Owned marketing budgets, calendars, and agency partnerships.

• Led the revamp and restructuring of the loyalty program serving a large multi-format retail base.
• Introduced advanced tiring, points systems, earning/burning mechanics, and personalized
campaigns.
• Integrated CRM and loyalty platforms to deliver 360° customer views and increase retention,
frequency, and basket size.
• Directed customer segmentation, data cleansing, analytics, and predictive behavior modeling.
• Designed KPI dashboards and executive-level reporting.
• Owned marketing budgets and managed annual master calendars across all channels.
• Delivered targeted one-to-one campaigns using CRM-driven insights.
Senior Marketing & Communication Manager
• Led marketing for 13 restaurant concepts, managing ATL & BTL campaigns.
• Oversaw media planning, digital, SMS, in-store, radio, and print communications.
• Managed weekly and monthly flyers, catalogs, and promotional assets.
• Coordinated multiple creative, media, printing, and distribution agencies.

• Co-founded and scaled an FMCG food startup to KWD 400K+ annual sales within two years.
• Imported and managed 80+ SKUs across multiple international markets.
• Expanded distribution to 120+ outlets across traditional trade, upper trade, and HORECA.
• Led sales, trade marketing, merchandising, logistics, and operations.
• Built influencer-driven brand awareness for organic and health-focused products.

• Developed a five-year marketing and expansion plan across Kuwait and regional markets.
• Built and trained large activation teams covering sampling, distribution, and HORECA.
• Increased sales from 200 cases/month to over 10, 000 cases/month through promotions and
trade activation.

• Developed annual master marketing calendars and coordinated enterprise-wide campaigns.
• Led integrated promotions combining advertising, incentives, and customer acquisition tactics.
• Managed agency coordination, media planning, and promotional budgets.

• Managed multi-brand promotional calendars, campaigns, and incentives.
• Led market research, data analysis, and consumer insight initiatives.
• Supervised analysts and supported executive decision-making with actionable insights.