Senior CRM and Loyalty Manager
The Sultan Center
Total des années d'expérience :22 years, 11 Mois
•Heading the following divisions in Marketing (CRM, Call Center, Insights & Loyalty Program).
•Revamped the whole Loyalty program to be more rich & reliable (new cards, benefits & Partners)
•Building up the loyalty customer data base to fit the new CRM system (more in-depth & customized (tailor-made promotions) to fit our customer life style
•Responsible for marketing budget (building up & spending)
•Responsible for all the marketing activities based on a master calendar ATL & BTL
•Coordinating with different departments to finalize their annual plan for all activities to come up with the final master plan based on their feedback
•Responsible for all ongoing flyers & catalogues for the commercial dept that run on weekly base for wholesale & monthly for service stores
• Handling all type of marketing activities
• Annual calendar
• Budgeting
• ATL & BTL activities
• Media & Agency Relations
• Research & analysis
• Communication strategies
• Branding strategies
• Opening new markets (coops, Key accounts)
• Handling sales team
• opening new distributional channels (Horeca)
• Sitting Targets and incentive to improve sales
•Coordinating with sultan Center’s managers to discuss their restaurant objectives for the coming year individually to creating each restaurant master annual plan.
•Responsible for all Sultan Center restaurants activities (13 concepts) based on a master calendar ATL (media planning, social media activities, in store activities, SMS, NP & radio campaigns) & BTL (table tents, menus, flyers... etc).
•Coordinating with commercial & promotion depts. To finalize their annual plan for all activities to come up with the final master plan based on their feedback
•Responsible for all ongoing flyers & catalogues for the commercial dept that run on weekly base for wholesale & monthly for service stores
•Dealing with multiple creative, media, printing & distribution agencies to finalize all the required jobs
•Creating the master calendar/schedule of events or classes for use in advertising and promotion for full fiscal year.
•Building a five years plan & budget for Kuwait and other markets (Egypt, KSA, Lebanon, Iran... etc.
•Building a good and well trained team of Magic to cover all the sectors (sampling, distribution, sales for Traditional & Horeca markets).
•Coordinating with the sales force to correct the bad visibility & increase the availability.
•Creating new distributional channels for Magic to boost sales.
•Coordinating with Horeca management ways of increasing sales in their outlets by providing all the required promotion programs, training, combining advertising & incentives programs to increase sales which may involve direct marketing activities.
•Finalize the special promotional events involving preparing budgets and sales support materials with all sectors.
•Dealing with Traditional markets (hyper markets, Super Markets, Coops & Groceries) to finalize ongoing promotions & special deals.
•Responsible for all the ATL activities in term of exhibitions, promotional activities, direct marketing, online activities, PR & media relations.
•Finalize the special promotional events involving preparing budgets and sales support materials with all sectors.
•Coordinate & operate the sites of special events such as open days, press conferences, lunches, exhibitions and other functions.
•Direct dealing with the advertising agencies, PR Companies, Media booking companies & Events Companies to finalize all requirements
•Coordinate with advertising agency & media booking companies to set up the media plan
• Managing VIVA portfolio
• Initiate creative media bays
• Strategic planning
• Day to day activities
•Coordinate with various trading MNSS groups' preparation of master calendar/schedule of events or classes for use in advertising and promotion for full fiscal year.
•Coordinate with Marketing GM / Manager along with various MNSS groups’ incentive promotion such as discounts, giveaways, rebates, coupons, sweepstakes and contests.
•coordinate with management of trading MNSS groups required promotion programs combining advertising with purchase incentives to increase sales which may involve direct mail, telemarketing, radio advertising, catalogs, exhibits, inserts in newspapers, magazines, internet advertisements, in-store display or product endorsements and special events.
•Finalize the special promotional events involving preparing budgets and sales support materials with various MNSS groups.
•Coordinate & operate the sites of special events such as open days, press conferences, lunches, exhibitions and other functions.
•Direct dealing with the advertising agencies, PR Companies, Media booking companies & Events Companies to finalize all requirements for MNSS groups
•Coordinate with advertising agency & media booking companies to set up the media plan
•Coordinate with Marketing GM & Manager in finalizing all promotional campaigns for MNSS groups as planned.