Assistant Sales Manager
ITOCHU Middle East
Total years of experience :8 years, 3 Months
▪ Owning and managing the supply operations of Crude, LPG, LNG and NAPHTHA out of the Middle East, handling both FOB and CFR cargoes with existing and new clients
▪ Liaising with traders in Tokyo and Singapore as well as National Oil Companies in AG to plan and assist in the logistics of loadings for both term and spot cargoes
▪ Assist in preparation and submission of T/C proposals, building strong relationships with suppliers enabling organic business growth, sustainability and mutuality
▪ Forecasting growth in trading profitability by analyzing market intelligence and information in timely manner
▪ Successfully negotiated and delivered first ever Sustainable Aviation Fuel contract with Etihad airlines (UAE)
▪ Managing existing accounts and generating new leads
▪ Acting as a liaison between suppliers in Asia and Africa and buyers in Japan and MENA
▪ Responsible for domestic and overseas growth of both Textile and Food divisions
▪ Business planning and forecasting, delivering $1Mil. As PAT in financial year 2018
▪ Building and maintaining strong rapport, relationships with customers & key stakeholders
▪ Ensuring products’ visibility and availability via long term planning and offtake analysis
▪ Over achievement of monthly monetary Targets and KPIs
▪ Delivering consistent award winning executions and in-store implementations
▪ Identifying and capitalizing on market opportunities in terms of incremental sales and
category leadership
▪ Promotional strategy planning and implementation, Trade spend management and
negotiation
▪ High level of integration and cross functional cooperation with internal stake holders
such as Finance, Customer Service, Marketing and Logistics
▪ Brainstorming and collaboration with advertising and production agencies on both
design and usability of planned executions and implementations
▪ Key accounts handled in Abu Dhabi and Dubai include Union Coop, Spinneys, Waitrose
Choithrams, Safeer and KM Trading
MILESTONES & ACHIEVEMENTS WITH MARS WRIGLEY
• Gew Union Coop account profitability YTY by 5.2% Gross Sales in 2017 from 1% in 2016
• 100% sales target achievement (1.7M AED/Month)
• Increased Perfect Store KPI compliance from 10% in 2016 to 94% in 2017
• "Negotiated, planned and executed a first ever 50% Off event generating 450K AED in
"
a single day across all Union Coop branches in Dubai
• Set the record for "most Pet Food sold in one day" in any account in the Middle East
• Implemented, through deep data analysis, “Route to market” overhaul and optimization
which led to 33% increase in efficiency, reduced Time Spent on the road by 2 hrs. daily
and enabled better coverage of sales area, increasing sales by 18% Within first 6 months
▪ Strategic Consulting, including business plan & sales strategy development
▪ Identified prospects by researching industries and conducting situational analysis and strategic
positioning
▪ Closed new business deals by coordinating requirements, developing and negotiating contracts and
integrating contract requirements with business operations