Sales Manager
Food Network Company
Total years of experience :26 years, 0 Months
• Managed sales and trade marketing activities for 700+ SKUs of KD 1.5m turnover in local key accounts and coops.
• Implemented business plans and promotional calendars for 24+ leading brands representing 62% of company volume:
Frozen: McCain, Siblou, Adriana, Lamesa, Ahram and Plein Soleil
Dairy: Alpro, Frico, Bridel and Greenland
Beverages: Ali Café, Pellegrino and Aqua Panna
Snacks: Quest Bar and nuts and more
Grocery: St. Dalfour, Sweet ‘n’ Low, Anotnio Amato, Buitoni, Yamama and Jana Loubnan
Non-Food: El Sada, Carrot Sun and Coco Mazaya
• Supervised directly a sales team of 103 members covering 65 main coops, 100 branches, 5 Key accounts, 2 convenience store chains and 2 online stores, while reviewing call cycles for the field team on weekly basis.
Coops: 2 supervisors, 18 salesmen and 50 merchandisers
KA: 1 supervisor, 5 salesmen and 27 merchandisers
• Allocated quantity and value sales and margin targets for the sales executives based on historical data, marketing investments and growth plans per brand and account.
• Set product availability, visual merchandising and planogram presentation KPIs for merchandisers based on brand manuals.
• Maintained tight relationships with key decision makers in the Union of Coops and KA buyers for new listings, as well as in the Ministry of Commerce for promotions commercial licensing.
• Negotiated contract terms and rental agreements during annual reviews and fixed FOC percentages with coop store managers.
• Coordinated market visits for brand principals and attended their annual international annual conferences for best practice training on launching strategies and execution excellence.
Achievement: 110% average annual achievement of target sales between 2014 to 2019
Sales, FMCG
Accounting