Category Head / Brand Manager
Easa Husain Al-Yousifi & Sons Co. W.L.L
Total years of experience :23 years, 1 Months
1.Responsible for achieving Budgeted Sales & GP
2.Monitoring and reviewing sales performance on a regular daily, weekly and monthly basis
3.Maximizing sales through effective Merchandising & Marketing
4.Collaborate with strategic vendors to support in store Marketing Budgets
5.Deciding on Store Layouts
6.Monitoring product availability levels throughout the day and replenish stocks to ensure 100% availability
7.Developing business links within the local community
8.Working with the visual team to manager displays within the stores.
9.Actively monitoring competitor activity
10.Overseeing functional details of Merchandising, Advertising & Supply Chain to ensure store objective
11.Managing International Vendor relationships in China, Turkey & Dubai for the expansion of Private Labels
Develops a sales strategy and business plan for the organization to maximize profits.
Study the competition and come up with an effective plan to make the product of the organization superior.
Maintain a precise record of all prices, sales and activity reports.
Responsible for all activities taking place within the sales team.
Motivate the team to meet sales targets and to improve performance.
Planning the marketing campaigns and promotions for the whole year to maintain brand entity at all times.
Overall in charge in making right decisions for all matters related to the products.
Meet with the sales team on daily basis and update on activities in other channels.
Interface between the customer, sales and the principal suppliers.
Conduct workshops and product trainings for the sales team and promoters to make the customer understand the product features.
Plan and forecast the sales and procure the stocks and maintain healthy inventory.
1.Managing a team of 5 Marketing Officers and one Asst. Marketing Manager.
2.Work closely with the Principals to implement the marketing plan for the entire year
3.Identify Market Opportunities
4.Create Sales and Market Share Projections
5.Draft the Marketing Budget for the complete financial year.
6.Maintain profitability by controlling the budgeted GP.
7.Evaluate the financial aspects of product development, such as budgets, expenditures, return-on-investment and profit-loss projections.
8.Forecast Sales in coordination with Sales department
9.Use sales forecasting and strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends.
10.Recommend Pricing and Distribution Strategies
11.Direct the Sales & Marketing department with a sales plan, further breakdown the sales plan to all levels of sales channels.
12.Initiate market research studies and analyze their findings.
13.Coordinate and participate in promotional activities and Exhibitions to market products.
14.Analyzing marketing activities and reporting on pre and post campaign activities.
15. Formulate, direct and coordinate marketing activities to promote products thru ATL and BTL activities and by working closely with the advertising agency.
16. Define Product features and Sales capabilities by Product Training
17. Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities
18. Monitor category sales and take necessary steps as and when required to push sales.
19. Manage the Product Life Cycle & Stocks control.
20. Maintain proper display quality supported with POP's
Plan, develop, and direct the marketing efforts for the CAMPOMATIC brand of digital & home appliances.
Responsible for coordinating activities of sales, advertising, promotion, marketing research, purchasing, distribution and pricing.
Accountable for all the aspects of the company starting from concept to commercialisation.
Developing company contracts and managing corporate issues.
Preparing press advertisements, releases and liaising with media and identifying and selecting promotional and advertising options.
Analyzing market intelligence relating to consumers, competitors and the related pricing and position.
Providing full support to the management in the development of the brands through the co-ordinated use of specified elements of the marketing mix.
1.Successfully handled projects like - “Launching of Chopard jewellery”, “Cartier atches”, “Renault”, . MTC Wow, Galleria 2000 to name a few.
2.Handling major accounts like - Movenpic, Crowne Plaza and Safir International
3. Making follow-ups and generating enqiries for the company.
4. Actively involved in event design and concept development.
5. Cordinating all the events in terms of manpower and equipments.
6. Copywriting and designing all advertising and promotional materials like brochures, flyers, media plans, mopies and corporate reports and presentations.
7.. Assisting top management in proper planning and execution of all events.
8.. Responsible for designating duties to staff during events and maintaining a constant vigil on the performance and succesful implementaion of the same.
9. Liaisoning with the media for corporate and client publicity and advertisements.
In the process have picked up videography, digital photography and handling of other sound and light systems.
1.Generating Business for the company in terms of corporate sign-ups, institutional sign-ups and banner advertisements.
2.Making corporate/institutional presentations to solicit business and carry out related market research and database generation and management in connection therewith.
3.Popularising and Marketing the website to potential job seekers and other users of the website.
4.Setting up infrastructure around the country and in foreign countries, conducting training activities for new employees.
5.Testing the Website.
6. Have been instrumental in setting up the entire marketing network for the portal in Mumbai.
7. In the process gained experience in matters relating to Team management, Recruitment practices, Customer relationship, Strategic alliance development activities, Event planning and management and other such allied marketing services along with the Marketing Team.
MASTERS IN BUSINESS ADMINISTRATION (M.B.A) SPECIALISATION -SALES & MARKETING from the most renowed Indian Universities -"The Pune University" A two year full time course where I gained knowledge of Business Ethics, Business Policy, Mercantile Law, Management Accounting and International Trade. PROJECTS UNDERTAKEN Project Title: “Exploring market Potential for Shree Systems Pvt. Ltd. in the Chemical Industry.” Description: A survey of Chemical Industries of Western Maharashtra. The objective of the study was: 1.Conduct Market Research to find out factors the Company should consider before venturing in the chemical industries. 2.Create Corporate awareness about the Co. and its line of products. 3.Generate Business inquiries. 4.Build a new market segment for the Company along the chemical belt of Maharashtra. Shaw Wallace Ltd. •Sales Promotion of DSP APPLE JUICE The assignment involved mapping the profile of the competition – understanding consumer behavior, buying patterns, price sensitivity, brand awareness, promotions and identifying the critical success factors in marketing of the consumer products. Motorola •Launch of Motorola Radio Trunking Service The assignment involved creating the awareness for the service through dealer network, exhibitions and corporate presentations. ACHEIVEMENTS 1. Member of Career Planning and Placement Team (A.I.M.S) 2. Member of Cultural Committee (A.I.M.S) 3.Coordinator of Organising Team (A.I.M.S) 4. Participated in Various Seminars and Personality Development Programs. Awarded as the Best Public Speaker.
Bachelor of Commerce from Pune University. Specialised in Banking and Business Entreprenership.
