Ibrahim Serhal, Event Sales Manager

Ibrahim Serhal

Event Sales Manager

IFP Group

Location
United Arab Emirates - Abu Dhabi
Education
Master's degree, Masters in Business Administration
Experience
12 years, 2 Months

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Work Experience

Total years of experience :12 years, 2 Months

Event Sales Manager at IFP Group
  • Iraq - Erbil
  • September 2011 to September 2015

Responsibilities
• Developed and implemented a business plan for growth in Iraqi market meeting targets in terms of orders and profits
• Managed specialized exhibitions (Iraq Medicare & Energy Iraq)
• Customized and tailored solutions for customers’ needs
• Promoted IFP’s solutions and services locally and internationally to enhance events’ profiles
• Developed relationships with decision makers and governmental institutions
• responsible for Budgeting, forecasting and event’s management
• Managed and coached sales team (2 subordinates) to promote and sell exhibition stands
• Prospected and developed new accounts in addition to maintaining existing accounts
• Forged strategic relationship with regional and international trade associations
• Monitored market trends and identified new market opportunities
• Tailored comprehensive specialized conferences to enhance exhibitions’ goals
• Attended international trade and specialized shows locally and Internationally
Key Achievements
• Played an important role in developing Iraq Medicare & Energy Iraq into a sustainable business
• Managed projects worth $2M and achieved project financial goals
• Increased net SQM by 95% over 2012, 2013
• Developed new Accounts in Iraq, UAE and Lebanon.
• Developed international networks with multi nationals companies
• Over achieved sales targets by 20% and increased net profit margin ( projects) by 12 % to reach 50% in 2014
Events

• Medicare www.medicare.com
• Project Iraq www.projectiraq.com
• Energy Iraq www.elenex-iraq.com
• Erbil international Fair www.eif-expo.com

International Sales & Export Manage at Cave Kouroum
  • Lebanon - Beirut
  • January 2007 to January 2010

Responsibilities
• Expanded wine business locally and internationally, appointed new channels, developed sales pipeline and set annual sales targets
• Conducted Market research to identify new business opportunities
• negotiated contracts, followed up customer proposals and managed distribution supply chains
• Organized and participated in international trade shows to showcase new products
• Managed customers Satisfactions and implemented quality control practices

Key Achievements
• Developed EU and USA markets and increased sales growth by 200% annually for 3 consecutive years
• Developed and maintained strategic alliances with international suppliers and reduced raw material costs by $ 0.5 M and $0.3 M in 2006 and 2007
• Appointed exclusive agency representations in Europe, USA and Asia

Junior Accountant at Cave Kouroum
  • Lebanon - Beirut
  • January 2004 to January 2007

Responsibilities
• Responsible of preparing asset, liability, and capital account entries
• Controlled monthly accounting transactions and reconciliations on a monthly basis
• Reconciled financial discrepancies by collecting and analyzing accounts information
• Handled bank activities ( transfers, LC and negotiating line of credits)
• Prepared financial reports


Key Achievements
• Developed and implemented the concept of Activity Based Accounting
• Enhanced a better valuation technique to value wine at the end of each fiscal year
• Designed and implemented segregations of duties and SOPs between sales and accounting departments.

Bank Serviceman at Bank MED
  • Lebanon - Beirut
  • January 2002 to December 2003

❖ 2002 - 2003 - Bank Serviceman (job rotation) Bank Med - www.bankmed.com.lb - Libanon

• Tasks
✓ Manage banks operations of deposit, withdrawal, transfer and check clearance
✓ client credit analysis, guarantees against public tender
✓ Manage adequate reserves in corresponding banks
✓ Prepare incoming and outgoing SWIFT, close the foreign exchange position of the bank branch
✓ Monitor the financial market and prepare the report on capital market forecast


Part-time Work Experience

Education

Master's degree, Masters in Business Administration
  • at Lebanese American University
  • January 2003

• 2003 - Master of Business Administration - Lebanese American University - Lebanon

Bachelor's degree, Accounting
  • at Lebanese American University
  • January 2000

• 2000 - Bachelor of Business Administration with Honour - Lebanese American University - Lebanon

Specialties & Skills

BUDGETING
BUDGETS
CLIENTS
MARKETING
PROJECT DEVELOPMENT

Languages

Arabic
Expert
English
Expert
Swedish
Expert

Training and Certifications

PMP (Certificate)
Date Attended:
March 2013
Valid Until:
April 2013