SEO & SEM Analyst
Dr. Joy Dental Clinic
Total years of experience :12 years, 5 Months
-Provide SEO analysis and recommendations in coordination with elements and structure of our website and web pages
-Implement link building campaigns in coordination with our SEO goals
-Provide recommendations and execute strategies for content development in coordination with SEO goals
-Monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
-Manage Display network placement lists on AdWords and through other contextual advertising platforms
-Execute strategies for campaign structuring, targeting, display network and other facets of paid search
-Administer search engine programs (XML sitemaps, RSS feeds, webmaster tools) for purposes of diagnostic reporting on projects
-Provide with a strategy plan on a monthly basis based on the results of the current performance of our SEO & Google AdWords
-Update content on the website, for example - blogs, team profiles, etc.
-Assist in development and execution of content strategies via social communities in coordination with our SEO goals
-Administer web analytics dashboards, reports and key reporting tools and point out key areas of importance
-Check if website is optimized on mobile devices and desktop devices on a monthly basis
-Create email marketing campaigns to send out newsletters.
-Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
-Managing competitive presence using web-ranking reports to constantly check and drive our positioning, regularly monitor competitor’s performance and activities
-Liaising with Marketing Manager for content in regards to maintaining our ‘Google My Business’ pages
-Plan, develop and execute SEO and SEM campaigns according to the specific needs of the company.
-Measuring and reporting performance of SEM and SEO campaigns to ensure that they meet ROI.
-Implementing and monitoring Google Shopping Campaigns to drive revenue from online store.
-Evaluating end to end customer experiences and provide provisions for modifications.
-Create email marketing campaigns to promote products, deals & services.
-Ensure marketing message is conveyed clearly and delivered properly to prospects.
-Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
-Optimizing email marketing to generate maximum ROI.
-Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
-Include specific graphics, incentives, and detailed descriptions.
-Proofread emails for clarity, grammar, and spelling.
-Evaluating emerging technologies and providing thought leadership for adoption where appropriate.
-Managing display campaign performances across various platforms and identifying opportunities to optimize returns on investments.
-Developing and implementing SEO strategies that meet specific requirements to meet set goals.
-Providing weekly and monthly quantitative and qualitative reporting to monitor and optimize performance.
-Managing competitive presence using web-ranking reports to constantly check and drive our positioning, regularly monitor competitors performance and activities.
-Using Adobe InDesign to create newsletter template & sharing it into different formats.
-Liaising with IT & production to get better result in term of marketing.
-Liaising with IT team to build SEO friendly & easy-to-navigate website to ensure user ease.
-Plan, develop and execute SEO/SEM campaigns according to the specific needs of the company.
-Measuring and reporting performance of SEM Campaigns to ensure that they meet ROI.
-Evaluating end to end customer experiences and provide provisions for modifications.
-Evaluating emerging technologies and providing thought leadership for adoption where appropriate.
-Managing display campaign performances across various platforms and identifying opportunities to optimize returns on investments.
-Developing and implementing SEO strategies that meet specific requirements to meet set goals.
-Providing weekly and monthly quantitative and qualitative reporting to monitor and optimize performance.
-Managing competitive presence using web-ranking reports to constantly check and drive our positioning, regularly monitor competitors performance and activities.
-Creating & maintaining E-mail Marketing campaigns to generate traffic & sale.
-WhatsApp marketing to generate lead in the form of CV uploads & account registrations.
-Maximize the volume of inbound organic traffic from search engines to a website.
-Plan, develop and execute SEO/SEM campaigns according to the specific needs of the company.
-Measuring and reporting performance of SEM Campaigns to ensure that they meet ROI.
-Developing and implementing SEO strategies that meet specific requirements to meet set goals
-Accomplished a combination of on-page and off-page techniques, including link-building, social media strategy, site speed optimization and more.
-Conductive keyword research and selection via competitive methods.
-Providing regular quantitative and qualitative reporting to monitor and optimize performance.
-Managing competitive presence using web-ranking reports to constantly check and drive our positioning, regularly monitor competitors performance and activities.
-Data Entry
-Invoices Generation
-Troubleshooting
-keeping track of all records
Completed Graduation from Mumbai University in major subject of Information Technology.
