Digital Project Manager
New Horizons Training Center
Total years of experience :10 years, 6 Months
1 Conversions Optimization on Website and overall Eco-system of Digital Marketing.
2 Research for New and Updated Trends going on in the Market.
3 Growth Hacking for the company using different tools and techniques.
4 Social Media Marketing campaigns as per particular strategy
5 Designing the content for Web and Print (Brochures, Flyers, Banners, Vouchers, Posts, etc)
6 Analytics - Web Analytics and Customer foot analytics for increasing conversions.
7 Online Channels Management for company reputation and branding.
8 Newsletter Marketing - Designing, Making, dispatching, measuring the results of the newsletter.
9 Search Engine Marketing for the company website.
10 Lead Generation for the company using the digital eco-system.
11 Digital marketing Paid Ads including Google Ads, LinkedIn Ad, Bing Ads, and Facebook Paid Media Ads
12 Social media content calendar planning and smooth execution with the help of the team
13 Planning the campaigns for SEO, SMM
14 Liason between clients and Company
1 Facebook Advertisements for E-commerce Stores (MoltyFoam, Sapphire, Elan, Zara Shahjahan).
2 Social Media Marketing for E-commerce Stores (MoltyFoam, Zara Shahjahan, Engine)
3 Google Ads on AdWords (MoltyFoam, Sapphire, Elan, Zara Shahjahan)
4 Measure and report performance of all digital marketing campaigns (ROI and KPIs)
5 Analyzing the campaigns for Face book Ads and working until the execution of these strategies.
6 Identify trends and insights, and optimize spend and performance based on the insights on digital channels.
7 Brainstorm new and creative growth strategies for the company business.
8 Suggesting the strategies for the improvement of the digital Eco-system for the company on the internet.
9 Communicate with senior management to understand and document the overarching business objectives
1- Maintenance of company Liaison among the clients all over the world
2- Integration of activities through out all mediums for execution of campaigns
3- Managing marketing mix for the purpose of brand reputation and sales building for all prospects of clients
4- Improving the brand image through the use of different tools available in the market
5- Site audits and analysis - generate recommendations and identify opportunities.
6- Regularly monitoring performance of campaigns and flag significant changes.
7- Compiling the weekly/monthly client reports, analyze and provide insights.
8- Manage work flow to ensure agreed deadlines are met and executed tasks are 100% accurate
9- Keyword research - produce comprehensive keyword reports and summarize opportunities
10- Conduct in depth reviews of clients’ websites (structure/hierarchy/coding)
11- Optimization of the contents
12- Link profile analysis - measure quality and relevance of back link/social profiles
13- Competitor analysis - conduct on page and off page reviews of competitor sites
14- Regularly audit clients’ sites following search engine algorithm updates
15- Engage in link acquisition activity (within Google guidelines) to improve client website visibility
16- Ensure work is accurate and ready for distribution to client and many more
17- PPC, SEO, SMO, SEM, Affiliate Marketing, E-mail Marketing
Major Subjects: • Brand Management • Strategic Marketing • Integrated Marketing Communication
Four year Degree with industry visits and internships, I was given a lot of industry knowledge during my honor degree. This degree taught me survive even for tough competition with maximum efforts even if you have limited resources. Marketing, Finance, Human Resource management, Project Management, Operation Management were few of the important and practical subjects in my degree
