Idriss Bekouchi, Marketing & Business Development Executive, Dubai and Northern Emirates

Idriss Bekouchi

Marketing & Business Development Executive, Dubai and Northern Emirates

JCDecaux

Location
United Arab Emirates - Dubai
Education
Master's degree, Strategic Marketing
Experience
3 years, 8 Months

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Work Experience

Total years of experience :3 years, 8 Months

Marketing & Business Development Executive, Dubai and Northern Emirates at JCDecaux
  • United Arab Emirates - Dubai
  • August 2013 to June 2015

Building Media Offers & Commercial Offers.
Managing special advertising executions at Dubai Airports.
Analyzing airports and OOH around the world to create new advertising opportunities in the UAE.
Liaising with Sales, Graphic, Operations and Finance departments.
Implementation throughout the year of the strategic marketing objectives.
Participation in business development initiatives and projects.
Creating commercial proposals to boost the sales of specific products.
Prepare creative advertising concepts for our clients.

Regional Marketing Executive - Gulf Cooperation Council at Cobone.com
  • United Arab Emirates - Dubai
  • March 2012 to July 2013

End to End execution of marketing projects and campaigns, including idealization, creation & distribution of collateral in various media, and analysis of impact.
Tracking conversion rates & making improvements to the website.
Execution of Social Media Marketing campaigns.
Creation and execution of Newsletters and Email based marketing campaigns.
Continuous review and active management of website and other online assets.
Contribution to the creation of a new e-commerce website: triperna.com

Public Relations & Marketing Executive – United Arab Emirates at FireFir 911 Middle East
  • United Arab Emirates - Dubai
  • November 2011 to February 2012

Preparation and delivery of marketing plan within key objective.
Liaison with media and event planning, organization and execution.
Creation and implemention marketing communications.
Market research and competitor analysis.

Education

Master's degree, Strategic Marketing
  • at Wollongong University
  • May 2013

The University of Wollongong is a public research university located in the coastal city of Wollongong, Dubai, New South Wales, Australia, approximately 80 kilometres south of Sydney. As of 2014 the University has an enrolment of over 37,000 students (including over 11,600 international students from 134 countries), an alumni base of over 112,000, and over 2,000 academic related staff. The University has been ranked 9th in Excellence in Research for Australia (ERA) Australian University Rankings in 2012, among the top 1% for research quality in the world, and among the top 2% of universities in the world. The University ranked 276th in the 2013 QS World University Rankings, 276-300th in the 2013-2014 Times Higher Education World University Rankings and 301-400th (352nd) in the 2013 Academic Ranking of World Universities.

Bachelor's degree, Marketing & Communication
  • at Al Akhawayn University
  • May 2011

Al Akhawayn University in Ifrane is an independent, public, not-for-profit, coeducational, Moroccan university committed to educating future citizen-leaders of Morocco and the world through a globally oriented, English -language, liberal arts curriculum based on the American system. The university enhances Morocco and engages the world through leading-edge educational and research programs, including continuing and executive education,, upholds the highest academic and ethical standards, and promotes equity and social responsibility.

Specialties & Skills

Advertising
Marketing Research
Media Advertising
Consumer Behavior
Strategic Marketing & Advertising

Languages

Arabic
Expert
French
Expert
English
Expert
Spanish
Beginner

Memberships

Rotaract Club
  • Active member
  • January 2006

Hobbies

  • Tennis
    Best ranking: 3rd in Morocco in 2003 Coach & team planner at Al Akhawayn University