Ehab Hussein

As the Media Buying Team Lead at bayanTech, I lead a high-performing performance marketing team to architect scalable, data-driven revenue engines that drive global B2B and localization growth. My role blends strategic leadership, hands-on media buying mastery, and technical attribution architecture to maximize capital efficiency across all paid channels.
Here is how I drive impact and lead my team every day:
Strategic Campaign Leadership: I lead the end-to-end planning and execution of multi-channel paid acquisition strategies across Google Ads, Meta Ads, and LinkedIn. I empower my team to move past vanity metrics, enforcing rigid account hygiene, advanced keyword frameworks, and smart bidding models (Target CPA/ROAS) to capture high-intent B2B decision-makers worldwide.
Technical Infrastructure & Data Integrity: I champion absolute tracking precision across our ecosystem. I personally guide and audit the deployment of Google Analytics 4 (GA4), custom Google Tag Manager (GTM) triggers, and Server-to-Server Conversions API (CAPI) data loops, ensuring front-end platform metrics perfectly reconcile with our back-end CRM and sales pipelines.
Funnel Optimization & Team Mentorship: I treat the post-click journey as a vital extension of our media buying. I mentor my team in executing a relentless A/B testing pipeline across ad hooks, creative assets, and GoHighLevel landing pages, systematically lowering Customer Acquisition Costs (CAC) and driving downstream conversion quality.
Data Synthesis & Scaling ROI: I analyze performance through the lens of business finance. By building transparent visual dashboards in Looker Studio, I translate raw data into actionable insights for senior leadership, monitoring cohort payback periods and unit economics to confidently scale our global budgets.

As a PPC Expert, I architect data-driven growth engines focused entirely on bottom-line business revenue. My role combines advanced campaign engineering across Google Ads and Meta Ads—where I deploy smart bidding models like Target ROAS and value-based bidding—with absolute technical data integrity, personally setting up Google Analytics 4 (GA4), Google Tag Manager (GTM), and Server-to-Server Conversions API (CAPI) loops to bypass browser limitations and feed pristine data back to the algorithms. I treat the post-click experience as a vital extension of the ad itself, building high-converting landing pages inside GoHighLevel and running a relentless, systematic A/B testing pipeline across ad copy angles, hooks, and user friction points to consistently drive down Customer Acquisition Costs (CAC). Ultimately, I synthesize complex raw data into transparent, actionable visual dashboards using Looker Studio, analyzing marketing performance through the lens of business finance—including cohort payback periods and Customer Lifetime Value (LTV) ratios—to confidently scale budgets vertically without decaying target unit economics.

As a PPC (Pay-Per-Click) Manager, I don’t simply manage advertising campaigns - I engineer scalable, full-funnel revenue systems designed to maximize profitability, improve acquisition efficiency, and drive measurable business growth. My focus extends far beyond surface-level metrics such as clicks, impressions, or CTRs. Instead, I optimize every advertising dollar to increase Return on Ad Spend (ROAS), reduce Customer Acquisition Cost (CAC), and strengthen deep-funnel revenue performance.
Here’s how I create impact in this role:
Multi-Channel Paid Media Strategy & Execution:
I lead the end-to-end strategy, deployment, optimization, and scaling of paid acquisition campaigns across Google Ads (Search, Shopping, Performance Max, Smart Bidding) and Meta Ads Manager (Facebook & Instagram). Using advanced keyword architecture, audience segmentation, intent-based targeting, and strict match-type control, I build highly efficient campaign ecosystems that consistently attract high-quality buyers and outperform competitors in the ad auction.
Advanced Tracking, Attribution & Data Integrity:
I believe profitable advertising is impossible without a reliable data infrastructure. I manage and optimize the complete tracking ecosystem using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Server-Side / Conversions API (CAPI) integrations. This ensures accurate attribution between advertising platforms, CRM systems, and actual revenue data, minimizing reporting discrepancies and enabling confident, data-driven scaling decisions.
Conversion Rate Optimization (CRO) & Funnel Performance:
For me, the ad click is only the starting point of the customer journey. I continuously analyze and optimize the post-click experience by auditing landing pages, reducing friction points, and improving conversion paths. Using platforms such as GoHighLevel, I build and optimize high-converting funnels while executing structured A/B testing frameworks across ad creatives, messaging angles, hooks, offers, and CTAs to improve conversion efficiency and lower acquisition costs.
Performance Analysis & Strategic Growth Advisory:
I actively monitor campaign pacing, budget allocation, audience behavior, and cohort-level performance to eliminate inefficiencies and uncover scalable growth opportunities. Through custom reporting dashboards in Looker Studio, I transform complex performance data into clear business intelligence, enabling leadership teams to make informed strategic decisions while scaling budgets sustainably and profitably.
Business-Oriented Decision Making:
My approach to PPC management is rooted in business economics, not platform vanity metrics. Every optimization decision is tied directly to profitability, customer lifetime value (LTV), scalability, and long-term revenue sustainability. I operate with a performance-first mindset that aligns marketing execution with overarching business objectives.

As a Google Ads Manager in the digital agency ecosystem, I don't just manage campaigns; I build high-performance, predictable revenue engines for our clients. My focus goes far beyond shallow vanity metrics like clicks and impressions; my ultimate responsibility is to ruthlessly optimize every dollar of ad spend to drive maximum Return on Ad Spend (ROAS) and long-term business growth.
Here is how I execute and add value in this role every day:
Advanced Campaign Architecture: I lead the end-to-end strategic planning, launching, and management of Search, Display, Shopping, and YouTube campaigns. I don't rely on guesswork; I implement advanced keyword strategies, tight match-type guardrails, and engineer smart bidding frameworks (such as Target CPA and Target ROAS) to command the ad auction and reach the highest-intent buyers.
Airtight Technical Tracking & Attribution: I firmly believe that an ad campaign is blind without flawless data infrastructure. I personally manage our data loops, deploy Google Analytics 4 (GA4), manage conversion triggers in Google Tag Manager (GTM), and configure Server-to-Server/Conversations API (CAPI) integrations. This ensures that front-end ad platform metrics perfectly reconcile with our clients' back-end CRMs and actual bank revenue, eliminating attribution gaps.
Conversion Rate Optimization (CRO): To me, the ad click is only the beginning of the customer journey. I audit the entire post-click funnel, designing high-converting landing pages and running continuous A/B tests on ad copy, headlines, hooks, and call-to-actions to reduce user friction, lower the bounce rate, and maximize downstream paid registrations or subscriptions.
Data-Driven Pacing & Client Growth Reporting: I actively monitor daily budget pacing, eliminate financial waste, and analyze cohort retention data. I translate complex data sets into transparent, actionable performance dashboards (using Looker Studio) to demonstrate real-world Customer Acquisition Cost (CAC) and Lifetime Value (LTV) metrics, serving as a trusted strategic advisor to our clients as we scale their budgets vertically.

Responsible for developing the company's brand, managing all its platforms, designing and implementing all strategic plans for marketing, and developing awareness of the company's brand and the market in which it operates.
Responsible for designing, implementing and presenting commercial proposals to clients by integrating technical and financial details backed by consistent project reports
Maintaining the brand's colors and achieving the slogan we work under

Planning and establishing Google ads campaigns total responsible for running ads technically and client reporting

Cloud System Technical Support