National Consumer Division Manager
Al-Dawaa Medical Services Co. Ltd
Total des années d'expérience :31 years, 11 Mois
• Responsible for entire Sales, marketing and distribution plan of the kingdom for Modern Trade and van sales to achieve company goals and targets, net revenue, market execution and customer service objectives.
• Determines annual unit and gross-profit plans by implementing marketing strategies; analysing trends and results.
• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
• Promotion Calendar Planning for Modern Trade activity.
• Recruit, train and develop high calibre sales team staff across all positions.
• Control sales, Collection and warehouse stocks by monitoring KBIs.
• Operate within approved budget limitations.
• P&L oriented, targeting sales increasing based on correct and talented distribution system, which will lead to increase productivity and reduce costs.
• Responsible for entire Division Operation in the Kingdom.
Role:
•Responsible for entire Sales, marketing and distribution plan for the kingdom for van sales to achieve company goals and targets, net revenue, market execution and customer service objectives.
•Effective leadership and maximum utilization of the Kingdom van sales team.
•Recruit, train and develop high calibre Supervisors, salesmen and other team staff.
•Control sales, Collection and warehouse stocks.
•Operate within approved budget limitations.
•P&L oriented, targeting sales increasing based on correct and talented distribution system, which will lead to increase productivity and reduce costs.
•Monitor closely all distribution KPI’s on daily basis to assure the high performance.
•Responsible for entire Van Operation in the Kingdom.
Role:
•Execute the Sales, marketing and distribution plan for the region and achieving the sales volume, net revenue, market execution and customer service objectives through effective leadership and maximum utilization of the region's sales team.
•Recruit, train and develop high calibre Managers, Supervisors, salesmen and other team staff.
•Control sales, Collection and warehouse expenses and operate within approved budget limitations.
•Devising and effectuating business plans as well as developing opportunities for achieving defined company and business goals.
•Focus on the promotions Especially in MT channel and assure the implementation as per the company policy.
•Focus on P&L and how to increase the sales horizontally and vertically and to reduce the cost.
•Monitor closely all KPI’s on daily basis to assure the high performance.
•Responsible for entire operation in the region including finance, warehousing and fleet.
Role:
•Formulated action plans, schedules to identify specific targets and projected number of contacts to be made, followed up on new leads and referrals resulting from field activity.
•Planning & Leading Direct Distribution and Pre-Sale sales in Jeddah.
•Appointing Distributors & Business Associates for expanding market share.
•Negotiating annual agreements with big volume customers.
•Monitored the KBI’s for the branch and targeted key accounts.
Attainments:
•Controlled cost per case and achieved company goals.
Role:
•Headed entire sales and distribution management functions in the Kingdom.
•Developed and implemented monthly and quarterly business review with the Sales Director and NS Manager.
•Monitored the KBI’s for the Kingdom by Branch by Salesman and takes the corrective action whenever needed.
•Spearheaded launch and promotion of new products.
Role:
•Spearheaded complete distribution management functions for each region.
•Led and managed four Branches with 1 Van Manager, 6 Supervisors and 51 Salesmen.
•Defined and put in place Sales Distribution Plans.
•Maintained control cost per case and worked towards achieving company goals.
•Monitored the KBI’s for the Kingdom by branch and conducted quarterly business review with the NS Manager.
Administered complete key account management functions for (A & B) class customers.
•Defined and implemented proper Key Account Structure and set the promo calendar per account.
•Conducted negotiation on annual agreements with top customers& maintained per account investment.
•Monitored and reviewed the KBI’s for the branch, per customer and performed corrective action whenever needed.
•Headed launch of new products and schemes.
•Performed monthly, quarterly and annual business review with the entire KA customers.
•Maintained the merchandising team and followed up for the market execution.
Handled all sales & marketing and distribution management functions in the company.
•Developed and implemented sales plans & targets including routing as well as distribution plans.
Diploma in accounting