Ijaz Ahmad

Area Trade Marketing Manager at Samsons Group of Companies

• Pakistan - Lahore
• October 2021 to April 2024

 Development of Trade Marketing & Sales Strategy to achieve defined business objective across the product category and ensure Distributions Compliance.
 Owing the responsibility for the Development, Execution and Performance of NPL (New Product Launch) development strategies and to increase the Brand presence, Loyalty Programs and ultimate take away.
 Work closely with the sales team to develop trade promotion calendars and sales forecasts.
 Tracking and execution of TPOSM, PPOSM / Assets on the top weighted outlets.
 Conducting Market Research to identify new opportunities and stay up-to-date with industry trend.
 Plan and execute merchandising activities, including product displays, signage, and point-of-sale materials
 Ensure consistent Brand messaging and visual identity across all trade channels
 Pro-actively ensuring Quality and Execution of work and Conduct Team Building Trainings
 Custodian of ensuring striving for excellence in execution and within deadlines & assigned budgets
 Conducting regular Store visits to assess the Effectiveness of programs, and feedback on the Sales.
 Monitor and track competitors trade activities and share best practices.
 Building and maintaining strong relationships with key accounts to ensure business continuity and growth.
 Use insights from Data analysis to refine trade marketing strategies and tactics
 Provide Leadership and direction to a team of trade marketing executives or representatives
 Set clear Goals and objectives for team members and provide guidance and support to help them achieve targets