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Imad El-Khatib, Business Transformation & AI Strategy Consultant

Imad El-Khatib

Business Transformation & AI Strategy Consultant

United Arab Emirates

Diploma, Artificial Intelligence ( AI )

Work experience

Total years of experience: 16 years, 6 months

Business Transformation & AI Strategy Consultant

March 2025 - Present

Dubai, United Arab Emirates

March 2025 - Present

• Advise enterprise clients on AI adoption strategy, identifying high-value use cases, and aligning
solutions with revenue growth and operational ROI

Early Career

January 2010 - June 2026

NAFFCO Group

United Arab Emirates

January 2010 - June 2026

Company industry:
Manufacturing
Job role:
Human Resources and Recruitment

Business Transformation & AI Strategy Consultant

March 2025 - March 2026

Self Employed

Dubai, United Arab Emirates Hybrid

March 2025 - March 2026

• Led AI consulting engagement, identifying operational bottlenecks and defining high-impact AI opportunities.

• Designed AI-powered workflow automation for RFQ to BOQ to pricing processes, improving efficiency and reducing manual effort.

• Translated business requirements into technical scope, defining MVP architecture, and collaborating with developers.

• Advised stakeholders on AI adoption strategy, aligning solutions with ROI and long-term business impact.

Company industry:
Business Consultancy Services

Director of Business Development – MENA region and Global markets

April 2019 - February 2025

NAFFCO Group

Dubai, United Arab Emirates Hybrid

April 2019 - February 2025

• Developed and executed business development, market expansion, and go-to-market strategies across
MENA and international markets, building strategic partnerships with OEMs, distributors, channel
partners, consultants, and contractors to accelerate revenue growth, expand market share, and
strengthen regional presence.
• Oversaw UK and Australia divisions remotely from Dubai, conducting regular market visits to align
local teams with global commercial strategy and drive performance
• Increased qualified leads by 40% through strategic partnerships, referrals, and market positioning
• Secured 15+ high-value enterprise clients across construction, manufacturing, and safety sectors
• Expanded market share by 35% through targeted market intelligence and competitor analysis
• Improved operational efficiency by 20% by aligning regional branches with centra§lized strategy
• Strengthened client retention (80%) and increased repeat business by 20%

Company industry:
Manufacturing
Job role:
Management

Regional Sales Manager – MENA Region

May 2017 - April 2019

NAFFCO Group

Dubai, United Arab Emirates Hybrid

May 2017 - April 2019

• Managed and coached cross-regional teams (80+), achieving 30% year-on-year revenue growth
• Improved forecasting accuracy to 90%, enabling better strategic planning
• Increased team efficiency by 40% through structured performance management
Expanded regional market presence through key account development, territory expansion, and
structured pipeline management, increasing market share by 15%.

Company industry:
Manufacturing

Head of Sales & Operations – Fire Doors Division

March 2014 - April 2017

NAFFCO Group

Dubai, United Arab Emirates

March 2014 - April 2017

• Directed multi-functional operations (60+ employees) across sales, projects, and production
• Surpassed annual sales targets by 51%, setting new regional performance benchmarks
• Built and managed a high-value pipeline, increasing new business contracts by 30%
• Improved customer satisfaction to 85% through enhanced client engagement

Company industry:
Manufacturing

Sales Executive

January 2011 - February 2014

NAFFCO

Dubai, United Arab Emirates

January 2011 - February 2014

Managed client relationships, product demonstrations, and
negotiations, consistently achieving sales targets Optimized goods movement and managed material
distribution to reduce costs

Company industry:
Manufacturing

Sales Executive

January 2011 - January 2014

January 2011 - January 2014

Managed client relationships, product demonstrations, and
negotiations, consistently achieving sales targets Optimized goods movement and managed material
distribution to reduce costs

Job role:
Sales

Supply Chain Executive

January 2010 - January 2011

NAFFCO

Dubai, United Arab Emirates

January 2010 - January 2011

Optimized goods movement and managed material
distribution to reduce costs

Company industry:
Manufacturing

Supply Chain Executive

January 2010 - January 2011

January 2010 - January 2011

Job role:
Purchasing and Procurement

Education

Harvard University

August 2025

August 2025

Diploma, Artificial Intelligence ( AI )

United States

University of Wollongong Dubai

October 2017

October 2017

Master's degree, International Business

United Arab Emirates

GPA (percentage): 85%

GPA (percentage): 85%

University of Wollongong

January 2017

January 2017

Master's degree, International

United Arab Emirates

American University In Dubai

September 2010

September 2010

Bachelor's degree, Administration And Finance

United Arab Emirates

GPA (percentage): 80%

GPA (percentage): 80%

American University

January 2010

January 2010

Bachelor's degree, Finance

United Arab Emirates

Skills

Business Communications
Expert
Business Communications
Expert
Sales
Expert
Sales
Expert
Regional Development
Expert
Regional Development
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
Business Development
Expert
Business Development
Expert
International Business Development
Expert
International Business Development
Expert
Leadership and Team Management
Expert
Leadership and Team Management
Expert
Decision-Making and Problem-Solving
Expert
Decision-Making and Problem-Solving
Expert
Business Development
Expert
Business Development
Expert
Business Relationship Management
Expert
Business Relationship Management
Expert
Sales Strategy Development
Expert
Sales Strategy Development
Expert
Business-to-Business (B2B)
Expert
Business-to-Business (B2B)
Expert
Strategic Communications
Expert
Strategic Communications
Expert
Business Coaching
Expert
Business Coaching
Expert
Negotiation and Closing Deals
Expert
Negotiation and Closing Deals
Expert
ACCOUNT GROWTH
Intermediate
ACCOUNT GROWTH
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
Business Communications
Expert
Business Communications
Expert
Sales
Expert
Sales
Expert
Regional Development
Expert
Regional Development
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
ACCOUNT MANAGEMENT
Intermediate
ACCOUNT MANAGEMENT
Intermediate
CONTRACT NEGOTIATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
DATA PIPELINE MANAGEMENT
Intermediate
DATA PIPELINE MANAGEMENT
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OVERCOMING OBSTACLES
Intermediate
OVERCOMING OBSTACLES
Intermediate
PROCESS IMPROVEMENT
Intermediate
PROCESS IMPROVEMENT
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate

Languages

Arabic

Native Speaker

English

Beginner

Training and Certifications

Certifications
AI for Everyone
Prompt Engineering for ChatGPT
AI Essentials for Business
Certified Artificial Intelligence Consultant (CAIC™)
AI for Everyone
Prompt Engineering for ChatGPT
AI Essentials for Business
Certified Artificial Intelligence Consultant (CAIC™)

Hobbies and interests

PADEL