Iman El-Ashry, Freelance Copywriter & Social Media Specialist

Iman El-Ashry

Freelance Copywriter & Social Media Specialist

Self Employed

Location
Egypt - Cairo
Education
Diploma, Graphic Design & Multimedia - Berlitz English & Business Skills
Experience
23 years, 3 Months

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Work Experience

Total years of experience :23 years, 3 Months

Freelance Copywriter & Social Media Specialist at Self Employed
  • Egypt - Cairo
  • My current job since March 2012

- Providing text for marketing and advertising purposes including Website Text Content, Emails/Newsletters and Announcements, Brochures, Flyers, Menus and Catalogs, Business Offers and Company Profiles, Magazine/Newspaper Ads and Advertorials, and Promo Scripts.
- Providing Social Media management services including creating campaign concepts, content writing, active response and visuals briefing.

Media & Marketing Manager at Vanilloz Doughnuts
  • Egypt - Cairo
  • April 2014 to December 2015

- Brainstorming for seasonal & promotional Marketing campaigns
- Copywriting, design briefing and supervising of social media & print material
- Briefing photo sessions and promotional infographics
- Monitoring competitors' work
- Copywriting menus and product descriptions
- Writing website content (intros, articles, news, offers, image captions)
- Managing social media accounts (facebook - twitter - instagram)
- Writing marketing documents, briefing & supervising design
- Brainstorming for offers, discounts, and promotions
- Briefing vendors for branches event decoration
- Briefing factory for special products manufacturing

Freelance Writer at Cairo West & Cairo East Magazines
  • Egypt - Cairo
  • May 2012 to January 2013

Holding interviews, researching and writing articles and features in the fields of fine art and health/social issues.

Senior Staff Writer/Reporter at ASK magazine
  • Egypt - Cairo
  • December 2009 to October 2011

Conducting Interviews, covering events and writing articles through interviews or correspondence and research

Development Advisor at Al-Aqariya TV
  • Egypt - Cairo
  • August 2009 to November 2009

Monitoring programs to write evaluation reports and enhancement suggestions (Language: Arabic)

Multimedia Supervisor at Al-Aqariya TV
  • Egypt - Cairo
  • June 2009 to November 2009

Program: "Sooq Al-Aqarat"
- Briefing multimedia requirements to designers
- Monitoring the development of maps and animations

Program: "Al Waseet Al Aqary"
- Supervising real estate listings multimedia show \[Language: Arabic\]

Script Writer/Editor/Researcher at Al-Aqariya TV
  • Egypt - Cairo
  • April 2009 to November 2009

Program: "Camera Al-Aqariya"
Covering Exhibitions and Conferences; including:
- Contacting companies and organizers and setting interview appointments
- Co-writing and editing final script of episodes and interview questions
- Organizing the episode parts and monitoring the video editing process
\[Language: Arabic\]

Program: "Sooq Al-Aqarat"
- Researching for information, prices and projects
- Writing briefs for outdoor shooting
- Writing interview questions and contributing to script writing
\[Language: Arabic\]

Program: "Al Waseet Al Aqary"
- Acquiring real estate retail information through collaboration with the sales department and a collaborative real estate agency
- Listing retail data and prices
- Organizing the photo shooting of estates on sale
- Bullet point script writing of estate description
- Attending and organizing estate video shooting with the director
\[Language: Arabic\]
April 2009 - November 2009
(Language: Arabic)

Managing Editor at Real Estate News
  • Egypt - Cairo
  • June 2008 to June 2009

Editorial: Editing magazine text content, writing articles and assigning topics for writers while making sure they adhere to the specific nature of the magazine, following up with the media monitoring process and constructing news from press releases

Managerial: Assigning photography outings, monitoring the design process of the magazine outline and articles, working on enhancing the distribution plan, keeping budget balance, comparing offers of suppliers, evaluating the different personnel contributing to magazine content and adjusting payments

Music Reviewer at www.emajor.net
  • Egypt
  • August 2004 to February 2008

Writing music articles and reviews of music concerts, Writing html codes for articles & reviews, Participating in the editing of members' reviews

Writer/Reviewer at Identity Magazine
  • Egypt
  • August 2007 to February 2008

Writing Book Reviews and preparing, conducting and writing interviews held with successful Egyptian business women

Writer at Community Times
  • Egypt
  • May 2006 to January 2008

Preparing & conducting interviews and writing articles and news in the fields of music, holistic healing, business & history of art. Handling the shooting for the articles or organizing directing photographers in shooting locations or during events being covered

Writer/ Reviewer at The Art Review
  • Egypt
  • July 2007 to October 2007

Covering events, preparing & conducting interviews with artists and event organizers, writing articles, reviews and art news, handling the shooting while covering events or directing photographers during events

Art Reporter at Teenstuff Magazine
  • Egypt
  • December 2002 to September 2004

Preparing, conducting and writing interviews, directing photographers in shooting locations, handling data and image web search and writing articles & art news

Head of the art section at Teenstuff Magazine
  • Egypt
  • February 2004 to September 2004

Editorial: Taking part in team work article writing, editing text and compiling writers' contributions, setting up events calendars

Managerial: Holding meetings, arranging and participating in art workshops, assigning writing roles for members, checking with the graphic designer on the section layout and offering modification suggestions when necessary

Poet & Poetry Editor, Critic & Playwright at Teenstuff Magazine
  • Egypt
  • July 2000 to February 2004

Participating in poetry & criticism sessions, writing poetry, taking part in team work play writing and editing contributors' poetry

Education

Diploma, Graphic Design & Multimedia - Berlitz English & Business Skills
  • at Yat Education Center
  • January 2007

A 9 months scholarship from The Ministry of Communications and Information Technology with major study of graphic design and multimedia softwares and minor study of English Language and Business soft skills

Diploma, Human Development
  • at Zedny for Interpersonal Skills
  • March 2006
Bachelor's degree, Architecture
  • at Faculty of Fine Arts
  • July 2005

Graduation Grade: Good

Diploma, Journalism Skills
  • at The British Council in Cairo
  • July 2003

Languages

English
Expert
Arabic
Expert

Memberships

Art & Crafts
  • Crafts Artist/Graphic Designer
  • February 2008
Journalistic Dialogues Facebook Group
  • Founder
  • November 2007