Senior Manager - Marketing
hCentive Inc
Total years of experience :18 years, 10 Months
I am heading the whole marketing division for hCentive & its clients and reporting directly to CEO. My core responsibilities include Branding, Positioning, Online Marketing, eMail Marketing, Corporate Communications, Search Engine Marketing, Marketing Strategy Building, Online Paid Marketing (PPC & Media Buying), Web Analytics, SalesForce Management to Support Business Decision
I was responsible for complete online marketing activities of Outbound Travel (International Flights & International. I was looking after the Search Engine Optimization, Pay Per Click Campaign in Google, Yahoo & Bing, Email Marketing, Lead Generation, Social Media Marketing, Media Buying, Viral Marketing, Affiliate Marketing
Joined as a SEO Executive, upgraded to Senior Web Marketing Executive & later promoted as Team Leader of web marketing team comprising of 10 members.
My was nearly running the complete show, right from Project acquisition to Client Interaction to Requirement Analysis to Project Planning & Execution to Project Delivery. I was also looking after Training, Finance & HR responsibilities.
Joined as a SEO Trainee & promoted to SEO Executive. My responsibilities includes Onpage Optimization, Off Page Optimization, Link Building etc.
National Mathematics Olympiad Captained the Gujrat State Football team at National level