Abdul Fathah

Led comprehensive lead generation strategy for leading UAE real estate group, managing campaigns across Google Ads, Meta Ads, and WhatsApp to attract high-quality buyer and investor leads from GCC, Indian, and European markets.







Reduced Cost Per Qualified Lead by 40% while scaling lead volume through continuous campaign optimisation across multiple advertising platforms



Increased lead-to-sale conversion rates by implementing lead nurturing campaigns with personalised WhatsApp sequences based on lead behaviour and intent

- Deployed CRM system that centralised lead capture from Google Ads, Meta Ads, WhatsApp, and website forms—eliminating manual data entry and reducing response time

- Built an intelligent lead scoring engine using OpenAI API that automatically evaluates lead intent and routes hot leads to the sales team in real-time

- Implemented offline conversions like Meta Conversion API (CAPI), Google primary and secondary conversion and tracking to improve campaign attribution and optimise for actual sales, not just leads

- Managed end-to-end digital advertising strategy, balancing budget allocation across channels to maximise ROI

Ran all digital marketingfor an of -plan and secondary real-estatestartup selling primarily
to GCC investors, covering paid media, CRM, conversion tracking, and marketing
automation.Inherited an underperforming setup with no sales and rebuilt it into a system
thatconnects ad spend to closed sales.
• Grew property sales from zero to nine a month in six months, scaling the ad
budget from 15K to 45K AED as results grew.
• Cut cost per lead 57% (375 → 123 AED) and grew leads 6x (100 → 600+).
• Built an AI lead-scoring workflow (LLM API + WhatsApp) that ranks leads by
budget, location, timeline, and intent.
• Set up conversion tracking (Meta CAPI, Google offline conversions, attribution)
that ties spend to closed sales.
• Ran bilingual Arabic/English campaigns for a primarily GCC investor audience.
• Ran a WhatsApp reactivation campaign that recovered 4-5 sales from 3, 000+
dormant leads.

Managed digital marketing operations for 15+ diverse clients across real estate, education, healthcare, e-commerce, and SaaS industries. Built agencys AI-enhanced service offering from the ground up, positioning us as early adopters in marketing automation.


- Increased average client lead conversion rates by 50% through industry-specific automated nurturing campaigns tailored to real estate, education, and healthcare buying cycles

- Generated 13 new high-ticket clients by developing scalable marketing systems for a Business consultant client.

- Reduced client campaign management time by 60% through WhatsApp API automation for healthcare appointment booking and an interior design company.

- Grew and managed a cross-functional team from 4 to 11 specialists, including CRM developers and automation engineers, while maintaining consistent client satisfaction.

- Launched the agencys first AI-powered lead scoring and qualification system, reducing sales team follow-up time across all client accounts

- Decreased average cost-per-lead by 35% for educational clients by implementing advanced audience targeting and automated retargeting workflows

- Built proprietary marketing automation frameworks now used across the entire client portfolio, creating a recurring revenue stream for the agency.

Managed marketing deliveryfor14+ clients acrossreal estate, education, healthcare, e
commerce, and SaaS, frombrand development to leadgeneration. Grewtheteamfrom4 to 11
and brought in 22+ newclients.
• Built client brands from scratch: logo, identity, positioning, then the marketing
to launch them.
• Launched two education brands from zero: a Montessori school to 27 admissions
in year one, and an online tuition centre to 10+ admissions a month within four
months.
• Grew a business consultants high-ticket client base from 9 to 24 in seven
months, adding recurring revenue.
• Built automation (n8n, Make.com, APIs) that cut client churn and kept ad
performance improving between reviews.

• Generated qualified leads across Meta, TikTok, Snapchat, and Google.
• Cut CAC with proper GTM/UTM tracking and shifted budget toward the best
converting channels.
• Increased rental bookings with retargeting and seasonal campaigns.
• Built in-house video and static createive to support campaigns.

Founded and scaled an e-commerce clothing brand specialising in modest fashion and hijab accessories. Managed end-to-end operations, including product development, brand strategy, digital marketing, and customer acquisition from zero to an established business.


- Built brand from concept to 1.5 Million INR in annual revenue within the first 12 months through organic social media marketing and influencer partnerships

- Acquired 1, 000+ customers across India through WhatsApp, Facebook and Instagram campaigns organically.

- Community building through an affiliated marketing strategy.

- Achieved repeat purchase rate and brand loyalty programs through WhatsApp marketing.

Create an organic customer acquisition channel with minimum cost and influencer collaborations.

- Done all product photography, content creation, and visual branding, maintaining consistent brand identity across all social media.

- Established partnerships with 10+ modest fashion influencers, generating new customer acquisition through collaborative campaigns

Founded and ran a modest-fashion brand, managing everythingfrombrand andproduct to
marketing andfulfilment.