Marketing Coordinator
Americana Group
Total years of experience :12 years, 9 Months
• Studying the market and monitoring the competitors’ analysis, for NPD to identify potential opportunities for increasing product portfolio matching with consumers’ needs.
• Assist in planning for marketing communication plan, communicating with agency with the brief for assigned activities.
• Monitor the marketing budget and product performance against the planned forecast
• Contacting regularly with the advertising agency for the development of marketing campaigns and activities with the assigned frame time and budget
• Organizing the reports for product performance through sales reports, opening and closing stocks.
• Studying the consumer behavior through managing the market research projects provided in usage and attitude (U&A) report with the research agency.
• Develop full reports for competitor analysis in the market, retail audit and measuring and tracking communication effectiveness.
• Evaluating advertising pitches with the brand managers, according to the specified criteria.
• Meeting and liaising with clients to discuss and identify their requirements.
• Working on clients accounts to ensure completeness of projects on assigned time.
• Communicating in meeting with clients to discuss assigned communication plan.
• Handling budgets, and invoicing clients
• Participate in brainstorming sessions to come with ideas to suit the clients’ needs.
• Preparing pitches with other team members to get new business.