Field Sales Manager
Al Homaizi Food Stuff Company
Total years of experience :28 years, 7 Months
Sales Management
•Prepare a Sales plan/forecast, for the month, and implement the same market.
•Preparation of daily and weekly reports.
•Sales targets are achieved monthly, by channel, and by customers as per the plan.
•Validate weekly monthly and yearly reports and forward the same to the next management level.
•Identify market opportunities and act accordingly.
•Monitor payments are received as per the aging reports, customer-wise.
•Support other operational functions on daily basis.
•Ensure all transactions are profitable to the company, by monitoring the Margins daily. Marketing Management
•Preparing Marketing activities to support the sales plan.
•Marketing activities are implemented as per the Plan.
•Identify market opportunities and act accordingly.
•Create new opportunities and implement as a trial and error, methodology.
•Carried out sampling activities in various channels. Team Management
•Managed a team of 16 Members.
•Modern Trade - 7 (2- Sales Executives and 5 Merchandisers).
•Co-operatives - 9 (3- Sales Executives and 6 Merchandisers). Key Achievements:
•Introduced Al Homiazi foodstuff as a retail division in Kuwait Market.
•Achieved Kuwaiti Dinar 1.6 million sales within a year.
•Launched new and Re-launched some brands (Nectaflor, Mersin, Paper Boat) which exited the Kuwait market, a few years back.
•Al Islami frozen chicken, FPP and PP, Re- launched successfully, with the right marketing activities from time to time promotions, Acceptance was encouraging in the market.
•Introduced Al Islami frozen whole chicken in Kuwait Ration (Tamween).
Responsibilities
•Manage entire key account customers in Kuwait.
•Prepare Contracts, budgets, and sales plans.
•Prepare target by the supervisor, by a customer, and by Sku.
•Follow up with new Sku's Listing and Launch plan with the supervisors.
•Follow up from time to time with the outlet-wise stocks position and refilling is done accordingly.
•Follow up for Payments monthly.
Line of business - Key Accounts and General Trade. Responsibilities.
•Achieve Sales Targets for MT and TT.
•To keep the team highly motivated & happy irrespective of the person or his job performance at any point in time. Key Accounts
•Responsible for all Key accounts sales and complete BDAs.
•Ensure targets are achieved on monthly basis by Brands, with product distribution and the right product mix.
•Plan for monthly promotions and execution in the outlets.
•Conduct meetings with the sales team periodically and training is given from time to time.
•Follow up with Merchandiser's schedule and train them from time to time on visibility and other aspects
•Prepare monthly reports by outlets and present them to the management.
•Explore the new business opportunity to enhance sales and penetrate the market, and achieve wider distribution of our products.
•To do market visits and ensure customer satisfaction.
•Conduct meetings with the Customer and reviewed our sales and agreed on agenda periodically. Traditional Trade
•Responsible for all groceries and Class A supermarkets.
•Ensure routes are planned and all the groceries are covered as per the scheduled calls.
•Ensure brand-wise targets are achieved by individual sales persons, and maintain route efficiency.
•Ensure the call productivity as per the company norms.
•Do market visits as per the schedule and check the distribution.
•Plan new routes as per the market requirement and restructure the routes by ensuring route efficiency is maintained.
•Conduct meetings and motivate the team.
Job Title: ASSOCIATE MANAGER (Ice-cream & Grocery Division) Line of Business - Traditional Trade Responsibilities
•Managing general trade channel with a 27-member team with a sales turnover of 1.4 million p.a.
•To ensure that sales targets are achieved.
•To prepare the budgets and forecast as per the demand and market trends.
•Ensure margins are maintained as per company policies.
•Ensure the sales team is highly motivated and achieves its targets.
•Plan activities that will enhance sales in markets with innovative ideas.
•Ensure that customers are serviced regularly & making the calls as per the weekly call plan.
•Ensure that MSL is followed in the market.
•Ensure that the supervisors are following the reports daily.
•Follow up with the supervisor on regular basis on credit collections and minimize customer overdue payments.
Kellogg's Division Responsibilities
•Established a direct distribution channel in the year Nov 2013 for Kellogg's Products.
•Established sales routes for Coop's DDR and General Trade channel.
•Prepare targets for the sales team.
•The proposed Incentive structure for the sales team and van Helpers.
Al- Safi Danone, Lactalis, MBH, Blue River. Responsibilities
•Managing sales operations with a turnover of 7.8 million P.A
•Handling a team of 100+ members (Sales Supervisor, Van Salesman, Van Helper, Sales coordinator, and Merchandiser).
•Ensure weekly forecasts are made for fresh products in line with the budgeted forecast.
•Ensure all the events are carried out in Main coops KA as per the plans.
•New product listing is done on time in all the coops and KA.
•Preparing demand forecast for the financial year. September 2006 - December 2010 Al Yasra Food Co. Job Title: Senior Sales Supervisor Chilled Division Responsibilities
•Handled various Areas in Kuwait with a 12-member sales team.
•Ensure sales targets are achieved by each salesman brand-wise and category-wise.
•Ensure effective merchandising is done in main coops and KA by merchandisers.
•Listing of new SKUs in Main Coops and KA.
URL removed due to policy violation. Please contact support for further information.