Total Years of Experience: 18 Years, 11 Months
April 2019
To Present
Sales Manager Export
at Mefsco - Cargill
Location :
Saudi Arabia - Riyadh
Achieving Target (Volume & GC)
• Budgeting, Sales Forecast, Cost Management & Managing Receivable.
• Pricing negotiation, Finalizing short & long term Sales Contract, Maintaining orders, schedules, sales projections
• Successfully heading technical projects by close coordination with R&D / Tech. team, production / planning, Finance, customer
service, Logistics for smooth business operation.
• Understanding customer requirements in term of product specifications, applications, cost effectiveness, providing best &
profitable solutions that meet customer & consumer requirements to win together against the market & competitors.
• Continuous improvement in After Sales Service by getting involve with customer team along with our factory team.
• Monitoring competitors’ activities - SWOT Analysis.
• Periodical business review / Gap Analysis
Designed Service Level Agreements (SLA) for departments within the organization to comply customer satisfaction.
• Country wise customer mapping.
• Developed Systems & Processes and streamline business operations. Conducting CAPA.
• Successfully launched innovative Solutions / NPDs with close coordination with R&D Team. (GF range, F Sweet +)
• Finalize business contracts (70% of budget numbers).
• Budgeting, Sales Forecast, Cost Management & Managing Receivable.
• Pricing negotiation, Finalizing short & long term Sales Contract, Maintaining orders, schedules, sales projections
• Successfully heading technical projects by close coordination with R&D / Tech. team, production / planning, Finance, customer
service, Logistics for smooth business operation.
• Understanding customer requirements in term of product specifications, applications, cost effectiveness, providing best &
profitable solutions that meet customer & consumer requirements to win together against the market & competitors.
• Continuous improvement in After Sales Service by getting involve with customer team along with our factory team.
• Monitoring competitors’ activities - SWOT Analysis.
• Periodical business review / Gap Analysis
Designed Service Level Agreements (SLA) for departments within the organization to comply customer satisfaction.
• Country wise customer mapping.
• Developed Systems & Processes and streamline business operations. Conducting CAPA.
• Successfully launched innovative Solutions / NPDs with close coordination with R&D Team. (GF range, F Sweet +)
• Finalize business contracts (70% of budget numbers).
November 2012
To February 2019
Associate Manager (Global Oils & Fats, Bakery Ingredients - Industrial Sales (B2B)
at Iffco
Location :
Saudi Arabia - Riyadh
July’14 - Till Date with IFFCO - Saudi Arabia as Sales Manager ( Global Oils & Fats - Industrial Sales)
Nov’12 - June’ 14 with IFFCO - Saudi Arabia as Sales Executive (Global Oils & Fats - Industrial Sales)
Role:
• Developed Oils & Fats, Flour, Bakery Ingredient in Industrial business segment in KSA and other GCC Countries.
• Ensuring Budget achievement Volume / GC targets within facility and increase product portfolio within customers.
• Price Offers, Negotiation, Finalizing Short and Long term Contracts, Oil Booking at Destination, System Order entries.
• Coordinating within Company/ Customer R&D Team for New Product Developments, Production, Logistic, Customer Service & Finance Team for smooth supplies and meeting schedules.
• Preparing Sales Forecast, Annual Budgets, Monthly Sales Track records, Payment Receivable.
• Analyzing requirements of individual market areas, studying market trends and ensuring optimal level of customer satisfaction.
• Screening potential market across GCC. Create customer universe for Food and non Food customers.
• Focusing on NPD projects, Applications, Identifying customer’s product requirements, providing samples for analysis, follow ups with customer’s quality and R&D Department.
• Monthly, Quarterly Business Reviews, NPD reviews to meet deadlines for product closer.
Highlights:
• Holds the credit of increasing Customer Base in Food and Non Food market. Further, increased Product Mix within the customers.
• Increased sales by introducing new Packaging and increasing SKUs to individual customer.
• Maintained payment receivables till 4% overdue
Nov’12 - June’ 14 with IFFCO - Saudi Arabia as Sales Executive (Global Oils & Fats - Industrial Sales)
Role:
• Developed Oils & Fats, Flour, Bakery Ingredient in Industrial business segment in KSA and other GCC Countries.
• Ensuring Budget achievement Volume / GC targets within facility and increase product portfolio within customers.
• Price Offers, Negotiation, Finalizing Short and Long term Contracts, Oil Booking at Destination, System Order entries.
• Coordinating within Company/ Customer R&D Team for New Product Developments, Production, Logistic, Customer Service & Finance Team for smooth supplies and meeting schedules.
• Preparing Sales Forecast, Annual Budgets, Monthly Sales Track records, Payment Receivable.
• Analyzing requirements of individual market areas, studying market trends and ensuring optimal level of customer satisfaction.
• Screening potential market across GCC. Create customer universe for Food and non Food customers.
• Focusing on NPD projects, Applications, Identifying customer’s product requirements, providing samples for analysis, follow ups with customer’s quality and R&D Department.
• Monthly, Quarterly Business Reviews, NPD reviews to meet deadlines for product closer.
Highlights:
• Holds the credit of increasing Customer Base in Food and Non Food market. Further, increased Product Mix within the customers.
• Increased sales by introducing new Packaging and increasing SKUs to individual customer.
• Maintained payment receivables till 4% overdue
May 2010
To October 2012
Sales Executive
at PepsiCo India Holdings Pvt. Ltd. ( Fritolays Devision)
Location :
India - Pune
Role:
• Responsible for Primary &Secondary Sales Targets, Delivering numbers in the assigned territory
• Led a team of 20 Sales Representatives& Merchandisers, undertook activities like Continuous Performance
Evaluationto improve Sales Efficiency.
• Administered activities likeExecuting Schemes, Tracking Stock& Sales, Budgeting, Planning for New Launches, achieving compliances of weekly billing, Key Account Management and Brand Wise Sales Progression.
• Handling both the GTM of Ready Stock and Presale along with Modern Trade & Wholesale Distributor.
• Appointing new distributor underConsolidation of two areas into one area.
• Accountable for Coaching, Training &Developing the sales team for gaining Numerical and Weighted Distribution.
• Responsible for assigning daily, weekly & monthly targets to the team; implemented various management strategies to increase revenue & adopted various control measures to reduce cost
• Developed Monthly Performance Chartsfor distributor’s brand vise performance (Last year vs. Current Year), Sales Figures, billing efficiency & PSRs sales trackers
• Executed New Launches, planned for various Promotional Activities, focused on SDOs of the company & increased Numerical and Weighted Distribution
Highlights:
• Holds the credit of converting the Ready Stock Model into Pre-sale Model and generated potential business and coverage.
• Distinctively used Zoning Strategy for timely dispatching to all the customer with 5 delivery van instead of 9 vans
• Bagged appreciation for being the first SE for achieving the company agenda for converting the GTM from Ready stock to Presale
• Responsible for Primary &Secondary Sales Targets, Delivering numbers in the assigned territory
• Led a team of 20 Sales Representatives& Merchandisers, undertook activities like Continuous Performance
Evaluationto improve Sales Efficiency.
• Administered activities likeExecuting Schemes, Tracking Stock& Sales, Budgeting, Planning for New Launches, achieving compliances of weekly billing, Key Account Management and Brand Wise Sales Progression.
• Handling both the GTM of Ready Stock and Presale along with Modern Trade & Wholesale Distributor.
• Appointing new distributor underConsolidation of two areas into one area.
• Accountable for Coaching, Training &Developing the sales team for gaining Numerical and Weighted Distribution.
• Responsible for assigning daily, weekly & monthly targets to the team; implemented various management strategies to increase revenue & adopted various control measures to reduce cost
• Developed Monthly Performance Chartsfor distributor’s brand vise performance (Last year vs. Current Year), Sales Figures, billing efficiency & PSRs sales trackers
• Executed New Launches, planned for various Promotional Activities, focused on SDOs of the company & increased Numerical and Weighted Distribution
Highlights:
• Holds the credit of converting the Ready Stock Model into Pre-sale Model and generated potential business and coverage.
• Distinctively used Zoning Strategy for timely dispatching to all the customer with 5 delivery van instead of 9 vans
• Bagged appreciation for being the first SE for achieving the company agenda for converting the GTM from Ready stock to Presale
June 2008
To December 2009
Sales & Merchandising Officer
at Wrigley India Pvt. Ltd.
Location :
India - Pune
Role:
• Responsible for primary and secondary sales targets.
• Identified, developed and managed more channels of business in the assigned area of Pune & Small Towns like, College/ Hospital Canteens, Recreation centers, Cenima Halls, Town Halls etc.
• Handled Pune Wholesale; Modern Trade. Assisted in putting systems in terms of Daily Sales Monitering, Wholesale Targeting, Weekly Phasing of Primary and Claim Submission
• Maintaining distributor ROI.
• Handled a team of 10 Sales Representatives and provided on-job training to Sales & Merchandising Team along with their brand wise target and achievement follow ups.
• Accountable in seeking new ideas and approaches to sales problems to consolidate market & mind share
• Reported all sales related activities, market trends & competitor activities in the territory
Highlights:
• Instrumental in developing new paths to increase the sales in Railway/ Bus Stations, Dental Hospitals, etc, to promote the Orbit Brand.
• Accreditations received for being the number One SMO in the West Region for developing Systems and Process as per Company Goals.
• Responsible for primary and secondary sales targets.
• Identified, developed and managed more channels of business in the assigned area of Pune & Small Towns like, College/ Hospital Canteens, Recreation centers, Cenima Halls, Town Halls etc.
• Handled Pune Wholesale; Modern Trade. Assisted in putting systems in terms of Daily Sales Monitering, Wholesale Targeting, Weekly Phasing of Primary and Claim Submission
• Maintaining distributor ROI.
• Handled a team of 10 Sales Representatives and provided on-job training to Sales & Merchandising Team along with their brand wise target and achievement follow ups.
• Accountable in seeking new ideas and approaches to sales problems to consolidate market & mind share
• Reported all sales related activities, market trends & competitor activities in the territory
Highlights:
• Instrumental in developing new paths to increase the sales in Railway/ Bus Stations, Dental Hospitals, etc, to promote the Orbit Brand.
• Accreditations received for being the number One SMO in the West Region for developing Systems and Process as per Company Goals.
May 2005
To June 2008
Sales Officer
at Cadbury India Ltd
Location :
India
Role:
• Achieved Annual Sales Contracts ( AOP) along with product visibility, coverage and ensured availability of products to consumers through all trade catagories/ channels.
• Developed and managed strong relationship with Star Outlets to drive company sales plans successfully & ensured sales growth
• Studied nature of region for strengthening distribution network with respect to area bifurcation, beat formulation and outlet classification
• Planned secondary sales, training of sales team for harnessing manpower in optimum way to generate growth and improve productivity.
• Handled distributor’s claims, customer queries and maintained good relationship with all channel partners to achieve brand wise sales figures.
Highlights:
• Acknowledged for giving business growth by mapping the Untapped Market within the areas by correcting the Beat plans, Area Bifurcation and Route Formulation
• Acknowledged for successful launched on New Products and Sales Drive Run on monthly basis.
• Achieved Annual Sales Contracts ( AOP) along with product visibility, coverage and ensured availability of products to consumers through all trade catagories/ channels.
• Developed and managed strong relationship with Star Outlets to drive company sales plans successfully & ensured sales growth
• Studied nature of region for strengthening distribution network with respect to area bifurcation, beat formulation and outlet classification
• Planned secondary sales, training of sales team for harnessing manpower in optimum way to generate growth and improve productivity.
• Handled distributor’s claims, customer queries and maintained good relationship with all channel partners to achieve brand wise sales figures.
Highlights:
• Acknowledged for giving business growth by mapping the Untapped Market within the areas by correcting the Beat plans, Area Bifurcation and Route Formulation
• Acknowledged for successful launched on New Products and Sales Drive Run on monthly basis.
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