Bayt.com

Submitting more applications increases your chances of landing a job.

Here’s how busy the average job seeker was last month:

Opportunities viewed

Applications submitted

Keep exploring and applying to maximize your chances!

Looking for employers with a proven track record of hiring women?

Click here to explore opportunities now!
We Value Your Feedback

You are invited to participate in a survey designed to help researchers understand how best to match workers to the types of jobs they are searching for

Would You Be Likely to Participate?

If selected, we will contact you via email with further instructions and details about your participation.

You will receive a $7 payout for answering the survey.


User unblocked successfully
Muhammad Irfan Yousaf, Territory Manager

Muhammad Irfan Yousaf

Territory Manager·Philip Morris International,

Saudi Arabia

Master's degree, Economics

Work experience

Total years of experience: 16 years, 11 months

Territory Manager

November 2018 - November 2025

Philip Morris International,

Riyadh, Saudi Arabia

November 2018 - November 2025

Team Leadership & Development
 Led a high-performing sales team of 15 covering 1500+ Traditional/Modern Trade outlets and 12 wholesale partners.
 Implemented structured coaching, mentoring, and performance review programs to elevate team capability.
Market & Operations Oversight
 Oversaw day-to-day territory operations, ensuring smooth execution of sales initiatives across all outlets.
 Streamlined retail routes, visit schedules, and operational workflows to maximize coverage and efficiency.
 Coordinated with distributors to maintain stock flow, optimize order cycles, and prevent operational gaps.
Trade Marketing & Product Deployment
 Executed trade marketing campaigns, merchandising programs, and in-store activations.
 Supported portfolio rollouts and new product launches to ensure consistent market presence.
 Engaged key modern trade accounts for category alignment and strategic product adoption.
Key Account & Stakeholder Management
 Built and nurtured relationships with major retail chains and wholesale partners to drive operational alignment.
 Negotiated contracts and collaborated with distributors to ensure execution at the store level.
Operational Efficiency & Tools
 Deployed digital tools and remote strategies to improve field monitoring and reporting accuracy.
 Introduced process enhancements to optimize resource allocation and operational effectiveness.
Company industry:
FMCG

Trade Program Supervisor

January 2013 - October 2018

Philip Morris International,

Riyadh, Saudi Arabia

January 2013 - October 2018

Program Delivery & Compliance
 Directed national trade programs across 1, 000+ stores, ensuring consistent implementation in Central & Eastern regions.
 Maintained adherence to audits, POS activation standards, and operational protocols.
Field Team Enablement
 Coached field teams to enhance execution quality, reporting accuracy, and retail engagement.
 Monitored performance and provided constructive feedback to ensure continuous improvement.
Distributor Coordination & Process Improvement
 Partnered with distributors to streamline stock flow, improve logistics, and strengthen program execution.
 Focused on high-priority accounts to maximize coverage and operational efficiency.
Campaign & Digital Oversight
 Managed seasonal and promotional campaigns using digital tools for real-time tracking and KPI monitoring.
 Applied data-driven insights to refine campaign execution and team coordination.
Company industry:
FMCG

Team Leader & Field Representative

January 2009 - December 2012

Philip Morris International,

Riyadh, Saudi Arabia

January 2009 - December 2012

 Supervised field teams executing nationwide trade activations, POS deployment, and promotional campaigns.
 Ensured daily workflows were managed efficiently and projects delivered on schedule.
 Conducted retail censuses, optimized product assortments, and created route plans to expand market reach.
 Supported launch of new products across GT and MT channels, ensuring smooth rollout and visibility.
 Assisted with coordination between field teams, distributors, and internal stakeholders for seamless execution.
 Implemented field-level process improvements to enhance daily operational effectiveness.
Company industry:
FMCG

Education

Panjab University

January 2006

January 2006

Master's degree, Economics

Pakistan

GPA (rating): Good

GPA (rating): Good

Micro and Macro Economics, Statistical and Analytical Economics

Skills

Trade Marketing
Expert
Trade Marketing
Expert
Retail
Expert
Retail
Expert
Wholesale
Expert
Wholesale
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
Team Leadership
Expert
Team Leadership
Expert
Wholesale & Retail expansion
Expert
Wholesale & Retail expansion
Expert
Analytical Skills
Expert
Analytical Skills
Expert
Digital Transformation
Expert
Digital Transformation
Expert
Problem-Solving Skills
Expert
Problem-Solving Skills
Expert
Route To Market Optimization
Expert
Route To Market Optimization
Expert
Agile & Resilient
Expert
Agile & Resilient
Expert
High-level client engagement
Expert
High-level client engagement
Expert
High-Performance Team Building
Expert
High-Performance Team Building
Expert
Sales forecasting and reporting
Expert
Sales forecasting and reporting
Expert
Budgeting and cost control
Expert
Budgeting and cost control
Expert
Competitive analysis
Expert
Competitive analysis
Expert
ANALYTICAL THINKING
Intermediate
ANALYTICAL THINKING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
INTERNATIONAL TRADE
Intermediate
INTERNATIONAL TRADE
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MERCHANDISING
Intermediate
MERCHANDISING
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
SALES
Intermediate
SALES
Intermediate
ACCOUNT MANAGEMENT
Intermediate
ACCOUNT MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
COMMERCIAL PLANNING
Intermediate
COMMERCIAL PLANNING
Intermediate
COMPUTATIONAL TOOLS
Intermediate
COMPUTATIONAL TOOLS
Intermediate
INVENTORY DISTRIBUTION
Intermediate
INVENTORY DISTRIBUTION
Intermediate
LOGISTICS MANAGEMENT
Intermediate
LOGISTICS MANAGEMENT
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
SALES
Intermediate
SALES
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
COMMERCIAL PLANNING
Intermediate
COMMERCIAL PLANNING
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
LOGISTICS MANAGEMENT
Intermediate
LOGISTICS MANAGEMENT
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
SALES
Intermediate
SALES
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
INTERNATIONAL TRADE
Intermediate
INTERNATIONAL TRADE
Intermediate
LOGISTICS MANAGEMENT
Intermediate
LOGISTICS MANAGEMENT
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
TERRITORY EXPANSION
Intermediate
TERRITORY EXPANSION
Intermediate
WHOLESALING
Intermediate
WHOLESALING
Intermediate
Trade Marketing
Expert
Trade Marketing
Expert
Retail
Expert
Retail
Expert
Wholesale
Expert
Wholesale
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
Team Leadership
Expert
Team Leadership
Expert

Languages

Urdu
Expert
English
Expert
Arabic
Expert
Punjabi
Expert

Training and Certifications

Training
Persuasaive Selling Techniques, Team Building, Leadership,
Gameplan

Hobbies

  • Cricket