Head of marketing department
Newell Rubbermaid
Total des années d'expérience :14 years, 9 Mois
Main task: Full responsibility for adopting & implementing global brand strategies for the Russian market. This included portfolio and price optimization, marketing campaign design and implementation, operating plan preparation and delivery.
Realizations:
• Implemented New brand strategy
• Defined New Pricing model
• Successful launched new writing mode Parker 5th utilizing new communication tools like digital, PR & temporary POS (POP up stores). Turnover increase of 14% over a 2 years period
• Opened mono and duo branded boutiques for Parker & Waterman (8 boutiques were opened from 2010 till 2013 and Moscow boutique was first boutique in the world)
• Organized PR, partner events and distributor conferences. In April 2013- 2 events dedicated to opening of Crocus boutique took place: PR & Partner
• Realized a yearly sales increase of 19-21% from 2010 to 2012.
Main task: Responsible for developing business in Russia and CIS of the brands Graco & Teutonia.
Realizations :
• Introduced new categories to the Russian market: car seats, home products
• Identified new business partners and acquired new distribution channels
• Improved processes and communication with existing partners
• Implemented new marketing activities such as digital, CD with movie of a new innovative product inside maternity brochure and competition afterwards
• Turnover grew from almost zero to over $8mln between 2005 and 2009.
Main task:
In charge of relationship development with Russian retail chains
Managed a team of 10 subordinate (KAMs).
Realizations:
More than 20 contracts were signed (both federal and in main regions)
Main Tasks : Strategic and day-to-day management of the project and fulfillment of sales & distribution targets. Managed a team of 10 subordinates (Trade Marketers).
Realizations : • Developed Pricing policy and optimized portfolio for Russia
• Developed Marketing plans and reports
• Performed forecasting, coordination and control over purchasing of products
• Conducted Market research on distribution
Realizations: Followed all exclusive import contracts «BAT» terms and agreements; delivered sales, budgets, payments & marketing support and reports with quality & in time.
Main Tasks :
Full responsibility on partnership on exclusive import project BAT-STC (Captain Black, Samson RYO, Dunhill cigars). Managed a team of 3 subordinates.
Realizations:
• Prepared import contracts
• Implemented assortment and pricing policy
• Placed forecasts and orders
• Delivered Sales targets
• Organized trade marketing activities, print advertising and exhibitions
Realizations:
• Supervised marketing researches, monitored tea market & done focus groups
• Created Packaging design
• Selected and contracted with Tea suppliers
• Registered trademarks with patent attorneys
• Fully managed Golden bowl tea brand
- Development of new product lines, SKUs & category- coffee
- Planning & trucking of marketing budgets & advertising campaigns
- Participation & supervision in creation of TV advertisement.
Supervised 2 subordinates.
Main task: responsible for the full cycle of production of «Golden Bowl» tea from ordering raw materials & components, placing orders to 2 factories & control over the stocks of finished tea in Moscow & regional WHs.
Main task: responsible over WS customers (Rothmans), preparing contract agreements, trucking of debtors.
03.08-10.09 University of Antwerp Management School, Executive MBA
10.01-06.02 Russian Institute of Marketing (RIMMA), diploma of State University of Management
09.94-07.99 Russian State Humanitarian University. Economic faculty. Specialization: World Economy. Degree of Specialist- Russian specific means one year plus to Bachelor