Marketing Specialist
Smartcall
Total years of experience :11 years, 11 Months
Ad copy creation, Got compliments from clients
for creative SMS Ad copy.
WORKEXPERIENCE
Develop, implement, and track marketing programs such as email,
social media, or digital campaigns, and events
Collaborate with other internal teams (e.g. product and sales) to
develop and monitor strategic marketing initiatives
Analyze and report on the performance and efficiency of
campaigns
Conduct market research and analyze trends to identify new
marketing opportunities
Develop and create marketing materials, such as sales and product
collateral, and ensure brand guidelines are met
Write, proofread, and edit creative and technical content across
different mediums
Liaise with external agencies and manage all outsourced projects.
Administration of Email Marketing (Mailchimp, Bitrix24, and GCC
mails) SMS & digital marketing platforms (Facebook business
manager, Google Ads & other Google Tools).
Website and landing page development with HTML and WordPress
Set up and manage all tracking of marketing campaigns
Liaise with Video Ads agencies and create marketing content ideas
for Ad video making.
Good knowledge of SEM and SMM auditing.
Manage Databases and ensure the backup processes are working
fine.
User account management and prepare monthly reports in order to
analyze the statistics of usage.
Researching on AI-based tools for Marketing and Program oriented
Advertising.
Project management skills - Time management, Leadership,
motivated team players.
Windows Server - Installation, administration, configuration,
services, event viewer, network troubleshooting, and user
management.
Set up and install websites hosting servers, File managers.
Application server configuration & performance monitoring - Install
and configure various applications for SMS routing.
Maintained database server health daily backup and restore -
Microsoft SQL server.
Client service management - Maintained good relationships with
clients over 8+ years.
maintained regular follow-ups with the users and which are active
and non-active to ensure the service quality.
User support - Support boarded users to set up campaigns and
Development team member of Web-based customer service
request application. Client - Hykon India.
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