Isam Matragi

 Effectively implemented and communicated daily reports to fellow team members, resulting in an increase in website and App traffic
 Perform analysis, testing, and reporting of search marketing campaigns and provide recommendations based on traffic patterns, navigation paths, bounce rates, conversion trends, etc.
 Configuring website analytics platform and support implementation of tagging and other tracking parameters to measure performance.
 Run conversion rate optimization activities, such as A/B, multivariate and Heatmaps, in close collaboration with User Experience team
 Suggest, create, and execute a/b tests that drive fundamental improvements to the site experience
 Understanding objective, identifying goals and defining metrics, KPIs and track them to conclude a story out of it
 Understanding purpose of the end-customers visiting website and identifying trends and patterns of visit
 Analyzing Web/App traversal path, mapping out customer journey on the web and analyzing Web failure reasons
 Manage the implementation, tracking, and measurement of all Digital Marketing Campaigns. Initiate research and analysis needed to develop and implement media strategies. Analyze multiple sources of data to determine and make recommendations on Digital Media planning. Use different Analytics tools for Campaign report generation.
 Producing Digital Dashboards at the Group level for all kinds of digital assets (web, mobile App, PS4, Xbox, Samsung TV, LG TV, Set-up Box..)
 Support the Multimedia Ad Sales and Programming teams for beIN Sports. Interpret data into usable format and provide competitive insights for internal and external purposes.

Digital Analyst - Developer 2010- 2014
Aljazeera Network - Aljazeera Sport Doha - Qatar
• Work with product groups, campaign managers, website owners, and the online marketing and lead generation group to define web metrics requirements based on business goals.
• Analyze web metrics results with an eye for problems and improvements.
• Present results to stakeholders and managers
• Work with cross-functional teams - research analysts, web tech & publishing teams in integrating the necessary tracking changes per business needs.
• Generating daily, weekly and monthly reports and sending them across
• Tracking the effectiveness of the online campaign using the web analytics tools

• Work with product groups, campaign managers, website owners, and the online marketing and lead generation group to define web metrics requirements based on business goals.
• Analyze web metrics results with an eye for problems and improvements.
• Present results to stakeholders and managers
• Work with cross-functional teams - research analysts, web tech & publishing teams in integrating the necessary tracking changes per business needs.
• Generating daily, weekly, and monthly reports and sending them across
• Tracking the effectiveness of the online campaign using the web analytics tools