Sr . Marketing Executive TOPSHOP | TOPMAN | Miss Selfridge | BURTON
M.H Alshaya
Total years of experience :4 years, 10 Months
• Spearheading marketing planning activities from concept to execution with up to 650, 000 KD annual budgets.
• Agency briefing for events and collaterals.
• Conceptualization of market specific PR packs for media and consumers.
• Media negotiation for paid and unpaid editorials.
• Media events and promotional campaign, 360-degree approach (ATL and BTL) along with POS, Social Media and PR.
• TOPSHOP London fashion week campaign regional conceptualization and execution with PR and Social Media.
• Miss Selfridge Social media Campaign with influencers and magazines (PR) to achieve increased sales and brand awareness.
• Carried out product and model photo-shoot for new collection in the business so as to be used in the POS, Social Media and PR.
• Editorial write ups for new collection launches in the region.
• Graphic designing for all in store POS and other marketing touch points.
• Procurement and store distribution of marketing / VM items.
• Marketing calendar planning based on lead-time and weekly trading data.
• Tracking consumer behavior based on feedback from store manager.
• Carrying out tenders for big volume collaterals in the business.
• Negotiation and selection supplier and media.
• Maintaining marketing spend tracker in alignment with the KFR (Marketing actual spend) so as to project the potential marketing spend monthly.
• Tracking and strategizing based on return on investment (ROI).
• Managing the Quotation / PO / Invoice for all marketing activities.
• Carrying out online and offline competition.
Area Of Opperations - Head Office
Reporting to - Senior Marketing Manager
Market size - 7 Markets (Kuwait, KSA, UAE, Qatar, Oman, Bahrain and Lebanon), 67 stores
Key Roles - Marketing Strategy / Brand building and implementations
Profile-
• Spearheading all marketing planning activities from concept to execution.
• Media planning sms, magazines and newspaper.
• Carried out product photo-shoot for new range in the business so as to be used in the POS.
• Graphic designing for all in store POS and other marketing touch points.
• Procurement and store distribution of all marketing / VM items.
• Acting marketing manager for 7 months.
• Marketing planning based on lead-time and weekly trading data.
• Presented the potential social media presence for milano in the future based on qualitative data study of competitor in the target markets.
• Tracking consumer behavior based on feedback from store manager and telephonic research done by Alshaya customer care.
• Carrying out tenders for big orders by the brand.
• Designing and conceptualizing POS for milano.
• Negotiation with supplier and vendors to print point of sale.
• Maintaining marketing spend tracker in alignment with the KFR so as to project the potential marketing spend monthly.
• Tracking and strategizing based on return on investment (ROI).
• Managing the Quotation / PO / Invoice for all marketing activities.
Area Of Opperations - Head Office
Reporting to - Business manager / General Manager
Team Size - 5 Employees out of 57
Key Roles - Marketing Strategy and implementations
Profile-
• Development of the company profile based on acquisition and retention of customers.
• Developed the marketing and design for CyberMAK and MA-Kharafi Websites.
• Developed the profile / brochure for company software products based on adequate market communication and marketing best practices.
• Development and management of the company social media presence.
• Managed and administered all administrative duties for the company (Making Purchase orders for client, Making quotations, issued licenses to the clients for the usage of the software, assisted in preparing tenders).
• Quality control for the company by visiting clients to understand their needs and issues regarding the software solutions.
• Developed a qualitative feedback form for the company to analyze and understand customer perception about the services provided across different demographics.
• Online Data mining in regards of new recruits.
Area Of Operations - Store level
Reporting to - Vice President Operations
Number of subordinates - 21 Employees
Key Roles - Managerial responsibilities, Customer relation’s management, Marketing Strategies & Administrative Responsibilities
Profile-
• Managing a group of sales staff, to keep them motivated and enhancing their productivity towards their work.
• Interaction with the customers to get their feedback on showroom experience and overall satisfaction.
• Solving Customer issues.
• Making and executing marketing events and strategies for the store level in the Catchment areas.
• Maintaining a good Visual Merchandising of the Store in order to enhance customer satisfaction.
• Studying and improving sales at the store level.
• Maintaining a good stocking level at the store level to meet customer demand.
• Looking after the Administrative and Maintenance problems faced at the store level.
Msc International Marketing Management , Merit , 2nd Prize for best report in Multi Disciplinary Project.