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Yasser Shah, Heading Digital Marketing

Yasser Shah

Heading Digital Marketing·European Guarding & Security Services

Qatar

Master's degree, Marketing

Work experience

Total years of experience: 14 years, 5 months

Heading Digital Marketing

January 2020 - Present

European Guarding & Security Services

Doha, Qatar

January 2020 - Present

- Leading Digitization of all corporate subsidiaries of EGSS.
- Setting direction and creating marketing strategy in liaison with overall
marketing policy of each subsidiary company.
- Arranging events and collaborations to enhance brand's market position.
- Creating and managing broadcast of digital & conventional marcomms.
Company industry:
Private Security Services
Job role:
Marketing and PR

Account Manager

February 2019 - October 2019

The Caesar Marketing & Events

Doha, Qatar

February 2019 - October 2019

- I manage client accounts in rendered company services
- We deal with web development, SMO, SEO, SEM, SMM
- Provide operational training to colleagues with new IT tools
- Create marketing content. Manage designer and videographer
Company industry:
Broadcast Media Production
Job role:
Marketing and PR

Digital Marketing Manager

December 2018 - February 2019

Osool Media

Doha, Qatar

December 2018 - February 2019

- B2B Initiations for Corporate Liaison
- Account Management over SMO/SEO Services
- Content (Calendars)/Marketing Strategy Creation
- Design/Videography Team Management
Company industry:
Media Production
Job role:
Marketing and PR

Operations Officer

June 2017 - July 2018

Askari Bank

Islamabad, Pakistan

June 2017 - July 2018

- Managed Branch’s Clearing, Transfers & Banker's Check etc.
- Took care of intra-office notifications & correspondence.
- Dealt directly with clients and cleared their bank processes.
Company industry:
Islamic Banking
Job role:
Management

Chief Marketing Officer

February 2013 - February 2017

Highbrows Engineering & Technologies

Islamabad, Pakistan

February 2013 - February 2017

- This is in consultation capacity
- Research, conduct surveys & online questionnaires
- Create marketing plans & strategies for products
- Created Presentation material & trained the pitch team
Company industry:
Business Support Services
Job role:
Marketing and PR

Marketing Executive

March 2016 - September 2016

Livecoding.tv

Islamabad, Pakistan

March 2016 - September 2016

- Created/marketed Social Media Content & trained staff
- Designed & uploaded Blog. Covered SEO/SMO on accounts
- Designed persona, structure & content of company website
- Liaison & relationship management with A-Class Journalists
Company industry:
Software Development
Job role:
Marketing and PR

Consultant

February 2013 - December 2013

Times Consultant

Rawalpindi, Pakistan

February 2013 - December 2013

- Conducted back-end education market research
- Helped develop/enhance educational counseling services
- Conducted education counseling sessions for student
- Assisted in international education workshops
Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Digital Marketer

October 2012 - January 2013

Dexter Software Lab

Rawalpindi, Pakistan

October 2012 - January 2013

- Served international clients for content creation
- Got trained in SEO/SMO. Provided these services
- Client need based content writing & PR projects
- Created reports for internal use and for clients
Company industry:
Software Development
Job role:
Marketing and PR

Marketing Project Member

January 2012 - June 2012

SZABIST University

Islamabad, Pakistan

January 2012 - June 2012

We initiated a food corner in the university, directly competing with the University's established canteen, where managed supply chain management, marketing, and quality asurance. we generated 0.14 million rupees in just 20 working days
Company industry:
FMCG
Job role:
Management

Conducted Experimental Marketing Research

June 2011 - December 2011

SZABIST University

Islamabad, Pakistan

June 2011 - December 2011

This marketing research was based on customer anticipation behavior, where i controlled customer's anticipation behavior through a controlled environment. i'm planning to publish this research paper
Company industry:
Advertising
Job role:
Marketing and PR

Internee

July 2007 - November 2007

Pearl Continental Hotel

Rawalpindi, Pakistan

July 2007 - November 2007

Receiving Room Reservation Requests through Telephone, Assisting Sales Leads with Sales Manager, Ass Sales Manager and the Sales Team. Have worked on a couple of Hotel's Retaurants, Taking care of Guests Complains/Issues and Recomendations and reporting to the Restaurant Mangaer.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Education

Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology

February 2015

February 2015

Master's degree, Marketing

Pakistan

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology

December 2012

December 2012

Bachelor's degree, Marketing

Pakistan

GPA (point): 3.3 out of 4

GPA (point): 3.3 out of 4

Saint Mary's College

December 2007

December 2007

High school or equivalent, Business, Accounting and Economics

Pakistan

Skills

Team Management
Expert
Team Management
Expert
Problem Solving
Expert
Problem Solving
Expert
Word Of Mouth Marketing
Expert
Word Of Mouth Marketing
Expert
Brand PR
Expert
Brand PR
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Analytical and Problem Solving Skills
Expert
Analytical and Problem Solving Skills
Expert
Research Skills
Intermediate
Research Skills
Intermediate
Presentation Skills
Intermediate
Presentation Skills
Intermediate
Marketing Communications
Intermediate
Marketing Communications
Intermediate
Team Management
Expert
Team Management
Expert
Problem Solving
Expert
Problem Solving
Expert
Word Of Mouth Marketing
Expert
Word Of Mouth Marketing
Expert
Brand PR
Expert
Brand PR
Expert
Marketing Mix
Expert
Marketing Mix
Expert

Languages

English
Expert
Urdu
Intermediate
Hindi
Intermediate

Hobbies

  • Football
  • Video Gaming