Executive Assistant
Esnad Real-estate
مجموع سنوات الخبرة :9 years, 3 أشهر
Highlights:
• Handpicked to study market data, collate information from various sources in Jeddah including Engineering Consulting & Developing Firms & Agencies, Construction Companies, Residential Compounds and Property Listing for Pricing as well as Interior/Exterior Design Companies in KSA, Dubai, Lebanon, Egypt.
• Gathering information from over 100 companies in the region (KSA, Dubai, Lebanon, Egypt) to understand development projects, and support a variety of projects while reporting to the CEO, VP of Real-estate Evaluation &VP of Business.
• Conducted a market study on various sectors in KSA: made a study about the impact of the Covid 19 pandemic on KSA and the global economy. Captured opportunities for opening new businesses in the Real Estate Valuation sector, made market research on launching Florist Shop Chain, made a market study on Private Residential Compounds and, contributed in submitted detailed reports preparation on weekly basis for 20 weeks.
Responsibilities:
• Handling entire spectrum of administrative duties of the CEO’s office including meetings, committees coordinating, minutes, adhering to deadlines, projects coordination with stakeholders internally and externally as well as CEO’s travel bookings, making reservations, registrations of all type’s events, hotel, travel globally, locally.
• Delivering tailored administrative responses, overseeing correspondence, social media account management whilst taking charge of annual rewards program for all employees along with associated logistics, preparations, research and execution.
• Conducting market study for maintaining up-to-date statistics on real estate development in the region, construction companies, residential compounds in Jeddah; maintaining logs of properties pricing, interior/exterior design companies and agencies in KSA, Dubai, Lebanon, Egypt.
• Supporting development projects: expanding plan to open branches in Kuwait & Dubai, renew historical tourist, build new tourist projects in Hail in addition to conducting market research for startup projects such as establishing IT Company and Florist Stores chain.
• Communicating effectively with other departments, resolving their discrepancies by interpreting organizational policies, applying observations and recommendations to resolve operational issues.
• Project to Credit:
• Executing Coffee Shop Chain Startup Operations, a Local Project by conducting market studies & research, gathering information for launching Esso Coffee Chain of 4 megastores.
• Supporting the overall journey of establishing mega-stores right from the conceptualization, brand development, communication and execution.
• Highlights:
• Experienced marketing, business strategy with a proven track record of delivering game-changing strategies, through the project in Jeddah, further positioned to expand footprint in Riyadh, East Province as well as other Main Saudi cities through better marketing strategy, brand positioning and innovation.
• Established operations for the chain through participating in robust marketing strategy development, skills/ capabilities training and assigning duties on a daily, weekly, monthly basis.
• Made strategic business plans and executed programs for all phases of the business life cycle (start-up, expansion, & turnaround).
• Responsibilities:
• Deploying innovative ideas, executing targeted marketing strategy by researching local & global markets, brainstorming new ideas. Utilizing key industry relationships to create momentum for exponentially increasing sales, market share and leadership position.
• Powering business with end-to-end structured consulting service including best-in-class suppliers & vendors, branding & design companies, PR, social media, Global Consultants, Food &Beverage Events, etc.
• Shortlisting companies & suppliers, selecting them based on their Services & Products, receiving their Proposals, analyzing them in terms of Services, Products, Performance, Reputation and providing inputs for finalizing deals.
• Owning the Brand Ideation strategy for brand -name/logo/theme/strategy/concept as well as sourcing international branding agencies from Dubai, based on the CEO Insights.
• Fostering effective communication between externally with the company, suppliers, vendors, agencies and internally with the marketing department & all stakeholders for creating brand awareness and project marketing plans.
• Optimizing the chain’s menu, operations, marketing, staffing, sales initiative by:
o Hiring talented Operations Manager, Government Affair Officer, Coffee industry Consultant Italian, Quality Control.
o Identifying the best Store Location for the Coffee Shop Chain and the next new Branches based on global knowledge.
o Translating the Menu engineering, Descriptions and associated documents to Arabic.
o Creating systems for filing, archiving, documenting the entire project data files.
o Establishing terms & conditions with Project Suppliers, Vendors & Agencies for quality, deliverables and deadlines.
o Streamlining reporting for operational costs of each Branch, and logging daily activities & achievements of the team.
o Providing current data and analysis on customer Surveys Results along with recommendations to the Management.
o Initiating R & D for identifying potential opportunities to expand the Company Business in Arabian Gulf Countries.
Beta (Batterjee Education Training Academy) Academy for Training and Education, Jeddah, KSA
Highlights:
• Key thought leader in conceptualizing strategies of training programs, maintaining discipline, safety and housekeeping standards in the classroom as well as formulating structured coaching and learning sessions.
Responsibilities:
• Chalked out the annual training calendar and imparted lessons on subjects like Introduction to Business Administration, Business Ethics, Negotiation Skills, Total Quality Management (TQM), Introduction to Economics, Consumer Behavior, Market Studies, Business Law and Organizational Behavior, etc.
• Developed evaluation techniques to assess the effectiveness of training program; attainment of desired improvisations; prepared requisite reports thereof presenting the same to senior management/stakeholders for review and decision making.
• Conducted needs analysis, designed robust training packages under supervision of the Head of Diploma & Academic Affair and measure the effectiveness of state-of-the-art learning & development programs by conducting tests for candidates.
• Partnered with external consultants/trainers to devise customized training programs and alignment with current business needs.
Project to Credit:
• HR Information & Matrix Specialist: Employees Workforce Data Project
Responsibilities:
• Gained experience in the healthcare sector, developed precise HR systems where all employee data can be archived and assessed for statutory requirements.
• Provided strong leadership to encourage cooperation and teamwork, maintained staff morale at a high level with a sense of allegiance to the company through various employee welfare schemes.
• Project managed the Employees Workforce Data Project - Liaised with HR and IT department for developing/implementing effective information systems based on business and operational requirements
Responsibilities:
• Imparted training courses for Consumer Behavior (Marketing Module), developed appropriate techniques and methodologies in coordination with the section head of business department & course coordinator.
• Identified curriculum, developed training initiatives, facilitated Strategic Planning, Mentoring, and Change programs using blended learning through assignments, projects and exams via LMS & SIS system.
Responsibilities:
• Played a vital role in Saudization Project and Change Management Project
• Delivered training in Property Management (Oracle Application), served as a member of Training Courses Project based on business and operational requirements.
• Collaborated with managers & section heads in organizing training programs. Worked as a Member of the Balance Score Card Project (trainee). Additionally, compiled monthly reports on the Employee satisfaction.
• Served as an administrative liaison and Executive Secretary to Business Development Committee, Media Committee, Customer Voice Committee, Social Service Committee.
• May 2006 - Dec 2007: Administration Assistant and Deputy Head for Female Department, Omar A. Balubaid Co. Ltd., Jeddah, KSA
o Saudization Project & Change Management Project
Jul 2005 - May 2006: Office Manager for Vice Chairman of the Board &Executive Manager, TechWonders Co., Jeddah, KSA
Nov 2004 - Jun 2005: Executive Secretary for Science and Mathematics, Ministry of Education Jeddah College, Jeddah, KSA
MBA, University of Kent - Kent Business School, United Kingdom, (2013)
Bachelor of Science and Education-Biology, King Abdul-Aziz University, Jeddah, KSA (2002).