Account Director
Colors
Total years of experience :20 years, 10 Months
Led the Account Department team for achievement of KPIs.
• Strategically lead all client interactions as an advisor for my clients on their business goals and
integrated marketing plans.
• Demonstrate the solid understanding of client business and service in developing strategic ideas for
clients.
• Manage cross functional teams on a daily basis including creative teams, data analysts, web project
managers, search specialists, media buyers and other department liaisons.
• Ensured timely execution of all advertising and promotional marketing.
• Manage all financial aspects of accounts and have ultimate responsibility for profitability at both the
project and account level.
• Grow accounts through cross-sell/up-sell methods and through organic growth of strong client
relationships.
Accounts Serviced: Nissan Qatar, Renault Qatar, Qatar Steel
• Managed & Serviced a number Key accounts for their ATL, BTL, Digital Advertising &Event requirements.
• Determining client objectives and developing detailed plans to achieve goals.
• Developing and executing integrated marketing communication activities for the client which includes Marketing research, Print ads, Marketing collaterals, Branding options, Brand activation, Digital advertising, PR activities.
• Lead the agency processes of campaign which included creative brief writing, brain storming sessions with creative team, presentation and interactive meeting with clients, media monitoring, branding exercises, PR & event requirements, financial budgeting.
• Addressed campaign related client concerns and ensure timely resolution of these.
• Acted as a lead in providing an integrated approach across Affiliate, ensuring that
client needs are communicated effectively to all internal resources.
• Lead & managed a team of account executives in terms of their proper assignment to accounts, performance monitoring, professional developments and job status reporting
• Liaised with third party vendors for execution and quality control of the marcom elements.
• Sought opportunities for newer business development
Accounts Handled: Qatar Development Bank, Ministry of Culture & Arts, State Audit Bureau-Qatar, QIC, Qatar Steel, Qatar Metal Coating Company, Renault Qatar, Infiniti Qatar, Honda Qatar, Volvo Qatar, Rayyan Water, Samsung Electronics, Beema, Jet Airways, Katara, Swiss Embassy in Qatar, Renault Qatar
Managing overall media process of key accounts.
Duties:
• Formulation of Media strategy and its implementation for various campaigns.
• Develop, implement and maintain client’s Media Plan.
• Press Release management which included distribution to publications, monitoring and reporting to client.
• Coordination with Regional Media companies.
• Updating and possessing knowledge of different media of the country.
• Serve as a liaison among Initiative departments contributing to a client account.
• Delivering ongoing competitors analysis to client.
Clients Handled: Doha Bank
MBA