Sales & Business Development Head
Masafi Trading Co. LLC (Al Ghurair Group)
Total years of experience :28 years, 11 Months
Job Profile:
Profit Center /Country Head & Business Development
• Spearhead the Export & International markets vertical.
• Achieving company operational target & profitability
• Sales & Business development operations, strategy formulation for growth & profitability.
• Managing supply sources in UAE, Oman & Turkey.
• Identifying business partners in key markets to co-pack Masafi brands locally to increase competitiveness & improve logistical synergies.
• Managing & expanding current business in the existing countries
• Increase profitability of existing business with “Smart” pricing methods
Business Development/Production Management
• Evaluating local production facilities in core markets to meet Massif’s expansion plan with copacking or Franchisee models
• Identifying new business opportunities in existing markets, new category & product innovation for the local market, opening new countries for business
Supply Chain/Direct supply to Horeca
• Manage appointed distributor(s) to meet country objectives by effectively managing & supporting business partners with company’s goals using CRM & market development tools
• Resulted in quantum increase in business ranging from 75% increase in the established markets up to 230% in lesser developed low base markets
Brand Development
• Part of the product & brand development team, work with marketing on developing new products & launched Masafi Zer0% & Alkalife (Dec 2018 & Jan 2019).
• Launched Masafi Zer0% & Alkalife
• Use social media tools & sampling, trial promotions, participative promotions for brand development & to reach wider consumer
Job Purpose
‘To achieve the overall company operational target, profitability and to develop people, processes & manage the overall operation profitably, including new business development, distributor management under the ROI & the B2B model’
Job Profile & Achievements
Business Plan Formulation & Implementation:
• Generating profit by sales & market development for the US$ 750 million annual food business in Iran
• Develop a marketing & sales strategy for the company across all channels of distribution within geographical boundaries of Iran
• Develop trade marketing strategy to bridge the product & consumer gap, keeping future brand development in mind.
• Increase width & depth of the current distribution network to reach 80, 000 outlets, direct coverage every month
• Identifying new business opportunities was instrumental in getting multinationals like Nestle, Kellogg & Fonterra for a distribution tie-up with top class Savola distribution setup
• Delivered the company targets (750 million$) & agreed SMART objectives, introduced CRM for the trade
• Market analysis, price positioning & market segmenting
Building People, Process & Performance
Channel Strategy Development:
• Determining the right channel for product type & developing channel strategy to manage key Acct. effectively & profitably
• Planned & revamped the strategy to be the “preferred” supplier of top B2B customers
• Develop ROI model to improve reach of our products as well as build a base for the future new branch
• Ensure quality of services and coverage by the sales force to ROI Agents, wholesalers, key account, retailers (groceries, etc.) with all logistics & operational support.
is a multi-product, transnational in Food, Beverages, and Culinary & Ice cream business.
Job Profile
•Identifying opportunities for higher volume in extremely competitive region, Levant (Syria, Lebanon) key potential markets like Yemen, Iraq & other the North African markets.
•Achieved 26% growth & increased market share mainly due to better strategy & even better implementation
Turned around operations of Binzagr Food Business from a loss-making unit to a profitable operation
•Developed a business model for edible oil & other Food Products almost entirely based on outsourcing
•Successfully launched a campaign to unseat the market leader price position in edible oil category
•Launched Abu Zahra Sunflower Oil in a unique PET bottle & achieved a market share of 12% within 1 years of launch
Achieved 24% growth in personal care KSA volume
•Conceptualized innovative sales promotion campaign for Unilever, which were implemented across the GCC
As Brand Manager
•Effectively developed Watani, Aziza Panda, Geant & Giant Stores, Al Nahdi, and United Pharmacies into Key Account.
•Instrumental in the developing sales promotion campaigns like scheme for the ‘Better Half, Green Revolution, Deo Storm, and Winter Glow’.
Manufacturer of Portable Lighting Devices- later taken over by Gillette
•Key responsibility was to conceptualize & Implement the overall Marketing strategy, new product development & product profitability
•Packaging revamp as per product category, Identify New Media Vehicle to achieve effective communication objective
EDUCATIONAL QUALIFICATIONS •Masters Degree in Management