Head Of Marketing
American Spine Center
مجموع سنوات الخبرة :6 years, 6 أشهر
All aspects of daily management for the Marketing Department.
☑️ Working closely with the Business Development Director to devise an effective marketing strategy.
☑️ Recruitment and selection of new members of the marketing team.
☑️ Ensuring staffing levels are maintained in order to complete all aspects of the company’s marketing strategy.
☑️ Carrying out competitor analysis to ensure the company’s marketing strategy is competing effectively.
☑️ Reporting on all marketing activities to the CEO.
☑️ Working closely with other heads of departments on company projects.
☑️ Coordinating internal marketing and an organisation’s culture.
☑️ Completing various marketing projects at the request of senior directors.
☑️ Organizing events and product exhibitions.
☑️ Making sure that brand guidelines are adhered to in all marketing activities across the company.
☑️ Representing the company at industry events and conferences
Developing, managing and designing layouts of communications such as
presentations, newsletters, event support materials, research papers, and brochures.
Planning, development and execution of digital programs and campaigns, including
online advertising, web site strategy and design, social media, mobile, and deliverables.
Interfacing with marketing communications functions, as well as PR, events, retail and
business product marketing teams.
Managing digital agency relationships, day-to-day production, as well as campaign
budgets and schedules.
Owning and maintaining site analytics, metrics, and campaign reporting.
In depth knowledge of SEO and adwords programs.
Presenting recommendations to Director of Marketing and Communications.
Developing and coordinating multimedia packages.
Rebranding, updating and maintaining the business' website.
Implementing strategies and campaigns through social media and online advertising.
Social media marketing - creating, managing and growing my client's company’s
presence through blogs, Twitter, Facebook, Instagram and other strategically relevant
online properties.
Content creation - writing content plans, strategies, blog posts, articles, newsletters,
communications materials, and material for social media channels and providing
engaging text, image and video content for social media communities.
Setting and implementing social media and communication campaigns to align with
marketing strategies.
Customer relations.
Communications/marketing strategy.
Coordinate with Marketing, PR and Communications teams to ensure brand consistency.
Responding to comments and customer queries in a timely manner.
Consulted with client to outline website goals, illustrate wire frame, and site
functionality
Developed a user-friendly architecture by programming site navigation, social media
links/widgets, and organizing site content into a logical catalog
Wrote About Page biography, designed and shaped graphics, corrected image
problems, and formatted company logo for the Web
Validated site by testing JavaScript, Flash, CSS3, and HTML5 codes to ensuring cross-
platform compatibility
Maintained website by updating content, implementing new technology and monitoring
performance
Created web compliant metadata for SEO find-ability
Provided administrative support and performed numerous duties,
including scheduling, writing correspondence, emailing, handling visitors,
routing callers, and answering questions and requests.
,