eCommerce - Intern
Henkel
Total years of experience :10 years, 4 Months
Provided data analytics across eCommerce products to support the growth strategy in North America.
- Monitored sales performance across all online platforms and researched key variances.
- Partnered with senior management to provide deep dive analytics and identify areas of opportunities with major pureplay and brick-and-click retailers.
- Collaborated with laundry home care team in pilot testing tactical support campaigns on Amazon Marketing Services (AMS) and report on execution
Collaborated on the team that created Coca-Cola TM 2020 vision. With emphasis on zero/no sugar products.
- Identified short- to long-term opportunities to accelerate Coca-Cola Zero/No Sugar.
- Collected and analyzed volume, sales and business-related data, and connected with key local marketing players across 16 business units globally, to identify vital successful execution elements and shared findings with the rest of BUs.
- Delivered a complete assessment on Coca-Cola TM business to date under One Brand Strategy, and presented the learnings and recommendations to the Global Marketing Group Director.
Design and implement marketing strategies for Quick Service and Casual Dining restaurant divisions to expand market share, establish brands, and maintain leadership in Qatar by introducing new brands, products, and promotions through careful research and data gathering.
Managed and developed team of five professionals.
Managed implementation of national marketing plans and programs, analyzed sales and profitability data and related business impact and reported results to the Marketing Manager. Interacted closely with General Manager, CFO and department heads.
Analyzed effects of media activity on sales performance on a regular basis, prepared pre- and post-promotional campaign studies and kept marketing department apprised of any serious changes and suggested corrective actions.