GM Sales and Marketing
International Company for Furniture
Total years of experience :12 years, 4 Months
• Developed and executed dynamic sales and marketing strategies that increased revenue by 20% and expanded business operations to three new markets.
• Successfully launched the first online store for the business.
• Conducted in-depth market research leading to the launch of three new products and a 25% increase in customer satisfaction ratings.
• Managed a sales increase of 140% L2L for 2023.
• Analyzed ROI and identified cost-saving opportunities resulting in a 10% reduction in expenses.
• Cultivated strong relationships with key customers and partners, leading to a 30% increase in repeat business and referrals.
• Utilized digital marketing channels, such as social media, email marketing, and content marketing, to engage with target audiences and generate 500 new leads per month.
• Developed and delivered persuasive sales and marketing presentations and proposals to clients and stakeholders, resulting in a 50% increase in sales conversion rates.
• Analyzed and evaluated sales and marketing data, providing recommendations leading to a 15% increase in marketing effectiveness and a 150% increase in sales performance.
• Optimized the sales and marketing funnel, resulting in a 20% increase in sales conversion rates and a 25% reduction in lead-to-sale cycle time.
• Successfully managed a 38, 000 sq. store, overseeing footfall of 12, 000 and a sales budget of 3.8M on both peak and non-peak days.
• Spearheaded the setup of the first new IKEA store in Egypt, providing hands-on training to the sales team on business applications and new locations.
• Acted as a country-level super user for Navision, handling sales and staff management functions for IKEA.
• Generated and analyzed weekly, monthly, and yearly sales reports, including comparisons, product analysis, growth, forecasting, and KPIs.
• Developed sales budgets at the product area level, encompassing stock levels, commercial plans, staffing, and costs.
• Conducted regular competitor analysis to assess the position of IKEA in the local market, gaining in-depth knowledge of the local home furnishing businesses.
• Tracked performance against IKEA benchmarks, analyzed variances and spotted problem areas to drive continuous progress.
• Collaborated with market hall and in-store logistics managers to optimize sales space.
• Oversaw selection, training, and development programs for new co-workers, ensuring that working methods, basic action routines, and range information were understood and carried out effectively.
• Led staff induction and development efforts for sales employees, including development planning, interviewing, time management, business process, and product training, scheduling, disciplinary actions, payroll, and task delegation.
• Collaborated with other departments to optimize sales and streamline operations, ensuring a seamless customer experience for up to 80, 000 weekly visitors through meticulous floor coverage planning, layout optimization, and stock monitoring.
• Oversaw the management and performance of three departments, driving 25% of total store sales and executing action plans for new product ranges, overstock, concrete stock, and end-of-season sales.
• Contributed to business growth by actively participating in commercial calendar planning and local activities, leveraging market insights and trends to maximize sales and enhance customer satisfaction.
• Led the recruitment, selection, training, and development of new employees, providing guidance, support, and direction to drive performance and foster a positive work culture.
• Forecasted sales and directed the sales team to achieve targets, regularly preparing staff schedules, sales plans, and activities planning to ensure effective store operations.
• Certified as an IKEA of Sweden Navision trainer, providing comprehensive business application and department-specific training to new and existing employees.
• Maintained the store's pristine condition and commercial basic level in the home furnishing business during trading hours, adhering to IKEA's four basic standards.
• Worked collaboratively with the communication and interior design departments to ensure the store provided a compelling commercial range demonstration, enhancing the customer shopping experience.
• Collaborated with the commercial team to adapt sales forecasts of business area products to match sales patterns, planning and organizing sales activities and promotions that spanned the entire store, from ordering stocks to highlighting and merchandising specific products and coordinating manpower and implementation.
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