Ismail Cherola

• Lead strategic growth initiatives in office furniture, manufacturing, and interior fit-out sectors, driving market expansion and revenue generation across corporate and project clients.
•Oversee full project lifecycle and key client accounts, ensuring seamless integration of technical requirements, design intent, commercial objectives, and client satisfaction.
•Direct project planning, resource allocation, and cross-functional coordination with design, production, and site teams to ensure timely and high-quality project delivery.
•Head tendering and commercial functions, including bid strategy, proposal development, BOQs, pricing, and contract negotiations to secure high-value projects.
•Provide leadership to engineering, procurement, and operations teams, optimizing processes, cost efficiency, and technical excellence across all project phases.

•Drove sales growth by identifying new business opportunities, managing key accounts, and securing repeat client projects.
•Led end-to-end execution of interior and fit-out projects, ensuring timely delivery, quality standards, and budget adherence.
•Prepared and presented project proposals, BOQs, and quotations aligned with client requirements and market competitiveness.
•Coordinated with design, procurement, and site teams to align project objectives with technical and commercial expectations.
•Maintained strong client relationships through regular updates, issue resolution, and post-project support to boost retention.
•Conducted staff training sessions to enhance product knowledge, sales techniques, site safety standards, and customer service performance, resulting in improved team efficiency and client satisfaction.
•Mentored and trained project teams on product knowledge, site safety, and customer service, strengthening client relationships and improving project delivery efficiency.

•Expanded business opportunities through targeted lead generation, market research, and client outreach to grow the interior and office furniture portfolio.
•Managed full project cycles, from design coordination and procurement to installation and project handover, ensuring quality and timelines were met.
•Developed competitive proposals, pricing strategies, and BOQs to secure high-value projects in commercial, retail, and corporate sectors.
•Built and maintained long-term client relationships, increasing repeat business and strengthening brand presence.
•Collaborated with internal teams and subcontractors to streamline operations and resolve project-related challenges effectively.

•Supported sales operations by meeting client requirements, preparing quotations, and coordinating project-related documentation.
•Assisted in managing small to medium interior and fit-out projects, ensuring material availability and timely site execution.
•Maintained communication with suppliers, subcontractors, and clients to streamline workflow and resolve site-level issues.