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Issam Al Nuairi, marketing manager

Issam Al Nuairi

marketing manager·CPT Markets

United Arab Emirates

Bachelor's degree, Social Media Marketing

Work experience

Total years of experience: 9 years, 5 months

marketing manager

December 2023 - April 2024

CPT Markets

Dubai, United Arab Emirates

December 2023 - April 2024

- Led content management, creation, and localization efforts across various channels including social media, advertising copies, PR, and Website, ensuring consistency and relevance to target audiences.
- Spearheaded social media management activities, engaging with followers and optimizing content & page performance on FB, Instagram, TikTok, LinkedIn, YouTube & Twitter.
- Developed and implemented strategies to analyze content effectiveness across all channels, utilizing data-driven insights to enhance performance and reach.
- Provided consultation on visuals that are suitable for Social Media, optimizing content for maximum impact and engagement.
- Managed a team of Influencer Marketing, Financial Content Writers and Affiliated Agencies overseeing their work and ensuring high-quality output aligned with brand guidelines, marketing & PR objectives.
- Conducted training and development sessions for the team, equipping them with skills in social media management, content writing, and proficiency in AI and marketing tools, fostering professional growth and expertise within the team.
- Coordinated private events with the event manager, focusing on branding and the communication of key messages.
- Coordinated & developed marketing campaigns with Product Managers to promote financial products and services, driving customer acquisition and retention.
-Collaborated with the sales team to align marketing strategies with sales objectives, supporting lead generation and revenue growth.
-Coordinating with PR agencies, where we established partnerships with financial news outlets to enhance the company’s brand reputation and visibility.
- Monitored regulatory changes in the financial industry to ensure marketing practices complied with all relevant laws

Company industry:
Financial Services
Job role:
Marketing and PR

Content Manager

September 2022 - December 2023

Abu Dhabi Securities Exchange

Abu Dhabi, United Arab Emirates

September 2022 - December 2023

- Lead content manager for the development and creation of new website content, ensuring alignment with brand identity, user experience, and marketing objectives.
- Led Arabic localization efforts, ensuring that content resonated effectively with the audience.
- Managed & oversaw social media management across multiple platforms including Facebook, Instagram, TikTok, Twitter, and LinkedIn, collaborating closely with a social media agency to execute campaigns and maximize engagement.
- Conducted comprehensive SEO research to optimize content for search engine visibility, leveraging keyword analysis and industry trends to enhance organic traffic and improve search rankings

Company industry:
Financial Services
Job role:
Marketing and PR

Social Media Manager & Consultant

June 2019 - May 2023

Self Employed

Dubai, United Arab Emirates

June 2019 - May 2023

Account Management for Social Media and Advertisements.
Content Creator & Strategist.
Campaign Strategies, Creator, Planner and Executor.
Paid Advertisements.
SEO.
Community Management.
Analysis.

Company industry:
Advertising
Job role:
Marketing and PR

Social Media & MarCom Specialist

June 2021 - May 2022

QNet

Dubai, United Arab Emirates

June 2021 - May 2022

- Managed all aspects of marketing for clients' social media pages and websites, from strategy to execution, ensuring comprehensive account management.
- Developed compelling content and strategic campaigns across platforms, optimizing organic approaches for maximum engagement and results.
- Led end-to-end campaign creation, including strategy development, planning, and performance analysis to drive effective marketing initiatives.
- Executed PPC and paid digital advertising campaigns, maximizing ROI through platforms like Google Ads and social media.
- Engaged in community management to foster relationships and enhance brand reputation.
- Contributed to business development efforts, nurturing client relationships and identifying growth opportunities

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Banking Executive

September 2018 - June 2019

Emirates NBD

United Arab Emirates

September 2018 - June 2019

Company industry:
Banking
Job role:
Customer Service and Call Center

Marketing Officer

May 2017 - December 2017

Try Carriage Logistic Co

May 2017 - December 2017

Media Plan, Campaigns & Analysis.
•Managing Social Media Accounts.
•Community Management.
•Content Specialist.
•Offline Activations Planning.
•Event Management.
•Budgeting & Financial Expenses Report.
•Social MedSocial Media Moderator,

Job role:
Marketing and PR

Event Coordinator

January 2010 - January 2013

Class Act Commercial Brokers

United Arab Emirates

January 2010 - January 2013

Company industry:
Marketing
Job role:
Marketing and PR

Education

Hosn University

January 2013

January 2013

Bachelor's degree, Social Media Marketing

United Arab Emirates

Hosn University

January 2013

January 2013

High school or equivalent, Social Media Marketing

United Arab Emirates

Dhabi Secondary School

January 2009

January 2009

Bachelor's degree, Social Media Marketing

United Arab Emirates

courses: Ads Display Certification – Google Academy – May, 2020. •Google Analytics Individual Qualification – Google Academy – April, 2020 •Google Ads Search Certification – Google Academy – Oct, 2019. •Google Ads Fundamentals – Google Academy – May, 2019. •The Fundamentals of Digital Marketing – Google Digital Garage - April, 2019. •Certified Social Media Moderator – ADIB Academy - June, 2016.

Skills

Microsoft Office
Expert
Microsoft Office
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Sports
Expert
Sports
Expert
Accounting
Expert
Accounting
Expert
Auditing
Expert
Auditing
Expert
BANKING
Beginner
BANKING
Beginner
BUDGETING
Beginner
BUDGETING
Beginner
CALL CENTER
Beginner
CALL CENTER
Beginner
CONTENT MANAGEMENT
Beginner
CONTENT MANAGEMENT
Beginner
CUSTOMER SERVICE
Beginner
CUSTOMER SERVICE
Beginner
EVENT MANAGEMENT
Beginner
EVENT MANAGEMENT
Beginner
FINANCIAL
Beginner
FINANCIAL
Beginner
MANAGEMENT
Beginner
MANAGEMENT
Beginner
RETAIL
Beginner
RETAIL
Beginner
SALES
Beginner
SALES
Beginner
Microsoft Office
Expert
Microsoft Office
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Sports
Expert
Sports
Expert
Accounting
Expert
Accounting
Expert
Auditing
Expert
Auditing
Expert

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Diploma in Social Media Marketing
Apr 2017
Google Ads Fundamental
May 2019
Google Ads Search Certification
Oct 2019
Google Analytics Individual Qualifications
Apr 2020
Google Ads Display Certificate
May 2020
Digital Advertising Certified

Hobbies

  • Creatives
  • Leadership
  • Reading
  • Finance
  • Marketing