Iulian Sandu

• Led daily sales and marketing operations, managing and mentoring the sales and marketing team to achieve business objectives and revenue targets.

• Established and strengthened strategic partnerships with international suppliers and manufacturers across Belgium, Austria, Greece, Turkey, and China, expanding product offerings and business opportunities.

• Developed and implemented digital marketing strategies and social media campaigns, resulting in a 40-50% increase in monthly customer inquiries and lead generation.

• Participated in annual sales, product, and technical training programs at partner manufacturing facilities overseas to maintain industry knowledge and technical expertise.

• Managed design and engineering teams across multiple projects, ensuring the delivery of high-quality technical solutions within established timelines and project requirements.

• Conducted sales and technical training sessions for employees, dealers, resellers, third-party partners, and technical teams to enhance product knowledge and sales performance.

• Identified, pursued, and successfully converted prospective clients into long-term customers through effective relationship management and consultative sales techniques.

• Led client acquisition initiatives, market expansion activities, and business development strategies to drive sustainable growth.

• Prepared and monitored quarterly and annual budgets, overseeing P&L performance and ensuring alignment with financial objectives.

• Developed business strategies, resource allocation plans, and operational frameworks to support organizational growth and profitability.

• Managed daily sales and marketing operations for motorized pergola solutions, promoting company products to leading developers, contractors, consultants, and end-users across the UAE, Turkey, Congo, Oman, and Bahrain.

• Developed and maintained strong relationships with architects, consultants, contractors, and key decision-makers through proactive business development activities, conducting 6-10 client meetings and site visits daily.

• Implemented digital marketing and social media strategies that increased monthly customer inquiries and lead generation by 25-30%.

• Participated in annual sales, technical, and brand management training programs at the companys headquarters in Turkey, enhancing product expertise and market positioning capabilities.

• Collaborated closely with design and engineering teams to deliver customized technical solutions, ensuring project quality, timely execution, and adherence to client specifications.

• Delivered sales and technical training programs to new employees, dealers, resellers, third-party partners, and technical teams, contributing to a 10-15% increase in monthly sales performance.

• Represented the company at The Big 5 International Building & Construction Show, engaging with prospective clients, presenting technical solutions, preparing commercial proposals, and successfully securing two major projects.

• Prepared and managed 8-12 commercial quotations daily during peak periods using TNR and CRM systems, ensuring accuracy, responsiveness, and effective customer follow-up.

• Maintained a high conversion rate by consistently following up on leads, negotiating commercial terms, and successfully closing approximately 98% of qualified opportunities.

• Managed and contributed to prestigious projects, including:

One at Palm Jumeirah by Omniyat (Dorchester Collection Residences)
Al Bateen Palace, Abu Dhabi
K-Lounge Luxury Night Club, Congo
The Edition Hotel, Business Bay, Dubai

• Supported business growth through strategic client acquisition, project management, and consultative sales approaches focused on long-term customer relationships.

• Directed daily manufacturing operations for both the Joinery Division and Glass & Aluminum Division, ensuring efficient production processes and achievement of operational targets.

• Implemented production optimization initiatives that improved workflow efficiency, enhanced resource utilization, and increased overall productivity.

• Streamlined production processes and material handling procedures, reducing production waste by approximately 30% while maintaining high-quality standards.

• Developed and managed detailed production schedules, effectively planning manufacturing activities to maximize output and meet project deadlines.

• Established cost-effective operational procedures and production budgets, improving financial control and operational performance.

• Successfully reduced overall production costs by approximately 40% through process improvements, resource optimization, and enhanced production planning.

• Collaborated with technical, engineering, and project teams to deliver practical and innovative solutions that ensured product quality, timely completion, and customer satisfaction.

• Prepared and monitored realistic production budgets, forecasts, and timelines to support operational and financial objectives.

• Implemented preventive maintenance programs for machinery and equipment, minimizing downtime and improving operational reliability.

• Ensured all finished products met quality standards, cost targets, and delivery commitments while maintaining full compliance with QA/QC requirements and HSE regulations.

• Introduced quality control systems, performance measurement tools, and continuous improvement practices that significantly enhanced product quality and manufacturing consistency.

• Led production teams by promoting operational excellence, workplace safety, quality awareness, and continuous process improvement initiatives.

• Managed daily production operations for custom-made Acrylic and GRP (Glass Reinforced Plastic) products, ensuring efficient manufacturing processes and timely project completion.

• Developed and monitored production schedules to optimize workflow, maximize productivity, and meet customer delivery requirements.

• Established cost-effective production procedures and operational standards, improving efficiency while maintaining high-quality output.

• Coordinated closely with design, engineering, and project teams to ensure accurate execution of project specifications and technical requirements.

• Provided technical expertise and value-engineering solutions to achieve the optimum balance between cost, quality, and project performance.

• Reduced material waste and rework by approximately 40% through process improvements, quality control measures, and enhanced production planning.

• Prepared and managed realistic production budgets, resource allocation plans, and project timelines to ensure successful project delivery.

• Supervised a workforce of approximately 150 employees, conducting training programs, performance evaluations, and skills assessments to improve productivity, safety, and operational efficiency.

• Implemented continuous improvement initiatives that enhanced production performance, quality standards, and overall manufacturing effectiveness.

• Ensured compliance with company quality standards, operational procedures, and health and safety requirements throughout all production activities.

• Developed and implemented comprehensive marketing strategies, including email marketing campaigns, corporate branding initiatives, and the redesign of the company profile and logo, resulting in a threefold increase in online inquiries and a 300% growth in the customer database.

• Led business development activities by identifying new market opportunities, acquiring new clients, and building long-term relationships with key customers and stakeholders.

• Managed and motivated the sales team through regular performance reviews, coaching sessions, and team meetings, ensuring the achievement of weekly and monthly sales targets.

• Coordinated and supervised the estimation and design departments, ensuring customer requirements were accurately translated into technical proposals and commercial offers.

• Generated business opportunities with a total value exceeding AED 10 million through strategic client acquisition, relationship management, and project negotiations.

• Successfully registered the company as an approved vendor with major UAE developers, including Damac Properties, Nakheel, and Meraas, expanding access to high-value projects and tender opportunities.

• Played a key role in the companys participation at The Big 5 International Building & Construction Show, coordinating with event organizers, overseeing exhibition stand setup, developing promotional materials, and engaging prospective clients.

• Prepared and submitted commercial proposals, quotations, and tender documents to key decision-makers, conducting follow-ups and negotiations through to contract award.

• Managed the successful delivery of high-profile projects, including Executive Tower by Damac Properties, overseeing joinery and fit-out works with a project value of approximately AED 10 million.

• Contributed to company growth by aligning sales, marketing, design, and project execution activities to maximize revenue generation and customer satisfaction.

• Supervised mass production operations for modular kitchens, wardrobes, and custom solid wood products, ensuring high-quality manufacturing and on-time project delivery.

• Introduced and implemented the use of premium German particle boards, enhancing product quality, durability, and market competitiveness.

• Led the procurement, installation, and commissioning of conventional joinery machinery, providing technical guidance and operational support throughout the setup process.

• Improved production efficiency and workforce productivity by conducting training programs on machinery operation, maintenance, and best manufacturing practices.

• Ensured all production activities complied with QA/QC standards, HSE regulations, and company quality requirements.

• Successfully reduced material waste by approximately 90% through the implementation of production optimization programs, process improvements, and enhanced resource management.

• Prepared cutting lists and managed inventory utilization using cutting optimization software, maximizing material yield and improving stock control.

• Monitored production performance, identified process improvement opportunities, and implemented corrective actions to enhance efficiency and product quality.

• Coordinated with production, procurement, and technical teams to ensure smooth workflow, resource availability, and timely completion of manufacturing schedules.

• Contributed to operational excellence initiatives by improving manufacturing processes, reducing costs, and increasing overall production effectiveness.

• Managed daily showroom operations, ensuring exceptional customer service, efficient workflow, and achievement of sales objectives.

• Consulted with clients to understand their requirements and provided tailored technical and commercial solutions aligned with their needs, preferences, and budgets.

• Contributed to the development and execution of marketing campaigns, promotional activities, and special offers designed to attract new customers and increase showroom traffic.

• Delivered sales and marketing training programs to showroom staff, enhancing product knowledge, customer engagement, and overall sales performance.

• Conducted market research and business development activities by visiting newly developed residential communities and identifying potential customer opportunities.

• Generated and converted business leads through proactive networking, relationship building, and consultative sales techniques.

• Led customer negotiations, prepared commercial proposals, and successfully achieved a deal closure rate of approximately 90% on qualified opportunities.

• Maintained strong relationships with clients, ensuring high customer satisfaction levels, repeat business, and referrals.

• Consistently supported the achievement of monthly sales targets through effective sales planning, lead management, and customer-focused service.

• Identified and developed new business opportunities for UPVC joinery solutions using VEKA German profiles and aluminum systems manufactured by Alumil Greece.

• Successfully increased monthly sales revenue by 150%, growing turnover from approximately €20, 000 to €50, 000 through proactive business development and customer acquisition strategies.

• Expanded the customer database by consistently meeting with an average of five new prospective clients daily, generating a strong pipeline of residential and commercial projects.

• Recognized and rewarded for securing the highest-value contract of the month (€17, 000) by winning the UPVC joinery package for a G+12 residential building project.

• Built and maintained strong relationships with developers, contractors, consultants, architects, and end-users to generate repeat business and referrals.

• Prepared commercial proposals, negotiated contract terms, and followed up on sales opportunities to maximize conversion rates and revenue growth.

• Monitored and managed customer payments and cash collections, ensuring timely receivables and maintaining healthy cash flow.

• Contributed to the companys market growth by promoting high-quality European UPVC and aluminum systems and delivering customer-focused technical solutions.

• Managed daily showroom operations, ensuring exceptional customer service, efficient workflow, and achievement of sales objectives.

• Consulted with clients to understand their requirements and provided tailored technical and commercial solutions aligned with their needs, preferences, and budgets.

• Contributed to the development and execution of marketing campaigns, promotional activities, and special offers designed to attract new customers and increase showroom traffic.

• Delivered sales and marketing training programs to showroom staff, enhancing product knowledge, customer engagement, and overall sales performance.

• Conducted market research and business development activities by visiting newly developed residential communities and identifying potential customer opportunities.

• Generated and converted business leads through proactive networking, relationship building, and consultative sales techniques.

• Led customer negotiations, prepared commercial proposals, and successfully achieved a deal closure rate of approximately 90% on qualified opportunities.

• Maintained strong relationships with clients, ensuring high customer satisfaction levels, repeat business, and referrals.

• Consistently supported the achievement of monthly sales targets through effective sales planning, lead management, and customer-focused service.

• Identified and developed new business opportunities by prospecting emerging residential developments, conducting site visits, and establishing relationships with potential clients and key decision-makers.

• Conducted client consultations and contract negotiations, successfully securing projects for custom solid wood furniture, internal doors, windows, and bespoke interior solutions.

• Analyzed market trends, competitor activities, and customer preferences to develop effective sales and marketing strategies that supported revenue growth and target achievement.

• Coordinated with production teams to ensure confirmed orders were accurately processed, scheduled, and delivered according to customer requirements and agreed timelines.

• Promoted the companys products and services through both direct and indirect sales channels, increasing market visibility and brand awareness.

• Built and maintained strong customer relationships by providing professional advice, customized solutions, and exceptional after-sales support.

• Collaborated with design, production, and management teams to ensure customer expectations were met while maintaining quality, budget, and delivery commitments.

• Contributed to business growth through proactive lead generation, consultative selling, and effective relationship management.

• Supervised the manufacturing process for modular kitchens and internal doors, ensuring efficient production workflows and consistent product quality.

• Ensured all finished products met quality standards, cost targets, and delivery commitments while maintaining full compliance with QA/QC requirements and HSE regulations.

• Coordinated closely with design, purchasing, estimation, and production departments to ensure projects were completed on schedule and within budget.

• Implemented quality control procedures and inspection standards, improving product consistency and reducing production defects.

• Optimized the utilization of factory facilities, machinery, and workforce by effectively planning and scheduling operational activities.

• Increased production capacity and workflow efficiency through the acquisition of new machinery, expansion of the workforce, and continuous process improvement initiatives.

• Monitored production performance, identified bottlenecks, and implemented corrective actions to enhance productivity and operational effectiveness.

• Contributed to achieving business objectives by improving manufacturing efficiency, maintaining quality standards, and supporting on-time project delivery.