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iyad Al-Saady, strategic planner

iyad Al-Saady

strategic planner·Bassmat Integrated Agency

Saudi Arabia

Diploma, Google certified

Work experience

Total years of experience: 13 years, 1 months

strategic planner

January 2018 - Present

Bassmat Integrated Agency

Riyadh, Saudi Arabia

January 2018 - Present

 Working with clients to establish their aims and objectives
 Analyzing existing data, market reports and trends
 Developing, managing and analyzing research projects
 Responsible for social media strategy and planning.
 Planning and managing digital / social media campaigns.
 Monitoring and reporting on performance on social media platforms.
 Preparing Digital media plans, offering prices, and negotiating behalf of clients.
 Stay up-to-date with new digital technologies and social media best practices.

Company industry:
Advertising
Job role:
Marketing and PR

Digital / Social Media Strategist

October 2017 - January 2018

AD Integrated Communication

Riyadh, Saudi Arabia

October 2017 - January 2018

 Develop and maintain a comprehensive social media strategy and techniques that will be applied to increase visibilities and traffic across all brands and products.
 Responsible for social media content strategy and planning.
 Maintain client’s expectations, deadlines, and KPI’s.
 Planning and managing digital / social media campaigns.
 Monitoring and reporting on performance on social media platforms.
 Preparing media plans, offering prices, and negotiating behalf of clients.
 Stay up-to-date with new digital technologies and social media best practices.

Company industry:
Advertising
Job role:
Marketing and PR

Senior Account Manager-Digital Marketing

July 2016 - October 2017

TMD3 Advertising & Digital Agency

Riyadh, Saudi Arabia

July 2016 - October 2017

 Maintaining the agency existing relationships with key clients.
 Assisting sales force as supervisory.
 Manage and solve conflicts with clients and meeting the budgets.
 Manage brain storming, and campaigns workflow assembling.
 Maintain client’s expectations, deadlines, and KPI’s.
 Preparing media plans, offering prices, and negotiating behalf of clients.
 Oversee social media account's identity and Content
 Monitoring, Analyzing, and Reporting (social media)
 Quoting, invoicing, and reporting.

Company industry:
Marketing
Job role:
Marketing and PR

Account Executive

February 2015 - July 2016

TMD3 Agency

Riyadh, Saudi Arabia

February 2015 - July 2016

1- Collecting Client’s requirement as the interface of the Agency
2- Getting involved as an active member with client’s marketing team.
3- Preparing the media plan, Offering prices, and negotiating behalf of them.
4- Arrange meeting, presenting, and helping with new pitches.
5- Working with the agency creative team to insure meeting client’s brief and expectations.
6- Quoting, invoicing, and reporting.

Company industry:
Advertising
Job role:
Marketing and PR

Account Executive

May 2013 - February 2015

Al-Jazirah corporation for press

Riyadh, Saudi Arabia

May 2013 - February 2015

1- Persuading clients to buy advertising space or time
2- Finding out who controls the advertising budget in target organizations and contacting them
3- Explaining the benefits of the medium, using statistics on readership or viewing figures
4- Offering a price and negotiating around it
5- Closing the deal and recording the details

Company industry:
Advertising
Job role:
Sales

Education

Google certified

April 2016

April 2016

Diploma, Google certified

Saudi Arabia

Arab International university(private)

June 2011

June 2011

Bachelor's degree, marketing

Syria

GPA (point): 2.2 out of 4

GPA (point): 2.2 out of 4

Skills

Marketing
Expert
Marketing
Expert
Advertising
Expert
Advertising
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Media Planning
Expert
Media Planning
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Social media marketing
Expert
Social media marketing
Expert
Adwords campaign
Expert
Adwords campaign
Expert
planning
Intermediate
planning
Intermediate
media planning
Expert
media planning
Expert
Buffer, /Hootsuite, sprout social
Expert
Buffer, /Hootsuite, sprout social
Expert
Digital Advertising
Expert
Digital Advertising
Expert
Marketing
Expert
Marketing
Expert
Advertising
Expert
Advertising
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Media Planning
Expert
Media Planning
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert

Languages

English

Expert

Arabic

Expert

Hobbies and interests

reading
web browsing
strategic games