Business Development and Marketing Officer
Bellevue Medical Center
Total des années d'expérience :10 years, 0 Mois
- Brainstorming, developing and implementing marketing, advertising & awareness campaigns for various hospital services to accomplish organizational objectives
- Planning, budgeting, managing, and executing conferences, events and congresses by coordinating with internal and external parties to ensure their success
- Managing email communication redirection and circulating service and campaigns press releases both internally and externally
- Coordinating with teammates and cross-functional partners to structure and execute operational and strategic initiatives
- Leading the company’s digital transformation by managing marketing database, email, social media and display advertising campaign
- Developing and implementing Bellevue Medical Center digital strategy to realize the brand goal of person-centric approach and working towards the best customer experience at every interaction reaching a Facebook engagement rate of 8%
- Designed and executed digital activation campaigns to the Person-Centered Care regional conference generated a 300% conversion rate of the attendance goal
- Created an instagram campaign using AR filter reaching organically 2, 800% impression per follower
- Managed all company marketing and communication spanning 16 offices in the MENA, and Cyprus, and covering 5 medical and paramedical specialties
- Coordinated with cross-functional teams in company regional offices, 30+ international suppliers, and third-party providers to implement marketing plans for more than 100 products
- Social Media ownership and project management, this included content, community & lead management
- Planned and executed launching of new products, trade shows, and events targeting B2B and B2C
- Designed a local brand lenses solution label
- Used analytical tools and strategies to funnel sales and craft lead-to-customer journeys across multiple channels and customer touch points
- Led time-effectively a 1, 000, 000 USD personal loan national campaign (billboards, unipoles, digital, posters, …) by working with internal teams and external agencies to ensure the accuracy of content, layout within the brand guidelines and implementation of the materials.
- Managed BLC Bank website and blogs by ensuring that they are maintained according to best practices
- Claimed BLC Bank google my business page, updated the profile and achieved 100% accuracy of all 42 BLC Bank branches location all over Lebanon
- Co-managed the daily operations of social media channels, including sourcing, producing, adapting, disseminating, outsourcing content to be aligned with the messages and priorities
Cooperated with the callers to help their patients in need of blood by contacting registered donors in the database. Due to the major assistance offered, many callers registered as blood donors.