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Jabir  Ahmed, Area Manager

Jabir Ahmed

Area Manager·IFFCO GROUP

United Arab Emirates

Master's degree, Marketing & Human Resources Management

Work experience

Total years of experience: 22 years, 7 months

Area Manager

August 2011 - Present

IFFCO GROUP

United Arab Emirates

August 2011 - Present

• Develop strategic and tactical marketing plans.
• Set sales goals and analyzed opportunities to grow market share and increase visibility.
• Cooperate with brands like Igloo, London Dairy, Khaleej, Hayat, Sunlite, Sunny, Noor, Rahma, Sunflow, Tiffany, Alfa, Al Baker, Allegro and Emigrain.
• Provide innovative sales/marketing programs designed to increase sales and market share, enhance employee relations, and build customer service and support.
• Consistently deliver high annual growth in a highly-competitive national market in the UAE.
• Prepare the P & L statement based of the forecasted sales and expected expenditure to stand on the estimated gross and net profits.
• Set the sales target per sales man per area based on market share and potential.
• Recruit, hire, train key personnel and suggest to each one how to increase the overall efficiency and effectiveness.
• Perform the required market analysis to define the SWOT and other related research for presenting new products.
• Performing OSA (On Shelf Availability)& maintaining FCS (Field Capability Score) as per Standards.
• Formulate pricing policies on merchandise according to requirements for profitability of store operations
• Conduct a skills analysis that reinforced the need for staff and managers to concentrate on specialist knowledge.
• Introduce personnel and executive incentive plans to enhance performance, quality, efficiency and bottom-line profitability.
• Research and locate new business opportunities in ever-changing global economy.

Company industry:
FMCG
Job role:
Sales

Key Accounts Manager

April 2006 - August 2009

Swiss Arabian Perfumes Group

Sharjah, United Arab Emirates

April 2006 - August 2009

Handled and improved sales of Swiss Arabian, Sapil, Altamoda, Shirley May, Xcel, Arome Concept France (acf), Jean Louis, Estico and Tihama brands.
• Worked together with market tour conductors and company representatives to ensure total customer fulfillment.
• Work with main retail shops of the UAE such as Union Co Operative Society, Al Safeer Group, EMKE Group, Carrefour, K.M.Trading, Sharjah Co Operative Society, RAK Co Operative Society and RAK National markets.
• Targeted, marketed and prepared comprehensive presentations utilizing vast experience selling various goods worldwide.
• Designed effective marketing campaigns to assist customers in generating higher utilization of electronic equipment. Represented the famous brand and delivered high targets on sales.
• Embraced and worked in all forms of advertisement up to the latest advertisement form in the country.
• Forecasted sales, developed inventory models, identified sales trends and opportunities, coordinated special projects, and monitored retail outlet productivity.
• Developed policies and procedures that ensured consistency of quality and customer service.
• Identified and qualified potential overseas strategic partners, joint venture candidates, and distributors.
• Implemented an effective sales plan. Trained, developed and motivated staff, forecasted store sales, maintained budgetary controls, loss prevention, inventory control, and merchandising standards.
• Analyzed market research to recommend sales and marketing tools.
• Developed, implemented, administered and monitored strategic marketing plans, business plans, branding and trademark strategies.
• Provided leadership and training to newly hired account executives and continued to facilitate creative sales strategies.

Company industry:
Sales Outsourcing
Job role:
Sales

Sales Supervisor

November 2002 - November 2005

Unikai Dairies International

Dubai, United Arab Emirates

November 2002 - November 2005

Heightened awareness of products and services through national sales promotions and advertising campaigns.
• Improved sales performance of products from Unikai (Dairy Products), Mumtaz and Falak (Rice), Shan (Masala), Fairco range of products (Sauce and Potato Sticks), Euro, Uno and Zoogo (Cakes), Various ranges of UHT juices, Delite (Oils and Ghee), Shezan and (Pickles).
• Oversaw marketing, business development, and delivery teams in the overall Dubai region.
• Leaded marketing teams and managing distribution activities to support Global business partners/ distributors/ resellers on their local domestic marketing activities.
• Designed, developed, and presented marketing strategies to grow business in a competitive marketplace.
• Performed in-depth needs assessment and facilitated implementation of comprehensive business operating systems.
• Controlled and managed competitor activity analysis and all level markets.
• Developed and produced marketing/promotional materials to promote benefits of new products.
• Located and proposed potential business deals by contacting potential partners; discovered and explored opportunities.
• Coordinated and reported to Division Managers and Head; assisted the accounts department by handling timely collections.
• Introduced product features to meeting planners, convention service managers, and human resource managers.

Company industry:
FMCG
Job role:
Sales

Territory Sales Offcier

September 2001 - October 2002

Maxwell Industries

Bengaluru, India

September 2001 - October 2002

Analyzed various emerging business and operational opportunities and developed studies used for decision support by senior management.
• Oversaw marketing communications, product management, partnerships and strategic alliances, sales, new business development, and market research.
• Created and implemented innovative marketing strategies upon thorough evaluation of marketplace and market conditions.
• Controlled some big projects with largest importers and wholesalers in Europe, Middle East and Africa.
• Involved in all aspects of sales process, including bids, specifications, pricing and contract negotiations.
• Controlled and coordinated with Distributors for the attainment of goals set.
• Ensured that distribution, merchandising, and price-point objectives were achieved.
• Established and implemented sales goals and launched new products.
• Analyzed economic conditions, business trends and viability of potential global markets.
• Implemented business and sales plans.
• Assembled international teams as required to fulfill contract specifications.
• Analyzed and selected target opportunities.
• Achieved consistently high client satisfaction ratings.

Company industry:
Sales Outsourcing
Job role:
Sales

Education

University Of Kerala

August 2001

August 2001

Master's degree, Marketing & Human Resources Management

India

Skills

Market Share Analysis
Expert
Market Share Analysis
Expert
Accounts Receivable
Expert
Accounts Receivable
Expert
SWOT analysis
Expert
SWOT analysis
Expert
Sales & Marketing Planning
Expert
Sales & Marketing Planning
Expert
Project Management
Expert
Project Management
Expert
Market Share Analysis
Expert
Market Share Analysis
Expert
Accounts Receivable
Expert
Accounts Receivable
Expert
SWOT analysis
Expert
SWOT analysis
Expert
Sales & Marketing Planning
Expert
Sales & Marketing Planning
Expert
Project Management
Expert
Project Management
Expert

Languages

English

Expert

Hindi

Expert

Tamil

Intermediate

Malayalam

Expert

Training and Certifications

Certifications
Diploma In Computer Applications
Jul 1996

Hobbies and interests

Playing Cricket, Football

Awarded as the Best Batsmen with T.K.M College.