Digital Marketing Executive
Areen Middle East LLC
Total years of experience :16 years, 3 Months
Major responsibilities include and are not limited to Website Management, Graphic Design, and Social Media Marketing
Brands: Pigeon, Weleda, Lansinoh, Zero Halliburton and Bric’s Milano including other luggage brands
1. Brainstorm new creative growth and content marketing strategies internally and with the agencies
2. Research new methods and strategy for the different platforms to increase brand awareness, generate leads and increase conversion
3. Conceptualize, establish, execute, and manage advertisements/paid Social Media campaigns across Facebook, Instagram, Snapchat, and other online platforms including creatives
4. Managing multiple brands in terms of Digital presence and activities and assigned to create proposals for strategies and campaign budget
5. Manages Social Media platforms like Instagram, TikTok, Facebook, Twitter, LinkedIn from regular publication of content (using Sprout Social), creation and posting of covers, banners, videos, to Customer Service and influencers profiling
6. Creates and presents periodic dashboards and recommendation to the Team, and the Top Management using Sprout Social, Hootsuite, Social Media Insights, Google Analytics
7. Manage agencies and evaluate performance through KPIs
8. Modify, manage, and maintain corporate websites, e-commerce website plus key features and plugins
9. Assigned as Quality Assurance on the Company’s website’s performance, features, and digital creative and content publications
10. Handling and coordinating the technical aspects of the different online platforms
11. Collaborates with Developers on implementing updates or changes made on the Company’s website
12. Engages from conceptualizing to designing option layouts of various webpages of the Company’s website which include research and editing digital content to QA and testing for approval prior to live implementation
13. Perform keyword research and use SEO tools to understand the needs and develop highly relevant ideas for content
14. Designs store materials / POS promotional artwork for printing and internal creative requirements
15. Product photoshoot and enhancement for multiple brands
16. Designs and implements e-mail signatures using Photoshop and HTML
Directly reported to the Editor-in-Chief and Publishing Supervisor
Major responsibilities included but were not limited to QA and Website Management, Graphic Design, and Social Media Marketing
1. Assigned as Quality Assurance on the Company’s website’s optimal performance, features, and digital content publications across various devices using SimilarWeb
2. Engaged from conceptualizing to designing option layouts of various webpages of the Company’s website which included writing and editing digital content for QA testing and approval prior to live implementation
3. Collaborated with Developers on fixes, implementing updates or changes made on the Company’s website via Google Optimize
4. Was also a real-time publisher of financial and digital content including photos, graphics, and updates via WordPress and CMS to add support to securing strong media presence
5. Produced infographics, images, videos, and templates to complement articles published and for Branding
6. Had highly partake in embedding videos, scheduling and posting Tweets, and adding tags to boost organic Search and Paid ads ranking
7. Managed Social Media platforms like Twitter, Facebook, LinkedIn from regular publication of content using Sprout Social and Hootsuite, creation and posting of covers, banners, videos, to Customer Service
8. Monitored Customer reviews, reached out to followers, and attended to queries in a timely manner
9. Researched, created, and presented periodic performance dashboards including self-started organic-driven audience’ management, and growth, and recommendation to the Team and the Top Management using Sprout Social, Hootsuite, Social Media, and Google Analytics data
10. Tasked to train new publishers as per QA standards
11. Designed and implemented e-mail signatures using Photoshop and HTML
Directly reported to the Part-owner/Managing Director
Major responsibilities included and were not limited to QA and Website Management, Graphic Design, Social Media Marketing, and Customer Relations Management
- Tasked with Quality Assurance and management of various Clients’ websites including Web Design and responsiveness across various devices via WordPress and Drupal
- Shaped and designed webpage layouts, and edited content of Clients’ websites from preview to deployment
- Worked with Google Optimize, and with Developers on fixes, tests, recommended updates, design or features to ensure UI/UX quality of the Clients’ websites
- Developed and discussed Sitemaps of proposed websites to Clients
- Created and conducted training packages to Clients for back-end support
- Conceptualized and designed promotional materials of the Clients’ products, events and campaigns posted on Direct and Marketing channels
- Designed, coded, distributed electronic Direct Mail (eDM)/campaigns through Marketo and iContact
- Acted on server-to-server backup of all Website materials as needed
- Managed Clients’ various Social Media accounts such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest from designing covers and banners, regular posting of updates, text and video ads to Customer Service
- Reached out to followers, and monitored Clients’ audience’ reviews on the website and Social Media accounts regularly
- Managed Events via Facebook including live scoreboard, online registration, and real-time and post-campaign reporting
- Monitored and analyzed the performance of Direct and Marketing channels for strategic planning and action plan
- Created and presented periodic dashboards and recommendation to the Clients, Team, and the Top Management using Simply Measured, Social Media, Google Analytics, Google AdWords and SEO data
- Designed, coded, and installed approved e-mail signatures by Clients
Directly reported to the Owner and General Manager
Major responsibilities included and were not limited to Web Development and Management, Graphic Design, Social Media Marketing, and Technical Support
- Fully managed the Company’s and subsidiaries’ websites from Web Design and Development using Adobe Photoshop, Adobe Dreamweaver, HTML and various Website creators that met specific business requirements
- Assigned as Quality Assurance to ensure optimized websites’ performance
- Administered website tests for debugging and placement
- Developed and uploaded banners, promotional context or updates on the Company’s and subsidiaries’ websites
- Assigned with various photoshoots, photo enhancements, and content for product line-up and uploading to Websites and Social Media channels
- Designed and written content for digital and conventional promotional materials of products, campaigns, and events posted on Websites, Social Media channels, and in-stores
- Created Sitemaps of proposed Company’s and subsidiaries’ websites
- Run full backup on all the websites in the server
- Created, enhanced, and managed all of the Company’s and subsidiaries’ Social Media accounts such as Facebook, Twitter, Youtube, Instagram, and Pinterest
- Designed and uploaded covers and banners, and regularly posted updates, text and video ads on Company’s Social Media accounts
- Monitored and handled Customer reviews and queries from Direct and Social Media platforms
- Researched, posted ads and blogs on Travel and Review sites i.e. Trip Advisor
- Analyzed and presented various Channels’ performance for strategic marketing and development
- Created and presented periodic overview reports and recommendation to the Team, and the Top Management using Social Media data
Asset Management, Strategic Marketing Management and periodic reports, Computer Assembly, Software installation and Network support
Sales Team Management; Field sales including surveillance, technical support, and PR activities’ management
Oracle and Powerbuilder Software Management; Technical support
Bachelors Degree in Information Technology, including Website Deign and Creation, Networking, Hardware and Software Troubleshootinh
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