Director & Head of Marketing
19th Century Antiques
Total years of experience :8 years, 9 Months
-Established strategic planning based on qualitative and quantitative research- accelerated sales growth and profitability.
-Developed a social media campaign to acquire new clients- increased sales by 25%.
-Built strategic partnerships with media, government agencies and foreign embassies, and managed all sponsored events and art fairs including: Art Beijing, Dubai Design Days, Dubai World Hospitality Championship, and celebration of Russian National Day in Abu Dhabi.
-Directed reorganisation including recruitment, training, and management of seven sales and five administrative staff.
-Developed and implemented KPI’s, and managed expansion plans for second boutique location within Dubai
-Developed and implemented a custom client relations management program to track customer data and improve daily operations.
-Negotiated all vendor contracts reducing annual operating costs.
-Directed interactive, direct marketing, media, creative, and PR strategies to successfully launch the first European fine art and antique boutique in the market.
-Designed all marketing materials including online, print, and a luxury 80-page museum quality catalog.
-Developed and initiated an inventory management system, client database, website, and sales protocols.
-Assisted in client relations and hiring of junior sales associates.
-Provided project management support for Louvre Abu Dhabi, Guggenheim Abu Dhabi, Zayed National Museum, and Abu Dhabi Art Fair; established an archival system for past projects and project proposals.
-Created and implemented PR and marketing programs through VIP events, direct mailings and industry partnerships- achieved increases in student applications and enrollment.
-Developed and launched an exclusive design program that matched emerging fashion designers from FIDM with various brands of THE Coca-Cola Company- increased brand awareness for FIDM and enhanced existing brand messaging for The Coca-Cola Company brands.
-Built new marketing platforms and increased brand awareness by managing programs with FIDM alumni chapters, producing fashion shows for The California State Society, and creating a Congressional Committee.
-Developed new fundraising programs in Washington, D.C. and NYC initiating FIDM Museum Foundation’s private events, and establishing partnerships with the Washington Humane Society and The California State Society.
-Analyzed enrollment statistics to optimize recruiting strategies with targeted marketing and special events.
-Coordinated a Presidential Inaugural event and raised over $200, 000 in event sponsorship.
• Represented FIDM in select stakeholder meetings; managed Washington, D.C. office with budget responsibility.
• Tracked state and federal legislation - summarized significant issues for FIDM staff, executive team, and Board.
-Managed databases for 3rd largest annual fundraising event; provided support for all aspects of event management; contributed to raising over $2, 000, 000 in event sponsorship.
-Acted as liaison between the Development office and the Congressional Committee and VIP attendees.
For-profit concentration with a focus on cultural branding and luxury marketing. Master’s thesis on the sustainability of art and cultural initiatives within the UAE through cultural branding; contributed to Queens Museum’s Media Relations Plan 2012-2013; contributed to El Museo del Barrio’s 2013-2014 strategic planning; classes taken at Stern School of Business, NYU Law, and Steinhardt.
Thesis paper on 18th century Dutch paintings was selected to present at the Creative Activity Symposium for its originality (2005) and contributed to an exhibition catalog in Florence, Italy for its breakthrough discoveries (2006). Study abroad programs: Stellenbosch, South Africa (2004); Florence, Italy (2003); Paris, France (2002).