SABC
Total years of experience :33 years, 3 Months
Achieved online revenue growth of 56.5% for the 2017 fiscal year over the previous fiscal revenue growth of 15.6% for 2017.
• Implemented over 100 consumer experientials over the past 8 years successfully.
• Exceeded the R1 Billion cash revenue budget for
Website Outdoor and Social Media Influencer Campaign
• Search Engine Optimisation and Search
Champion the construction as well as execution of optimised marketing and
communication strategies tailored to the attainment of business goals and
objectives. Effectively manage audience stream and revenue stream delivery
and communications while overseeing all third-party agencies and vendors as
well as contracts and service level agreements. Spearhead audience promotions,
content placement, in-house self-promotion, competitions and partnerships across
vendors and productions while facilitating the conceptualisation of creative content
into programming and genre platforms across television and radio. Oversee the
management of all advertising from creative brief to media implementation and
manage all internal and external stakeholders to maximise and increase effective
ROI marketing campaigns and communication across media platforms. Direct
as well as guide the marketing department’s personnel to ensure that they add
value to the attainment of established goals. Evaluate markets to track emerging
trends and competitor activities to initiate plans geared towards ensuring that the
organisation capitalises on them and provide support across business units to
ensure that marketing initiatives are aligned with business objectives. Direct the
formulation and implementation of the budget for fiscal campaigns and manage
online and social media integration across campaigns including SABC Mobile,
Retail, Trade Exchanges and advertisers. Provide oversight with regards to the
project management of campaigns, agencies and vendors to ensure that the
delivery of projects is within the established budget and coordinate all marketing
events. Acted as a Consultant the Namibian Broadcasting Corporation and their
commercial strategy in
Oversaw the development of media campaigns as well as the formulation of
an effective communication strategy to successfully convey the organisation’s
message to the appropriate target audience. Efficiently managed the budget to
ensure ROI on all spend and developed competitor as well as brand landscape
reviews from SOV, to pricing and distribution. Collaborated with media agencies for
media selection and recommendation in direct response to established marketing
as well as communication objectives, and liaised as well as managed Media
Planners, including Buyers from budget setting to the execution of campaigns.
Facilitated the development of media campaign case studies and reports for local and international clients such as Land Rover, Nike,
Volvo, Jaguar, Emirates, Avis, and BCX. Developed robust business pitches and conducted client presentations while steering client
meetings, and the compilation of presentations, and research reports. Defined target markets and media touchpoints and effectively
managed 9 staff members including Media Planners, Media Buyers and Junior Strategist to facilitate the achievement of business
goals.
Achievements:
• Directed the development of consumer insights and innovative solutions for brand communication plans i.e. Nike2010.
• Successfully maximised media impact and trends in conjunction with creative agencies i.e. Oscar Pistorius online and mobile
recruitment drive.
• Effectively managed a client budget of R180 million per annum.
Formulated and implemented robust business and marketing plans geared toward the attainment of strategic goals and spearheaded
the management of product development, promotions, positioning, advertising, and marketing for Ceres products. Liaised with
Cadbury’s to develop a new street vending operation called the breakfast club and effectively managed tenders for companies such
as the SAA, state universities and colleges. Prepared reports and strategic plans for the Ceres fruit juice Board of Directors in relation
to market research, new product development, as well as channel development, and conducted product training, market information
sharing, and marketing presentations for agents and corporate clients.
Achievements:
• Championed the management of national accounts and successfully increased volumes to clients like Wimpy, Busta’s, Nando’s,
KFC, Chicken Licken, Pizza Perfect, British Airways.
Spearheaded market development activities while building awareness and positioning for the company’s brands. Oversaw the
implementation of marketing strategies to facilitate the attainment of business goals and conducted market research to identify trends
as opportunities that the business can capitalise on. Effectively collaborated with the Schweppes Brand Manager to oversee various
community projects and acted as the Project Leader for new sales equipment by combining corporate sponsorships, promotions,
and giveaways.
Achievements:
• Assisted the market execution team by increasing new business ventures by 25%, resulting in a 30% sales volume increment over
previous years in respective territory.
• Successfully implemented remote rural distribution and sales points (containers, Wendy’s) to remote villages.
• Part of the multifunctional team to launch the new “BIBO” and 500 pets 1, 25l packaging to emerging markets.
courses: Marketing; Advertising; International Marketing; Sales; Accounting; Research 1 - 3; Writing Skills; Retail