Jad Harazallah

- Promoted to oversee commercial strategy and execution across GCC and Levant markets
- Manage a regional portfolio of 110+ enterprise and key accounts across GCC & Levant, overseeing renewals, upsell, and new business development.
- Delivered 40% YoY revenue growth through enterprise account expansion and improved deal structuring
- Negotiated highvalue enterprise contracts, increasing average deal size by 25%
- Lead and collaborate with sales, creative, and internal teams to align product positioning with market needs
- Support forecasting, KPI tracking, and regional commercial planning

- Led sales and trade marketing operations across assigned territory, delivering 20% YoY growth
- Executed retail activations, promotions, and omnichannel campaigns to drive awareness and trial
- Managed distributors and channel partners to exceed volume and profitability targets
- Mentored and coached field sales representatives, improving productivity and KPIs by 15%
- Supported brand activation and inmarket execution initiatives

- Managed strategic HORECA accounts across luxury hospitality and fine dining segments
- Delivered 20% sales growth through account development, promotions, and pricing initiatives
- Partnered with marketing teams to launch B2B content and promotions, increasing lead conversion by 35%
- Conducted market analysis and used CRM tools to target highpotential clients
- Coordinated with logistics and procurement teams to ensure operational efficiency

- Expanded market share in HORECA by onboarding marquee clients including Jumeirah Group and Marriott
- Implemented trade promotions and loyalty programs, delivering 8% YoY growth
- Executed brand visibility and activation campaigns in collaboration with brand teams
- Optimized delivery routes and logistics, reducing turnaround time by 20%
- Trained and coached junior sales staff, improving execution and team performance