Jad Khalifeh

Collaborated with cross-functional teams across commercial, technical,
and product departments to benchmark telecom products and services
(e.g., bundles, corporate offerings, VAS), informing pricing, positioning, and
go-to-market strategies.
Spearheaded customer-facing research initiatives, including telemarketing
surveys and behavioral analysis, to understand user pain points, gauge
service satisfaction, and recommend improvements that enhanced
product-market fit.
Engineered and analyzed performance tracking frameworks for marketing
campaigns and digital services, leveraging KPIs such as customer
acquisition, engagement rates, ARPU, and churn to optimize service
uptake and ROI.

Advised clients in achieving their financial goals and fortifying their financial
positions.

Devised and executed comprehensive social media strategies across
platforms such as Instagram and Facebook to enhance brand visibility and
engagement.

Oversaw daily operations, established marketing strategies to drive growth,
maintained supplier relationships, and crafted engaging content on social
media platforms to promote travel packages and special offers.

Formulated and implemented communication strategies for claims
processes and outcomes.