Founder & CEO
Yelostudio
Total years of experience :18 years, 4 Months
Within Yelostudio, a Creative Freelance Network co-founded with Chadi Aoun, we have worked in close collaboration with particulars and media/advertising companies, accomplishing both conceptual and graphical works. Lately, yelo specializes in all-encompassing (fliers, posters, animation, radio) awareness campaigns with clients such as UNICEF and affiliated funds such as UNRWA.
Accomplishments:
* Managed and directed teams spanning from 2 to 20 people
* Worked on countless concepts & pitches
* Worked on diverse range of works: storyboards, animations, documentaries, photography, music videos, menus, branding identities, object design, websites
* Managed relationships, feedback and collaboration with clients
Cinemoz, co-founded with Karim Saffiedine and Maroun Najm, is an online Video On Demand Platform that aims to freely bring Arabic movies old and new to the largest possible public. Cinemoz is currently also pioneering its young talent accelerator program which aims to form and fund original creators.
Accomplishments:
* Front-End development: designed, and implemented Cinemoz’s front-end, then tutored a team to take over.
* Director of Products: Managed R&D teams to study, reflect, and answer the needs of an Arabic internet audience
* User Experience Manager: Testing, Statistics analysis, A/B testing, user interviews
* Social Media & Customer Relationship Manager: Social media campaigns and strategy, design & control of tone and content of emails and newsletters
* Cinemoz Internal Branding Manager: HR, recruitment interviews, communicating the mission and goals of Cinemoz to the team, listening to their needs and managing the expectations and well-being of each employee.
* Cinemoz Branding Manager: Logo, website design, apps design (IOS, Android, TV…)
* Concept & Strategy of the Company
Raghunter, co-founded with Serene Abbas and Narina Najm, is a fashion news and articles website. Part city fashion guide, part discovery magazine, Raghunter aims to bridge the gap between offline fashion stores and internet.
Accomplishments:
* Technology development in collaboration with Keeward
* User experience design & interface design
* Concept & Strategy of the Company
This is a course for animators and illustrators. The course aims to give a comprehensive and holistic view of the human body. Rather than having students remember the names and shapes of the different muscles and tendons, I find it preferable to help them obtain a deep understanding of the human machinery; specifics can always be looked up when needed.
The Character Creation course aims to teach animation students how to think and imagine characters. The course runs a full axis that starts with psychology (biography, verbal and corporeal vocabulary, ...) and ends with drawing and animation. Throughout the course, an array of different fields are explored, such as creative techniques, working under constraints, acting, and so on.
With honors