Digital Marketing Executive
AlMailem
Total years of experience :11 years, 7 Months
Mawady.com, An online platform that makes construction related material order fast and Efficient. The web application is based on nopcommerce open-source e-commerce platform that offers multiple vendor management solutions to crowd looking for building material. ✔Create, manage, optimize paid media campaigns across multiple social media platforms such as email, social media, search, video and more ✔Create and maintain an editorial calendar with full visibility on campaign, its objectives, KPI’s, allocated budget, reach, and channels to be utilized ✔Create a monthly report on campaign performance and focus on the target audience for next campaign ✔SEO Recommendations for the website in order to be in the first page of SERP and use Google Analytics to generate report of the traffic ✔Make postings on social media for different vendors and execute digital campaigns across various channels (Facebook Instagram) on their behalf
As a marketing executive, my key responsibilities are to market products & services by developing and implementing marketing campaigns; planning meetings and events; maintaining databases; preparing reports. The role also demands to do post-sales support of services and products especially ERP software
Creating and executing on a digital strategy that is customer-focused and improves the company's social media footprint, search results, audience engagement and brand recognition
Website maintenance that includes creation and updating content, Search Engine Optimization and generate reports from Google Analytics
Create and edit graphics and images to transform statistical data into visuals and diagrams, which can make complex ideas more accessible.
Follow after-sales support that encompasses a wide array of services that cater to clients. To assist Client in using a product correctly, which could generate repeat customers, develop brand loyalty among customers and ensure their satisfaction.
Recruited to re-establish a marketing team to execute branding PR, events, marketing collateral development and online advertising. Created India specific website in WordPress and formulated plan for product launches.
Directed team in executing all marketing efforts: event coordination, branding, PR, messaging, online advertising, and business development relationship. Managed the allotted marketing budgets.
Website management and its maintenance through content creation and updating Social Media Management by handling and posting feeds in multiple channels like Facebook, Instagram, Twitter, LinkedIn Google My Business etc.
SEO Recommendations for the website in order to be in first page of SERP and use Google Analytics to generate the report of the traffic
Assisted in implementing of Shopify E-Commerce portal to the company website, in order to boost online sales through a single window for Education & STEM products
Joined marketing communications team to contribute copywriting (marketing collateral), campaign management and communications for the key marketing initiatives. Improved, updated and managed collateral; analyzed email and social media campaign success ensured consistent brand messaging of the internal communications
Designing and Developing Marketing Collaterals like Case studies, Offering Brochures, Portfolios, Capability Presentations
Preparing and Executing Inbound and Outbound Marketing Campaigns
• E-Mailers, Press releases
• Facebook, Twitter, LinkedIn Ads and Google Ads
Sales presentations and Product demonstrations, Prospect profiling, Competitor analysis, Cold Calls and scheduling meetings with the technical team
Planning and execution of marketing operations for events like JCK, JA-NY summers and winters show
Use Microsoft Dynamics CRM to manage and maintain customer relationships, track engagements and sales, and deliver actionable data
Master in Business Administration (Foreign Trade) 2012 Concentration: International Business and Marketing, Foreign Exchange, Logistics, Exports-Imports.
Bachelors in Business Administration (Foreign Trade) 2009 Concentration: Exports-Imports Documentation, Supply Chain Management, Total Quality Management.