National marketing manager
Sanabel Modern Motors
Total years of experience :24 years, 4 Months
null
• Conduct feasibility studies for new products, market potential analysis of future markets, Competitor Intelligence / Responsible for market intelligence for all MG/FAW vehicles.
• Conduct Market research in terms of price and positioning of competitors, Coordinate all product topics for the operative and strategic planning.
• Conduct Product Training, support for all new vehicles launches, Importers Ordering /Take Rate Analysis, Organization and Execution of competitor training/workshops and product newsletter
• Responsible for re-engineering Taajeer corporate identity, and establishing a clear brand architecture for Taajeer and its subsidiaries.
• Played significant role in launching first full range of Chinese/British automotive brand (MG) in Saudi Arabia.
Today, Saudi Arabia is one of MG’s best performing markets, has seen a momentous growth of 764% in sales in 2018 compared to 2017. And an increase of Brand awareness from 12% in 2017 to 69% in 2020
• Managing the entire product line life cycle from strategic planning to tactical activities
• Actively involved in the opening of MG 8 branches across KSA
- Strategic Marketing Management, outlining the Corporate Marketing strategies and implementing these in the operations for Infiniti brand.
- Plan and develop short term tactical campaigns to achieve set sales objectives and targets.
- Strategic and long term road map for the development of digital assets of Infiniti/Al Ghassan Motors to utilize them for marketing, corporate and brand building activities.
- Manage client-agency relations for Media, Advertising, BTL and PR operations
- Prepare and attend Management and Infiniti meetings to track current and future marketing activities in KSA & GCC countries.
- Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.
- Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget.
- Prepare new product marketing plans for product introductions in cooperation with senior management colleagues in Finance, Sales and After Sales.
- Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team.
- Participate on relevant Automotive KSA and other industry committees ensuring that the company has a high level of professional standing.
- Organize and direct marketing and strategy meetings on a regular basis whereby the strategy and promotion programs are reviewed.
- Responsible for performance appraisal of marketing and sales managers and for providing training and development opportunities including a national sales and management training program.
- Assist the Managing Director in establishing pricing policies.
Key Responsibilities and Accountabilities - Contribute to the development and refinement of Company’s vision and strategy - Support the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability and shareholder returns - Liaise with other executive heads on the implementation of the company’s strategic and operational plans - Develop, review, and report on the business development division’s strategy, ensuring the strategic objectives are well understood and executed by the team Management of the Overall Business Development Function Including: - Impact the profitability of the company through ensuring strategic and tactical management decisions and new business development results - Competitor and market analysis - Develop and lead the Credit Officers team in sourcing, managing and implementing new business opportunities - Ensure efficient and effective marketing, advertising and promotional planning - Maintain and develop organizational culture, values and reputation in its markets and with all staff, customers, suppliers, partners and regulatory/official bodies People Management - Build and lead an effective and cohesive team - Self-development and continuing personal development
National Marketing Manager
Alhamrani United Company Jeddah, KSA (Infiniti & Nissan) 2010-Present
• Preparation of Strategic Sales & Marketing plans, budgets and business plans in coordination with each functional head.
• Being part of the schemes & sales policy planning and preparation for every campaign throughout the year.
• Ordering and product planning, ensuring that systematic processes i.e (car flow) is in place. Reviews Database Management
systems and devise advertising campaigns and promotional plans encompassing Above the Line as well as Below the Line
activities, tactical as well as branding related and tracks effectiveness of each campaign. Also, launch campaigns tailor made for specific customer segments, ensuring effective media communication and public relations exercises.
• Monitoring changes in Regional and Global Automotive Industry and analyzing their effects on our business. In addition,
conducting price comparison studies and competitor's activities and performance.
• Coordinates with Principals relating to all marketing activities and generate all mandatory reports as per Principals
requirements. Also launch campaigns and promotions specific to After-sales and Express Service. Ordering and managing POS
(Point of Sale) materials liaison with advertising and event management agencies. More so administratively and functionally.
Account Director
TBWA/RAAD Jeddah, KSA 2005-2010
Portfolio: Alhamrani United Company/Nissan and Infiniti, AlAan TV, Arabia Insurance, Zahran Group (Real Estate Company), Keppel
Alnumu (Part of Sedco Real Estate), Jeddah Traffic
• Developed & implemented Total Communication Strategies, Plans & Campaigns (ATL & BTL) for existing & new
brands/products utilizing consumer research & market analysis and agency offerings (Regional/Country focus)
• Managed the delivery of income targets set for client accounts.
• Developed new cost effective/innovative methods to deliver campaigns.
• Secured great client satisfaction and continuously adapted approaches to impress the clients and meet Agency's needs.
• Grew additional business with existing clients while maintaining client's confidence and satisfaction by maintaining full access of clients to the Agency's range of services - Planning, Production, and Creative
• Managed, coached, and mentored team members in order to develop skills and talents within the agency.
• Created development plans for Account Teams aligned with the business and individual needs.
• Established high standards invoicing and financial administration.
Client Servicing & Operations Manager
Impact Proximity/ member of the Proximity WW Agency Network, with BBDO Int. Jeddah, KSA 2003-2005
Portfolio: Alriyadh Bank, Knorr, Gillette, LG Mobiles, M&M,
• Client Servicing: • Strategic brand building based on market and competitive research and studies
• Formulated successful promotional and sponsorship activities to meet brand positioning and objectives
• Ensured alignment with Dubai office while maintaining on ground support and representation
• Production: • Outsourced suppliers and established strong supplier base and relations
• Quality control and day to day follow up • Events: • Don't stand in line Get online - event for Riyadh bank, Kingdom wide.
• Detected market opportunities, and assessed active market situations through competitive creative monitoring
• On ground coordination and control between Creative, Production, Media and Client.
Team Leader
ARAMEX International Jeddah, KSA 2000-2003
Portfolio: 4 segments (Tourism, Diplomatic Missions, Food Manufacturing, Cars Industry)
• Generated significantly higher revenues and new businesses
• Managed Team business activities: sales, marketing, financial reporting & personal development.
• Directed planning, setting targets, budgeting, reporting, pricing, and fulfilling Customer's needs.
• Established & maintained Board Level & Senior Management contacts, & moved customer relationship to strategic levels.
• Managed the Cash team including collection, communication, quality improvement, and customer satisfaction.
Victoria University, Victoria, Canada 1994 • B.A., Business Administration. Majoring Economics (Graduated with Honors)
Pearson College UWC is a two-year pre-university school (Grade 12 and Gap Year) for up to 200 students from over 100 countries who live, study and grow together at the edge of the western world. We believe that education is a force to unite people, nations and cultures for peace and a sustainable future. Our education is transformational. At Pearson College, over 80 countries are represented by the 200 students who are competitively selected by committees in their native countries, and who attend each year on full scholarships funded by donations from corporations, foundations, individuals and governments.